Andrew Charlton – Forecasting For SEO

Master the Art of SEO Forecasting to Drive Better Results and Business Growth

Forecasting for SEO is a course designed to empower SEO professionals with the knowledge and tools to create accurate, reliable forecasts. With over 200 SEOs already benefiting from this course, you’ll learn how to predict SEO performance, manage client expectations, and achieve business goals with data-driven strategies. In this course, you’ll gain the skills to navigate uncertainties like algorithm updates and economic changes while keeping your SEO campaigns on track.

With the right forecasting, you can win more clients, increase investment, and confidently set and meet business targets. Learn to predict future SEO results, optimize performance, and align expectations with your clients for long-term success. This course will help you embrace SEO uncertainties as opportunities, turning forecasting challenges into strengths.

Why SEO Forecasting Matters

In today’s data-driven world, businesses demand accountability for their SEO performance. With accurate SEO forecasting, you can:

• Win more clients: Showcase future results with confidence.
• Boost SEO investment: Use data-backed strategies to increase client trust.
• Set realistic business targets: Meet client expectations with actionable forecasting.

SEO is full of uncertainties, from algorithm changes to market shifts. However, you can master forecasting to navigate these challenges and create successful campaigns. This course will teach you how to embrace these uncertainties, transform them into opportunities, and use accurate forecasts to manage and optimize SEO performance.

Who Am I?

I’m Andrew Charlton, an SEO expert with over 10 years of experience in the industry. Throughout my career, I’ve led agency teams and consulted for some of the UK’s biggest brands. Initially skeptical about SEO forecasting, I now help businesses and agencies worldwide with SEO projections through my company, FutureThought.

In this course, I share all the principles and strategies I’ve developed to help you create forecasts that deliver results. You’ll learn firsthand how to overcome challenges and create forecasts that support meaningful, actionable SEO growth.

What’s Inside the Course?

1️⃣ The Thing About Forecasting

• Why forecasting is challenging: Understand the hurdles and complexities.
• The two views of forecasting: Learn the differing approaches to creating SEO forecasts.
• Using the outside view: Discover a fresh perspective to make better predictions.

2️⃣ Why You Should Forecast

• The forecasting cycle: Learn how to approach SEO forecasting step-by-step.
• Setting the right expectations: Set accurate goals to meet client needs and manage risk.

3️⃣ How to Forecast Organic Traffic

• Forecasting for SEO process: Understand the fundamentals of forecasting SEO results.
• Data collection and analysis: Learn how to gather and analyze data to build reliable forecasts.
• Forecast modeling: Use various techniques like Linear Regression, Seasonality, and more to build accurate forecasts.
• Forecast evaluation: Continuously monitor and refine your forecasts for the best results.
• Techniques like Holt Winters and Facebook Prophet: Explore advanced tools to improve forecasting accuracy.
• Forecasting with no data: Learn how to make predictions even when data is scarce.

4️⃣ Why Forecasting Isn’t Enough

• Forecast interventions: Learn how to adjust forecasts in real-time.
• Using keyword scenarios: Discover opportunities using different keyword scenarios.

5️⃣ How to Forecast Organic Revenue

• Breaking revenue down: Understand how SEO performance translates to revenue.
• Building plausible revenue scenarios: Create realistic revenue predictions based on SEO results.

6️⃣ When You Should Forecast

• Know when not to forecast: Understand the limitations and risks of forecasting.
• Managing communication and risk: Effectively communicate forecasts with stakeholders to manage expectations.
• Forecast reporting: Learn how to report your forecasts and their outcomes clearly.

Additional Content to Deepen Your Knowledge

In addition to the core principles of SEO forecasting, this course will provide you with tools and strategies to position yourself as an industry leader. You’ll gain knowledge about setting measurable goals, understanding revenue dynamics, and overcoming common forecasting challenges with confidence.

Whether you’re an SEO consultant, agency professional, or business owner, this course will give you the skills you need to create compelling forecasts that align with client expectations and drive tangible results. Use SEO forecasting to grow your business and elevate your expertise in the competitive world of SEO.