Bob Serling – Reverse Inventing

Reverse Inventing: How to Make a Small Fortune with Your Big Ideas

Reverse inventing is a revolutionary approach to product licensing that enables you to generate substantial profits while bypassing the risks and costs associated with conventional inventing techniques.

A Day in the Life of a Reverse Inventor

Imagine starting your day with leisure and minimal stress, while an entire team works tirelessly to bring your idea to life. From engineers handling technical specifications to graphic designers creating attractive packaging, all these tasks are managed without you directly overseeing their work. Through licensing, these professionals become your extended team, ensuring the success of your product without the overhead costs.

This unique process lets you focus solely on the creative aspect, turning your ideas into profitable ventures. Your role involves inventing, test marketing to confirm customer interest, and licensing your product to established corporations.

The Secret to Licensing Success

Licensing success comes from following a structured, customer-first approach that tests the market before any investment in patents or prototypes. The old-school inventing model, which leads to a 98% failure rate, is replaced with a streamlined process that focuses on high-probability wins.

This method, known as “reverse inventing,” allows you to:

• Identify real-world problems and create innovative solutions.
• Enhance existing products to make them more appealing.
• Test market demand to ensure your product’s success before significant investment.
• Secure lucrative licensing deals with minimal financial risk.

Case Studies: Reverse Inventing in Action

Case Study #1: Skateboard Toy

By leveraging the reverse inventing method, a toy skateboard featuring logos of iconic skateboarders was successfully licensed to a major toy company. This product became a global sensation, showcasing the effectiveness of this innovative approach.

Case Study #2: Educational Software

Through smart licensing strategies, an educational software company was co-founded, licensed, and later sold for $6.4 million within 17 months. This case demonstrates the power of licensing even in industries where one has no prior experience.

Case Study #3: Marketing Campaigns

A one-and-a-half-page letter, known as “The $25 Million Letter,” secured a multimillion-dollar contract and was later adapted for use across 14 industries, showcasing the adaptability and profitability of licensed marketing campaigns.

Case Study #4: Licensing Agent

Acting as a licensing agent for a renowned training company brought substantial retainers and long-term royalties, illustrating the potential for profitable partnerships without developing original products.

Program Overview: Reverse Inventing Coaching

This 8-week program is designed to provide comprehensive training and support, guiding you through the licensing process step-by-step. Key benefits include:

• Creating market-ready product ideas on demand.
• Minimizing risks by test marketing before investing.
• Learning cost-effective strategies for product development.
• Building the confidence to license products to major corporations.

Participants will gain access to exclusive tools such as the “Roadshow Process” for identifying marketable ideas and the “ProtoSheet” technique for inexpensive prototyping. Additionally, personal coaching will ensure that you avoid common pitfalls and maximize your chances of success.

Join the Reverse Inventing Revolution

If you’ve ever dreamt of turning your ideas into profitable products without the risks and challenges of traditional inventing, this program is your gateway to achieving that goal. Through proven techniques and expert guidance, you’ll unlock the potential of licensing to create a lifestyle of financial independence and creative freedom.