✍️ Copyhackers – The Conversion Copywriting Workshop 🎯

Learn to Write Copy That Converts — From the Original Conversion Copywriter, Joanna Wiebe 🧠📢

The Conversion Copywriting Workshop, recorded live at ConversionXL Live, is your deep dive into the strategies, mindset, and messaging structure that turn average copy into high-converting, persuasive content. Led by Joanna Wiebe, this workshop teaches you how to organize and write messages that resonate, persuade, and convert your audience at every stage of the journey. 🚀

🎤 Presented by Joanna Wiebe

As the original conversion copywriter and founder of Copyhackers, Joanna Wiebe has optimized copy for industry giants like Shopify, Wistia, Buffer, Neil Patel, and Invision. She’s spoken on stages such as MozCon, SearchLove, HeroConf, and CTA Conf — and now she’s sharing her exact copywriting framework with you. 🧩

📚 Workshop Curriculum

This isn’t your average copy course — it’s a transformation in how you think and write.

• 📍 Stage of Awareness: Learn to write copy that meets prospects exactly where they are in the funnel
• 🎯 Rule of One: One reader. One big idea. One call to action — maximize clarity and results
• 🔍 Part 1: Find Your Message: Identify the core message that becomes the heart of your copy
• 🧩 Parts 2–4: Find Your Messages: Build a story-driven hierarchy of persuasive talking points
• ✏️ Phrase Your Messages: Learn to write like a pro with voice-of-customer insights and persuasive structure
• 🛠️ Optimize the Elements: Craft winning headlines, CTA buttons, subheads, and more
• 💎 Edit in the Awesome: Polish your messaging for flow, resonance, and conversion power

💡 Why This Workshop Matters

• ✅ Proven framework that professionals use to increase conversions
• ✅ Learn to think like a strategic copywriter, not just write like one
• ✅ Understand the “why” behind your copy choices
• ✅ Watch real-world examples and critiques from live coaching

👥 Who Should Attend?

• 📣 Marketers who want to increase campaign performance through better messaging
• 💼 Entrepreneurs who need to write landing pages, emails, and ads that actually convert
• ✍️ Experienced copywriters ready to sharpen their skills with guidance from the best
• 📊 Anyone looking to master persuasive, audience-focused messaging

📺 Exclusive Live Recording Format

Unlike static video courses, this workshop lets you watch Joanna coach participants live — solving real copy problems in real time. These sessions give you practical, applicable insights you can start using immediately. 💬👩‍🏫

✨ Additional Insights & Value

• 🧠 Learn how great copy is built, message by message
• 📝 Improve everything from headlines to email sequences
• 🚪 Discover new opportunities in how you phrase and structure your offers
• 🎓 Gain the confidence to own your copywriting skill set like a pro

🚀 Take Your Copywriting to the Next Level

Copywriting isn’t about being clever — it’s about being clear, compelling, and conversion-focused. With Joanna Wiebe’s proven framework, you’ll gain the tools, mindset, and techniques to write copy that moves people to take action — every single time. 💥

📣 Enroll now for lifetime access to The Conversion Copywriting Workshop and start creating messaging that truly converts! ✍️📈