AWAI – Billion-Dollar Secrets
from the Legends of Copywriting
Unlock the proven secrets of legendary copywriters who have generated billions in sales. This comprehensive program provides 14 easy-to-access modules with high-level insights, powerful formulas, and career-changing advice to help you master the art and science of copywriting and build a successful career.
Here’s What You Get: The Legends of Copywriting System
This program is a complete collection of insights from the greatest copywriters and marketers of all time. We’ve organized **“copywriting gold”** from decades of experience into 14 contiguous, easy-to-access learning modules that provide a complete, A-to-Z education on persuasive writing and marketing strategy.
Module 1: Thinking Like a Master Copywriter
This module features insights from the likes of Mike Palmer, Aaron DeHoog, Brian Kurtz, Alex Green, Clayton Makepeace, Carline Anglade-Cole, and others to help you think like a true master of the craft.
Module 2: Understanding the Marketing Mindset
Get an advanced look at how direct marketing works, with insights from Richard Vigueire, Mark Ford, Clayton Makepeace, Rich Schefren, and others to help you develop the mindset of a master copywriter.
Module 3: The Big Idea and The Rule of One
Discover the foundational principles of persuasive copy with masterful insights from Mark Ford, Clayton Makepeace, Carline Anglade-Cole, and more. This is the key to creating a message that captivates your audience and drives sales.
Module 4: Getting to Know Your Prospects at the Very Deepest Level
Get an in-depth guide to understanding your prospects with must-see presentations from Ryan Levesque, Ryan Deiss, Henry Bingaman, Mark Ford, and more. This is the key to writing copy that resonates with your audience and addresses their deepest desires and pain points.
Module 5: Copywriting Formulas That Every Writer MUST Know
Learn the essential copywriting formulas that have stood the test of time, featuring legends like Bob Bly, Will Newman, Mark Ford, Sandy Franks, Clayton Makepeace, and others.
Module 6: “Copy Layers” That Transcend Your Sales Letter
Discover how to add layers to your copy that build trust, authority, and credibility, featuring master presentations from Mark Everett Johnson, Carline Anglade-Cole, Bill Bonner, Yanik Silver, and others.
Module 7: Mastering Emotion in Your Copy — the No.1 Reason People Buy
Mastering emotion is the key to persuasive copy. This module provides high-level insights from Andrew Davis, Bill Bonner, Mark Ford, Ben Settle, and others to help you tap into the emotional drivers that make people buy.
Module 8: Control-Busting Headline Secrets from the Masters
Learn the secrets to writing headlines that stop the scroll and get people to read your content. This module provides master insights from Clayton Makepeace, Herschell Gordon Lewis, Don Mahoney, and others.
Module 9: Writing Masterful Leads
This module provides insights from Mark Ford, John Forde, Jen Stevens, and others to help you write leads that grab attention and keep people reading, which is the key to any successful sales promotion.
Module 10: The Masters’ Best-Kept Secrets About Body Copy
This module reveals the masters’ best-kept secrets about body copy (aka your sales argument), with high-level insights from Dan Kennedy, Ted Nicholas, Gary Hennerberg, and others.
Module 11: “Sealing the Deal” — Masters-Level Secrets on Closes and Offers
Learn the secrets to “sealing the deal” with master-level secrets on closes and offers, with amazing presentations from Mark Ford, Clayton Makepeace, Bob Bly, John Forde, and others.
Module 12: How A-List Writers Strengthen Their Promotions
Discover how A-List writers strengthen their promotions, featuring insights from Mark Ford, Mike Palmer, Marcella Allison, Arthur Johnson, and others.
Module 13: Next-Level Copy and Career Advice from A-List Legends
Get career-changing talks from Richard Armstrong, Drayton Bird, Don Hauptman, Dan Kennedy, Brian Tracy, and others to help you build a successful and rewarding copywriting career.
Module 14: Takeaways from the Pioneers of Copywriting
Learn “test of time” secrets from legends like David Ogilvy, Gene Schwartz, Martin Edelston, and others that still apply today. This is the foundational knowledge that will serve you for a lifetime.
Course Highlights: Why This Course is a Game-Changer for Copywriters
The “Billion-Dollar Secrets from the Legends of Copywriting” is a game-changer because it provides a complete, holistic system for mastering the art and science of copywriting. The program’s core highlight is its blend of insights from dozens of legendary copywriters and marketers, all organized into 14 easy-to-access modules. This ensures you are not just learning from one expert but from a collective of proven masters. This is a must-have for anyone who is ready to move beyond a basic understanding of copywriting and build a career that is both impactful and financially rewarding.
Benefits for Students: A Path to Unprecedented Copywriting Mastery
Enrolling in this program offers a direct path to unprecedented **copywriting mastery**. You will gain a deep understanding of what makes copy convert, from the “Big Idea” and “Rule of One” to mastering emotion and writing masterful headlines. The program’s focus on a comprehensive system, from understanding your prospects to mastering sales arguments and offers, ensures you have all the tools and knowledge needed to scale your business to new heights. This is your opportunity to stop guessing and start implementing a proven framework that will help you achieve your career goals.
What’s In It for You? The Shortcut to Building a Billion-Dollar Skillset
This program is your ultimate shortcut to building a **billion-dollar skillset**. Instead of spending years of trial and error, you get access to the secrets and strategies that have been proven to work by the legends of copywriting. You’ll learn the psychological secrets that make people buy, the formulas that have stood the test of time, and the next-level career advice from A-List legends. This is about building a skillset that will serve you for a lifetime, enabling you to take control of your career and your income.
Who Should Enroll? The Ambitious Copywriter and Marketer
The “Billion-Dollar Secrets from the Legends of Copywriting” is the perfect fit for a wide range of ambitious professionals. This includes aspiring and existing copywriters, digital marketers, entrepreneurs, and business owners who are looking to master the art of persuasive writing. If you are struggling with a lack of a clear strategy, feel overwhelmed by the process of writing for conversions, or simply want to learn a predictable, repeatable system for success, this program provides the clear, actionable blueprint you need to succeed. It’s for anyone who is ready to take a professional and strategic approach to their writing career.
Course Outcome: A Scalable, Profitable, and Resilient Career
The ultimate outcome of the “Billion-Dollar Secrets from the Legends of Copywriting” program is a scalable, profitable, and resilient career. You will leave with a deep understanding of what makes copy convert, the skills to write masterful headlines and leads, and the strategies to strengthen your promotions. The program’s focus on a comprehensive system ensures you are building a resilient business that can scale to new heights. You’ll feel confident in your ability to get seen, get paid, and build a career that is both impactful and financially rewarding.
