Amie Tollefsrud – Reels To Riches

Are you ready to take your social media game to the next level and grow your business? Look no further than Instagram Reels! Reels offer a fun, engaging way to showcase your brand, products, and services to a wider audience. The best part? You don’t need to be a professional videographer to create reels that captivate and convert. In this step-by-step beginner’s guide, we’ll walk you through everything you need to create reels that increase your Instagram views, boost engagement, and attract new followers.

Step 1: Making Your First Reel

Getting started is simple! Open the Instagram app and tap the camera icon in the top-left corner. Swipe to “Reels” and select your preferred video duration (15 or 30 seconds). Choose background music from Instagram’s library or upload your own audio. Hit the record button and start filming! Use filters, speed adjustments, and effects to make your reel stand out from the crowd.

Step 2: Editing Your Reels

Once you’ve filmed your reel, it’s time to edit. Add text, stickers, GIFs, or crop your video for a polished look. Use subtitles for accessibility and adjust the audio settings to ensure your message is clear. These small tweaks can make a big impact on your video’s appeal.

Step 3: Increasing Views and Engagement

Want more views? Use trending hashtags, tag relevant accounts, and share your reels on Instagram Stories. Collaborating with other creators or participating in Instagram challenges can also amplify your reach and engagement.

Step 4: Turning Viewers into Followers

Reels aren’t just for views—they’re for building a loyal audience. Align your content with your brand and showcase your products or services authentically. Engage with your audience by replying to comments and direct messages, and include clear calls to action to encourage followers.

Step 5: Adding Text to Your Reels

Text overlays can enhance your message and make your content more accessible. Use tools like Canva to create brand-aligned text designs that match your colors and fonts, ensuring your videos are visually cohesive and engaging.

Step 6: Creating a Voiceover Reel

Voiceover reels are a powerful way to narrate your videos. Record your voiceover separately, then seamlessly add it to your reel during editing. This technique allows you to explain concepts or add a personal touch to your content.

Step 7: Repurposing Your Reels for TikTok

Double your reach by repurposing your reels for TikTok. Download your reel, add TikTok-appropriate captions and hashtags, and upload it to the platform to tap into a new audience.

Step 8: Creating Video Mockups

Use video mockups to highlight your products or services in a professional way. Tools like video editing software can help you incorporate product images or videos into visually stunning templates that captivate potential customers.

Step 9: Enhancing Reels with Built-in Features

No extra apps are needed to create standout content! Instagram’s built-in features like filters, effects, and stickers provide everything you need to enhance your reels without complicating the process.

Step 10: Using Reels to Grow Your Account

Consistency is key. Post reels that reflect your brand regularly to build a dedicated following. Engage with your audience through comments and direct messages to foster meaningful connections and loyalty.

Bonus: Creating Reels Without Showing Your Face

If you’re camera-shy, don’t worry! Use product images, text overlays, or other visuals to create engaging reels that highlight your brand without requiring you to appear on screen.

Additional Tips for Reels Success

Experiment with different styles and formats to find what resonates with your audience. Monitor analytics to determine which reels perform best and use those insights to refine your strategy. Consider creating themed series or behind-the-scenes content to keep viewers coming back for more.

Collaborate with influencers or partners to expand your reach. Co-branded reels can introduce your brand to new audiences and boost credibility. Lastly, leverage trends and viral challenges creatively while staying authentic to your brand voice.

Remember, your creativity is your strongest asset. Stay authentic, experiment boldly, and engage with your audience consistently. Instagram Reels is not just a tool—it’s an opportunity to showcase your brand in a dynamic and interactive way. Start creating today and watch your business flourish!