ConversionXL – Ecommerce Growth Masterclass

Double Your Ecommerce Revenue in Less Than a Year

Unlock the strategies used by $100M CMOs to scale ecommerce businesses to new heights with the “Ecommerce Growth Masterclass.” This comprehensive 4-week, 8-class live course provides an actionable framework for growing your online store from six to eight figures. Whether you’re looking to increase average order value (AOV), create repeat buyers, or master customer acquisition through Facebook and Instagram, this course is designed to deliver measurable results. Learn the exact tactics that have successfully scaled countless ecommerce businesses.

In this ecommerce growth course, you’ll master how to:

• Create email-based reorder campaigns that drive repeat buyers and build customer loyalty.
• Boost your average order value with pricing strategies, bundling, free shipping, and advanced tactics.
• Leverage cross-selling and upselling to capture more revenue, just like Amazon.
• Design conversion mousetraps using on-site messaging, email, and social media campaigns.
• Master Facebook and Instagram acquisition funnels to attract high-quality customers.

Your 4-Week Live Class Schedule

The live classes, each 60-90 minutes, take place twice a week at 9 a.m. Pacific / 12 p.m. Eastern. With interactive Q&A sessions, you’ll have the opportunity to get real-time feedback and insights from industry experts. Don’t worry if you miss a session—recordings will be available to revisit at your convenience.

Class 1: Ecommerce Growth Overview

Discover the three key levers for growing an ecommerce business: increasing the number of customers, boosting average order value, and increasing purchase frequency. Learn how small improvements in each area multiply to create exponential growth. Case studies like Karmaloop will showcase how these strategies can be applied in real-world scenarios.

Class 2: Creating Repeat Buyers

Retention is the most cost-effective way to grow your ecommerce business. This class focuses on converting one-time buyers into repeat customers using targeted email campaigns and other lifecycle marketing tactics.

Class 3: Common AOV Best Practices

Learn proven strategies to increase your average order value, including bundling, free shipping, and advanced pricing techniques. These tactics are designed to maximize revenue from every transaction.

Class 4: Cross-Selling and Upselling

Cross-selling and upselling account for a significant portion of revenue for ecommerce giants like Amazon. This session will teach you how to implement these strategies effectively, with a deep dive into email bounce-back campaigns to boost same-day AOV.

Class 5 & 6: Conversion Rate Optimization (CRO)

Traditional CRO techniques aren’t enough for ecommerce. These two classes will introduce advanced concepts like discount ladders, tripwires, and the “Conversion Mousetrap” framework. You’ll also explore on-site messaging and social media campaigns to create a seamless conversion experience.

Class 7: Acquisition Strategies

This class takes a theoretical look at customer acquisition strategies, laying the foundation for the tactical insights covered in the next session.

Class 8: Acquisition Tactics

Master the two key acquisition channels driving Shopify’s top-performing stores: Facebook and Instagram. You’ll learn to systematize campaigns, craft high-performing ads, and build funnels that drive consistent traffic and conversions. Real-world case studies, like Boom by Ezra, will bring these concepts to life.

Additional Pre-Recorded Ecommerce Growth Videos

Alongside the live classes, you’ll gain immediate access to 10 pre-recorded video lessons. These snack-sized lessons cover essential ecommerce growth fundamentals, preparing you to dive deeper into the live course content. Topics include:

• The Math of Doubling Your Business in a Year
• Design Public Story – $0 to $1M in Less Than a Year
• What’s Working on Acquisition: Facebook and Instagram
• CRO for Ecommerce: Beyond A/B Testing
• The Customer Lifecycle: Right Offer, Right Customer, Right Time
• The Vista Playbook for Scaling AOV

Why This Course is Essential for Ecommerce Success

The “Ecommerce Growth Masterclass” provides a step-by-step roadmap to scale your online store using proven strategies and tactics. With a focus on practical applications, you’ll learn how to leverage key growth levers—acquisition, AOV, and retention—to achieve exponential results. The combination of live expert instruction, real-world case studies, and on-demand videos ensures you’re fully equipped to implement these strategies in your business.

Enroll Today and Transform Your Ecommerce Business

Don’t miss the opportunity to learn from industry-leading experts and gain actionable insights that can double your ecommerce revenue in less than a year. Enroll now to access live training, pre-recorded lessons, and proven frameworks that will take your online store to the next level.