Ashton Shanks โ 7 Day Copywriting Challenge Featuring ChatGPT
Welcome to the ultimate copywriting course that will help you master the art of persuasive writing in just seven days. Enhance your skills with the latest AI technology, ChatGPT, and learn practical strategies that will take your copywriting to the next level.
What You Get:
Welcome to the course! This 7-day challenge has been carefully designed to give you a comprehensive understanding of copywriting fundamentals while incorporating the power of ChatGPT. Each day will guide you through an essential area of copywriting, from research to testing, so you can apply these techniques immediately in your work.
Your Course Overview
Through this course, you will gain expert insights into the following areas:
- A message from your instructor: Understand your instructor’s approach and what you’ll learn during this 7-day journey.
- How to use this course: A step-by-step guide to navigating the content and making the most of the lessons.
- Before we begin: Important preliminary information to set you up for success in the course.
Letโs Get Started!
Each day, youโll dive deep into key copywriting techniques and learn how to incorporate ChatGPT into your process for maximum efficiency. Here’s a breakdown of what to expect each day:
Day 1 โ Competitive Research
On Day 1, youโll learn the fundamentals of competitive research. Weโll show you how to analyze your competitorsโ copy and identify areas where you can stand out. This is crucial for crafting copy that resonates with your target audience and beats your competition.
Day 2 โ Customer Research
Day 2 focuses on understanding your customers. By analyzing customer behavior, pain points, and desires, you will gain a deep insight into their mindset. This will help you craft copy that speaks directly to their needs, making your message more compelling and effective.
Day 3 โ Intro to Empathy Mapping
Empathy Mapping is a powerful tool for understanding your audienceโs emotions and motivations. On Day 3, weโll teach you how to create an empathy map to better connect with your audience on a personal level, building trust and increasing the likelihood of conversion.
Day 4 โ Hook Discovery
Day 4 introduces you to the art of creating compelling hooks. Learn how to grab attention instantly with powerful, attention-grabbing phrases. This is an essential skill for any copywriter aiming to increase engagement and boost conversions.
Day 5 โ Hook Variation
On Day 5, youโll learn how to vary your hooks for different audience segments. We will walk you through multiple ways to adapt your messaging to speak to different types of prospects, increasing your copyโs effectiveness across various channels.
Day 6 (Part One) โ Turning Hooks Into Ads Using ChatGPT
Day 6, Part One, explores how to turn your hooks into full-fledged ads using the power of ChatGPT. Learn how to streamline your ad creation process and produce high-quality, persuasive ads in record time.
Day 6 (Part Two) โ Creating Ads From Scratch
In Part Two of Day 6, we dive deeper into creating ads from scratch. You will be guided through each step, from understanding your audience to writing copy that converts. This session will help you produce ads that capture attention and drive results.
Day 7 โ Split Testing Copy
On the final day of the challenge, youโll learn how to split test your copy for maximum optimization. This process will help you identify the best-performing variations of your ads and ensure that your copy is always improving and evolving based on real-world data.
Next Steps…
Congratulations on completing the 7-day challenge! Now, you’re equipped with the knowledge and tools you need to craft compelling copy that drives results. What’s next? Here’s how you can continue to enhance your copywriting skills:
- Revisit key lessons: Go back through the course material to reinforce your skills and explore additional tips.
- Implement your knowledge: Start applying what you’ve learned to real-world copywriting projects, whether it’s for your own business or clients.
- Stay updated: Copywriting is an ever-evolving field. Keep learning, testing, and refining your approach to stay ahead of the curve.
Thatโs Cool and All, But…
We understand that learning and growing as a copywriter is an ongoing journey. This course is just the beginning. To continue refining your skills and mastering the art of persuasive writing, we encourage you to keep practicing and challenging yourself. Copywriting is a skill that improves with experience, so take the knowledge youโve gained here and apply it to new projects, constantly iterating and improving.