Andrew Foxwell – Ad Buyers Bundle

Master Facebook and Instagram Ads Optimization and Testing

The Ad Buyers Bundle by Andrew Foxwell is a comprehensive training program designed to empower digital marketers with the skills and knowledge needed to optimize and audit Facebook and Instagram ads effectively, especially in the post-iOS14 landscape. This bundle covers everything from navigating attribution changes to scaling ads with creative strategies that drive conversions.

What You Get

Optimizing and Auditing With Confidence and Clarity

This course provides a complete guide to optimizing, auditing, and improving the performance of your ads. Learn how to address the challenges posed by iOS14 changes, find the right audiences, bid effectively, restructure accounts, and create high-performing ad creatives.

Course Outline & Takeaways

• Understanding optimization and auditing in the context of recent changes.
• Identifying the right times to audit or optimize your ad accounts.
• Addressing common issues and misconceptions in ad performance.
• Strategic planning for daily, weekly, and monthly ad optimization.
• Analyzing metrics to drive effective optimization.
• Improving ad performance through creative design, audience targeting, bidding strategies, and placements.
• Utilizing tools and data from Facebook Ads Manager and external sources.
• Step-by-step guides and checklists for actionable auditing and optimization.

Additional Course Benefits

• Foxwell Digital Optimization Webinar Membership: Quarterly Zoom webinars offering updates on Facebook and Instagram advertising strategies ($500 value).
• Expert Interviews: Insights from industry leaders like Susan Wenograd, Akvile DeFazio, Shane Cicero, and more.
• Resources Included: Delayed Attribution Worksheet, ROAS Calculator, and Advertising Changelog.

Tried and True Testing

This course teaches you how to design and execute successful tests for Facebook and Instagram ads, covering key aspects like creative, placements, audiences, and bidding strategies. It ensures a 100% satisfaction guarantee, reflecting the course’s commitment to delivering value.

Topics Covered

• Importance and types of testing.
• Determining success metrics and statistical significance.
• Post-testing strategies for evaluating and communicating results.

Class Lessons & Takeaways

• Strategizing and implementing ad tests in Facebook and Instagram Ads Manager.
• Understanding the elements of an ad that can be tested and how to test them effectively.
• Evaluating test results to determine winners and making data-driven decisions.
• Communicating test outcomes to clients and stakeholders with clarity and confidence.

Why Choose the Ad Buyers Bundle?

The Ad Buyers Bundle provides a complete roadmap for optimizing ad performance and scaling campaigns on Facebook and Instagram. It addresses the unique challenges posed by attribution changes post-iOS14 and equips marketers with actionable strategies to achieve measurable results. With expert insights, practical tools, and step-by-step guidance, this course is ideal for anyone looking to master paid social media advertising.

Take Your Advertising Skills to the Next Level

Whether you’re a beginner or an experienced marketer, this course will help you navigate the complexities of modern digital advertising. Learn to optimize, test, and scale your campaigns with proven strategies and achieve exceptional results. Join the Ad Buyers Bundle today and unlock the full potential of your advertising efforts.