Copyhackers – The Conversion Copywriting Workshop

The Conversion Copywriting Workshop

Presented and recorded live at ConversionXL Live, this Conversion Copywriting Workshop is designed to revolutionize how you think about and approach copywriting. With a strong emphasis on identifying and organizing key messages before you even begin writing, this workshop will empower you to craft compelling, conversion-focused copy for any audience. Discover the exact words to use to speak directly to your ideal reader, learn how to structure those messages effectively, and explore proven techniques to transform good copy into great copy.

What makes this workshop even more valuable is its live format. You’ll witness firsthand how others grapple with their copy challenges and see expert copywriter Joanna Wiebe coach participants through their struggles, offering actionable insights and strategies to overcome hurdles. By the end of this workshop, you’ll not only write better copy but also develop the mindset of a professional copywriter, enabling you to improve every aspect of your messaging and marketing.

Your Instructor

Joanna Wiebe, the original conversion copywriter, is your guide through this transformative workshop. With extensive experience optimizing web and email copy for top-tier clients such as Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco, and many more, Joanna brings unparalleled expertise to the table.

Her career highlights include teaching conversion copywriting on prestigious stages like MozCon, HeroConf, SearchLove, CTA Conf, Problogger, and Business of Software, among others. Joanna is also the co-founder of Copy Hackers and the author of life-changing ebooks that have been lauded by industry leaders like Matt Barrie, CEO of Freelancer.com, and Brian Clark of Rainmaker and Digital Commerce Institute fame. When top copywriters and marketers seek optimization for their own work, they turn to Joanna Wiebe.

The Curriculum

The Workshop Breakdown

This workshop follows a structured approach to ensure you master the art of conversion copywriting:

• Start by identifying the “stage of awareness” of your prospect: Learn how to pinpoint where your audience is in their journey and craft messages that resonate with their specific needs.
• Apply the Rule of One: Discover how to focus your messaging to appeal to one reader, one big idea, and one call-to-action at a time for maximum impact.
• Part 1: Find your message: Dig deep to uncover the central message that will anchor your copy.
• Parts 2-4: Find your messages: Build upon your central message with supporting messages that enhance and reinforce your narrative.
• How to phrase your messages: Learn techniques to craft clear, engaging, and persuasive messages that connect with your audience.
• Optimize the elements: From headlines to calls-to-action, master the art of optimizing every component of your copy for higher conversions.
• Finish by editing in the awesome: Refine and polish your copy to ensure it resonates deeply with your readers and inspires action.

Why This Workshop Matters

The Conversion Copywriting Workshop is not just another course—it’s a game-changing experience that equips you with the skills and mindset to create powerful, persuasive copy. Whether you’re writing for websites, emails, landing pages, or ads, this workshop provides the tools to ensure your messages hit the mark every time.

Through Joanna Wiebe’s expert guidance, you’ll gain the confidence to tackle any copywriting challenge, whether it’s crafting a compelling headline, optimizing a call-to-action, or tailoring your message to a specific audience segment. This workshop is perfect for marketers, business owners, and copywriters looking to elevate their skills and drive measurable results.

Additional Insights and Value

What sets this workshop apart is its live-recorded format, allowing you to witness real-world copy challenges and solutions. Watching Joanna coach participants through their struggles adds a layer of practical understanding that simply reading or passive learning cannot match. You’ll leave the workshop equipped not only with techniques but also with the ability to think critically about copy and messaging in any context.

Who Should Take This Workshop?

This workshop is ideal for:

• Marketers aiming to improve the performance of their campaigns through better messaging.
• Entrepreneurs who want to craft compelling copy for their websites, ads, and email campaigns.
• Experienced copywriters looking to refine their skills and learn from one of the best in the industry.
• Anyone interested in mastering the art of persuasive, conversion-focused writing.

Take Your Copywriting to the Next Level

Don’t miss the opportunity to learn from Joanna Wiebe, the original conversion copywriter, in this in-depth workshop. With a curriculum designed to cover everything from finding and organizing messages to optimizing every element of your copy, this workshop is your gateway to becoming a master of conversion-focused writing. Whether you’re just starting out or looking to refine your existing skills, this workshop will provide the tools, insights, and techniques you need to succeed.

Enroll now to gain lifetime access to this recorded live workshop and start creating copy that doesn’t just inform—it converts.