Ben Adkins – Trial Formula

Want to turn Cold Traffic into Buyers Faster? Get Ready to Master one of the Most Effective Pricing Strategies Ever Used in Online Sales.

Ready to Learn how to Use Paid Trials to Convert More Casual Browsers into Buyers?

Session 1: The Trial Game Changer

You see Paid Trials almost daily, but have you ever stopped to really think about why they work so well? In this session, we’ll talk about how well-set-up trials shoot conversions through the roof (especially with cold traffic) and how you can use them to your advantage in your business.

Inside This Session You’ll Learn:

• The Trial Game Changer (cold traffic is your friend).
• I’m going to reveal the accidental way that I stumbled onto making trials work in a big way and how everything grew outward from there.
• How Trials Increase Cold Traffic Conversions.
• We’ll walk through how to run cold traffic from any source and how to land them on a page that is friendly and converts using a trial. (WARNING: Live Example will be shown. No Theory Here. This is all working now.)
• The Math Behind a 10k per month trial fueled business.
• I’ll give you the exact Money Map behind how you can build a 10k per month (profit) “Trial Fueled” Sales Funnel in Your Business using cold paid traffic.

When you get through this short and powerful session, you’ll know exactly why trials will be important in your unique business. You’ll now be ready to consume the rest of the training and put it into action quickly for big results.

Session 2: Trial Timing Secrets

One of the biggest mistakes that people make is messing up the timing when they use trials in their sales process. In this session, I’m going to make sure that you don’t ever make that mistake again. I’ll show you the psychology of why trials work and how the timing of your trial affects the conversion and retention process.

Inside This Session You’ll Learn:

• The Mindset of your Customer in a Trial.
• I’ll walk you through how a customer thinks as they are going through the trial fueled sales process and how you can use this to your advantage (and keep them happy).
• The Science of Creating the Perfect Trial Time.
• I’ll also show you the key considerations that you need to take into account when deciding how long or how short your products trial should be. This Formula is Key.
• The “Perfect Balance” Trial Times.
• Over the last year, I’ve landed on what I fully believe to be the perfect trial time in 90% of the situations where we use trials. I’ll share this with you and explain exactly why it works so well. (this is all based on your product type and delivery method).

By the time you’re through with this part of the training, you’ll understand how to time your trials for maximum up-front conversion as well as maximum retention (so you get paid in full or keep members longer).

Session 3: Trial Pricing Strategies

This is our Secret. If you price too low, you instantly devalue your product. If you price too high, you won’t get anyone to take your trial. Inside, I’m going to show you the math behind nailing down the right price and the various types of trials you can run to level up your sales.

Inside This Session You’ll Learn:

• Where a Trial Works (and where it doesn’t).
• No matter how great trials are, sometimes they just don’t fit. Inside, I’ll show you exactly what situations you should use them and when you shouldn’t.
• How to Price a Trial for Max Effectiveness.
• You’ll learn the math behind an effective trial and what kind of trial you need to use based on your product, price point, and delivery method.
• The “Daylight” Trial.
• You’ll learn about the most common known trial and how to use it effectively for your individual business.
• The “Invisible” Trial.
• This special type of trial is something that you can use to explode your sales and give your customers a massive amount of value for very little risk.
• The “Gotcha” Trial.
• This trial is massively effective and most people don’t even realize that this is a type of trial when they sign up (but it works like crazy for companies like “Dollar Shave Club”).
• The “Pay Gap” Trial.
• This is another trial type that most people don’t realize is being used on them. The results behind this type of trial are absolutely astounding and I’ll show you exactly how to set it up in your business.

By the time you’re through with this part of the course, you’ll have the exact formulas to create intelligently priced trials and you’ll have several different types of trials that you can use. You’ll also know exactly what type to use in your business for maximum results.

Session 4: Trial Funnels and Traffic Explained

Now that we’ve talked about how to time and price trials, it’s time to dive into creating a funnel that is designed to work with trials.

Inside This Session You’ll Learn:

• The 10,000 Foot Overview.
• I’ll show you the road map of a powerful trial-based funnel (that you can copy) and use in your business based on everything you’ve learned so far.
• The “Fearless Trial Traffic” Technique.
• I’ll show you the dead-simple traffic tactic to send targeted buyers to your trial-fueled funnel. (This has been tested like crazy so please don’t share it once I show you).
• The Instant Upsell Trial.
• We’ll go through a simple (but extremely effective) way to upsell into a trial once you’ve opened the doors with an “ice breaker.” You don’t have to structure your funnel with the trial as the upsell, but you’ll absolutely love the power behind this technique.
• The Instant Gratification Page.
• This is a special page that helps set up retention. This isn’t something many people talk about, make sure you take note of exactly how this special page is set up.
• The “M Night Shyamalan” Technique.
• This “twist” is essential to keeping people happy and blowing them away as soon as they take your trial. I’ll walk you through the concept so you can implement it right away.

By the time you’re through with this part of the course, you’ll have the exact road map to build a trial-based funnel that will work in your specific business.

Session 5: Trial Onboarding (Retention and Happiness)

What good is a trial if your customer doesn’t follow through and pay in full or stay as a member? In this section, I’ll show you the secrets to keeping your customers happy so that they pay in full or stick inside of your membership after the trial period. (This makes all the difference in your profit).

Inside This Session You’ll Learn:

• Onboarding Explained.
• I’ll explain what “onboarding” is and why doing it right is one of the most important skills you can learn in your business. I have onboarding to thank for millions of dollars in my business and I want to share that process with you.
• After Trial Retention Secrets.
• This is Sneaky but in a way that benefits your customers in a very powerful way. Inside of this section, I’ll walk you through the ways you can keep your customers happy and feeling like they took advantage of you.
• Example Onboarding.
• I’m not one for theory. Inside of this section, I’ll show you exactly how we’re onboarding during a trial so you can go in and copy exactly what we’re doing.
• Long-Term Retention Techniques.
• If you’re running a membership program, you’ll want to keep your customers in as long as possible. I’ll walk you through the process that we use to do just that.

By the time you’re through with this part of the course, you’ll have the exact formula to build out processes and be ready to actually hire an employee (this is how our employees make money for us almost right out of the gate).