Ben Adkins – Evil Copy Magician

Dr. Ben’s Evil Copy Magician walks you through writing copy the “evil” way. The goal of this short course is to create an effective sales letter that will turn prospects into loyal buyers. In this training, you’ll discover how to craft compelling sales copy that converts. Whether you’re a beginner or seasoned marketer, this course will provide you with proven techniques to write persuasive sales pages that drive results.

Module 1 – Welcome

• Goals of the program
• Research Phase
• Writing Phase

Module 2 – Intro

This module provides an introduction to the “Evil Copy Magician” system. You’ll gain an overview of the course structure and get a glimpse of the powerful techniques that will follow in the coming modules.

Module 3 – Getting to Know Your Target Audience

Understanding your audience is key to writing copy that sells. This module walks you through identifying your ideal customers and creating a customer avatar that perfectly aligns with your product.

• Identify who your target is.
• Build a customer avatar.
• Uncover what pushes their buttons and gets them to buy.

Module 4 – Establishing You as an Authority

Trust and credibility are essential for converting visitors into buyers. This module teaches you how to position yourself as an authority and establish trust with your audience from the first interaction.

• Outline your credibility
• Secure the trust of your buyer

Module 5 – Building Your Sales Copy Foundation

In this module, you will learn how to connect your product to your buyer’s needs and use your competition to your advantage. You’ll also discover how to emphasize the features, benefits, and advantages of your product to build its value and justify its price point.

• How to connect your product to your buyer’s needs
• Using competition to your advantage
• Identify features, benefits, and advantages of your product
• Build the value of your product while justifying your price point.

Module 6 – Hooking Your Audience

Hooking your audience from the start is essential for keeping their attention. In this module, you’ll learn how to use emotional triggers to relate to their struggles and create a sense of urgency for your product.

• How to relate to your buyer’s struggle
• Using their emotions to introduce the necessity of your product
• How to prime your audience so they’re ready to buy before seeing your product/service.

Module 7 – Reeling Them In for the Sale

This module is about turning interest into action. You’ll learn how to present your product in a way that overcomes objections and convinces your audience to make a purchase.

• How to introduce your product/service
• Address and overcome their objections
• Getting them to click your buy button and close the sale

Module 8 – Polishing It Off with an Eye-Grabbing Headline

A strong headline is essential for capturing attention. In this module, you’ll learn how to craft a headline that makes your audience want to keep reading and pushes them toward the buy button.

• Capture their attention and get them to start reading
• The easy-to-use headline formula

Module 9 – What’s Next

In this final module, you’ll learn how to continue refining your copywriting skills and take your sales copy to the next level. You’ll gain insights into continuous improvement, keeping your sales funnel effective, and how to use the strategies in the long term.

Bonuses

To further enhance your learning experience, Dr. Ben includes several exclusive bonuses:

Psychology of It All and Why It Works

A deep dive into the psychological principles behind persuasive copywriting. Understanding these principles will allow you to write more effective and engaging sales copy.

Writing Your Upsell – Get Them to Keep on Buying

Master the art of upselling to increase your sales volume. This bonus teaches you how to create high-converting upsell offers that keep your customers engaged and coming back for more.

Smack Headlines Reference Report

A reference guide that will help you create powerful and attention-grabbing headlines for every product or service. This tool is perfect for ensuring your headlines are optimized for maximum conversion.

Here’s What You’ll Get Inside Evil Copy Magician…

The Exact Sales Letter Template That’s Generated Over $2.5 Million in Sales

This proven sales letter template has generated thousands of dollars in sales. We’ve been able to work at a fast pace while maintaining the quality of our sales material because of this template. Value: $999

Step-by-Step Set of Video Walkthroughs

This easy “fill-in-the-blank” system allows anyone, whether a rookie or experienced copywriter, to create compelling sales copy. Value: $199

Our Enterprise Upsell Template That Will Boost Your Overall Sales Up to 35%

This bonus includes an upsell template and a video walkthrough that will show you how to increase your overall sales up to 35%. Value: $299

The Buyer Psychology Guide

Understand the psychology behind successful sales copy. This bonus explains why the Evil Copy Magician system works so you can get the best results. Value: $99

The Headline Formula Guide

This report teaches you how to create headlines that will captivate your audience and drive them to click your buy button. Value: $99

The Copy Magician Sale Page Editor Software

With this easy-to-use software, you can create professional-looking sales pages without graphic design experience. This software is designed to help you create high-converting sales copy. Value: $499