Andre Chaperon & Shawn Twing – The Traffic Engine

Master Paid Traffic Campaigns with The Traffic Engine

The Traffic Engine is an eight-week, ten-module core training program designed to teach the fundamentals of successful paid traffic campaigns on platforms like Google Ads and Facebook. This comprehensive course emphasizes high-leverage strategies, covering prospecting, retargeting, optimization, and scaling for both platforms. Whether you’re an entrepreneur, marketer, or agency professional, The Traffic Engine equips you with the tools and frameworks to create and manage high-performing campaigns that drive results.

What You Get

This structured course ensures participants learn and implement effective strategies for building awareness, testing offers, and acquiring customers through paid traffic. Here’s what the eight-week journey looks like:

• Weeks 1-2: Learn high-leverage strategies to lay the foundation for successful campaigns.
• Weeks 3-4: Implement strategies for Google Ads search campaigns.
• Weeks 5-6: Create and optimize Facebook prospecting campaigns.
• Week 7: Maximize revenue with Google Display Network (GDN) and Facebook retargeting campaigns.
• Week 8: Master optimization techniques and learn how to scale your campaigns for long-term success.

Key Goals of The Traffic Engine

By the end of the course, participants will have created and launched at least one Google search prospecting campaign, one Facebook prospecting campaign, and retargeting campaigns on GDN and Facebook. Along the way, you’ll also achieve these additional goals:

• Avoid the most critical mistakes on each platform.
• Understand the key performance factors and metrics for Google Ads and Facebook campaigns.
• Use free tools like Google Analytics and Google Sheets to calculate metrics effectively.
• Develop strategies tailored for e-commerce, lead generation, service offers, and more.
• Leverage frameworks for idea generation, content creation, and reporting.
• Learn advanced testing strategies to refine offer messaging and drive better results.

Interactive Learning and Support

Participants of the first live cohort will benefit from four live Q&A and hot-seat calls, where they can interact directly with the instructors to clarify concepts and receive feedback. These sessions will be recorded and made available for future reference, ensuring you can revisit key insights anytime.

Each module will feature an interactive comment section where you can ask questions and get regular answers during the eight-week program and beyond.

Course Format

The Traffic Engine combines various learning formats to ensure comprehensive understanding:

• Written modules with actionable steps.
• Screencasts and possibly videos for visual demonstrations.
• Links to valuable third-party resources for deeper learning.

Client-Services Upgrade (Add-On)

For freelancers, agencies, and creative professionals, The Traffic Engine offers an upgraded version that includes client-focused strategies and resources. This add-on teaches you how to implement the course’s principles to deliver results for clients, grow your business, and manage client relationships effectively.

Additional Content for Client-Services Professionals:

• Strategies for finding and working with paid traffic clients.
• Solutions for common challenges like pricing, reporting, and managing expectations.
• Techniques for scaling both your business and your clients’ businesses.
• Access to a curated list of resources, including articles, books, and videos.

Bonus Content

• Module 0: A 30,000′ overview of The Traffic Engine to set the stage for your success.
• Bonus Module: Audience and Offer Masterclass to refine targeting and messaging strategies.
• Bonus Module 6.5: Facebook Offer and Messaging Testing Framework to optimize campaigns.

Ongoing Access and Updates

Participants will have continued access to all course content, ensuring you can revisit materials as needed. Additionally, you’ll benefit from future updates, keeping your skills aligned with evolving platform changes and strategies.

Imagine the Possibilities

By the end of this course, you’ll have mastered paid traffic strategies that generate awareness, attract high-quality leads, and drive conversions. Whether you’re managing your own campaigns or serving clients, The Traffic Engine equips you with the skills to succeed in any competitive market.

Take Action Now

Ready to transform your approach to paid traffic? Join The Traffic Engine today and gain the knowledge, tools, and support to elevate your campaigns and achieve lasting success. Don’t wait—spaces are limited, and the benefits are endless!