Ben Settle – List Swell

elBenbo gets fed-up with business owners pestering him about how to build an email list… assembles the best list-building info from his “Email Players” newsletters into an expensive book… and growls:

“My List-Building Methods Ain’t Sexy… But They Got Teeth!”

“I’m probably the last guy anyone should listen to about list-building!” snaps this black sheep email specialist who thinks paid ads and social media are the devil. “Frankly, there’s nothing ‘new’ about any of my methods, they’re mostly slow & tedious… and it could be months before you see results. But, they’ve helped me build one of the most responsive email lists of loyal, eager-to-buy & quick-to-refer leads in my industry. And they can probably help nearly any other kind of online business build such a list, too. That’s the point.”

Ben Settle has no idea why anyone wants to learn list-building from him, but if you have patience and aren’t allergic to hard work, his method can help you build a robust email list too!

Dear Friend,

If you are okay with building a free email list that slowly and gradually swells up over time with loyal new customers eagerly buying your offers, then this letter will show you how.

Here’s the Low-Down:

I publish an expensive book about the slow, boring, “meat & potatoes” list-building methods I’ve taught in various “Email Players” issues over the years, that have created what I believe is one of the most responsive lists in my industry. And, I daresay many people I’ve promoted for would agree too — from the former Executive Vice President of one of the biggest direct marketing companies in history to A-list copywriters I’ve mailed for and dozens of others I’ve sold for as an affiliate.

Anyway, the book is called “Email Players List Swell” but realize there’s nothing “new” about the info inside. Most of the tips take lots of time, effort, and patience to work. But they’ve helped me consistently build one of the most responsive lists in my industry, and I believe they can work for nearly any business looking to build a loyal, eager-to-buy list.

Here’s What’s Inside This Book:

• The truly bizarre secret the late, great ad man David Ogilvy accidentally discovered about headshot pics that can potentially get your website hundreds of extra opt-ins. (Page 137)
• 2 little-used ways to legally “siphon” the best, cream-of-the-crop leads from Facebook, Google, and other paid advertising platforms without spending money. (Pages 56 & 91)
• A ridiculously simple way to get other businesses to send their best leads to your website. (Pages 51, 71 & 119)
• An almost laughably easy way to use the privacy policy on your squeeze pages to get more opt-ins. (Page 135)
• The cheapskate’s guide to building a hot list of leads that are ready to buy your offers. (Page 43)
• How some smart “Email Players” on Twitter are building large email lists for free. (Pages 113-114)
• The exact cold email used by the “most connected man on the internet” to get even strangers with huge audiences to promote his business. (Page 122)
• Why guys must play mind games to succeed in today’s dating world. (Page 45)
• A 70-year-old secret invented by the billion-dollar infomercial industry that can help businesses of any size get a consistent stream of qualified opt-ins. (Page 112)
• Where to hire a young punk to help submit your emails to social media sites. (Page 47)
• How to get booked on podcasts and turn those appearances into bigger email lists and more sales. (Page 90)
• How to use Kindle to have people pay you to be on your free opt-in list. (Page 48)
• How to use old-school press releases to drive traffic to your website. (Pages 48 & 104)
• How to use an ordinary ball to connect with ice-cold list owners with big audiences. (Page 124)
• How to get other businesses to write free “solo” ads about your business to their lists. (Page 57)
• How to “legally hijack” leads from high-traffic blogs. (Page 47)
• Clever ways to use audio in text-based articles to get highly targeted traffic. (Pages 54 & 97)
• Simple things you can do to double the size of your list with the traffic you already have. (Page 131)
• Why one of the best tools for building an email list is an ordinary telephone. (Page 123)
• How to get the most leads from solo ads or endorsed mailings. (Page 100)
• How a customer turned a media storm into new sales and leads. (Page 140)
• How to finagle your ezine article resource boxes to increase clicks to your opt-in pages. (Page 46)

And there’s more…

I’ve also included in-depth interviews I’ve done with my all-time favorite traffic and list-building experts over the years, which were bonuses in various “Email Players” newsletter issues. While most of the information is evergreen, some tips may not work as effectively due to platform changes and evolving marketing rules. Some of these tips are sneaky, while others may be considered “gray hat” or even out of date. And in at least one case, they may even be illegal!

Examples of Additional Tips Include:

• How to use contests to quickly get thousands of new subscribers onto your email list. (Page 237)
• Advice from a top website programmer for building a list of serious, qualified subscribers ready to buy. (Page 165)
• 6 discoveries from neuroscience to build a list of highly qualified leads. (Page 146)
• How the “Freddy Krueger of Blogging” builds audiences of eager-to-buy customers from scratch. (Page 216)
• Direct mail secrets for using your local post office to build your email list. (Page 227)
• How to drive traffic with inexpensive solo ads to build your lists. (Page 185)
• Facebook advertising secrets from a Canadian immigrant who “gets away” with ads that most would get banned for. (Page 247)
• How to use Pay-Per-View ads to soak your business in new leads and sales. (Page 262)

The Deal:

“Email Players List Swell” is a 326-page physical book (no digital version) priced at U.S. $641.00 with free worldwide shipping. I’m deliberately pricing it high for two reasons:

• To discourage do-nothings and new product junkies who buy new products but never take action.
• To encourage implementation of the material and attract serious buyers who will actually use the information to grow their lists and their businesses.

New product junkies and lazy buyers need not apply. This is a book for those who are ready to work hard and implement these methods to build an email list that converts and grows sustainably.