Introducing “Course Builders Laboratory” by Danny Iny
The Rigorously Tested, Step-by-Step Process for Rapidly Building Online Courses that Earn 6- or even 7-Figures… all Without Risking a Dime.
If you’ve ever spent months, or even years, writing an e-book, designing an e-course, or building a membership site that nobody ended up buying, you’re in the right place. And if you want to avoid that heartbreaking experience, you’re in the right place, too! For the first time ever, I will reveal the EXACT, proven process I used to repeatably and reliably build blockbuster digital products that transformed my company from a penniless startup to a thriving 7-figure online business. It’s a proven and repeatable process that once learned, guarantees you’ll:
- 1. Only spend your precious time, energy, and cash on creating what your target audience will eagerly line up to pay for.
- 2. Never have to engage in sleazy, high-pressure sales tactics again (you know… the kind that makes you want to take a 2-hour shower just to rinse off the stench).
- 3. ALWAYS know precisely what to do next in order to scale up your business and take it to the next level (no more one-hit-wonders or blind shots in the dark).
Now I won’t mislead you into thinking that achieving this will be easy, but providing you’re determined and willing to put in the effort, the 5 Module and 20 Lesson Course Builder’s Laboratory is GUARANTEED to take you all the way.
MODULE 1: Learning What People Want
Lesson 1 – Mining for Pilot Opportunities
Discover the best ways to “scan” the wild for the most profitable online course and product ideas—what your audience actually wants to spend money to learn. You’ll learn how to use social media and online communities as your FREE personal idea bank, helping you on your path to creating a win/win product with your audience. We’ll also reveal the hidden goldmine of profitable customer data that your competitors have no idea exists, which will vault you ahead in touching the lives of your audience and ensuring your product’s success.
Lesson 2 – Digging Deeper with Personal Conversations
Learn key strategies for taking your data gathering methods to a whole new level without breaking the bank. We’ll explain why long surveys and questionnaires are a complete waste of time (and what to do instead). You’ll also learn the ONLY 2 questions you should be asking in a survey that will put you intimately in touch with your audience. We’ll provide effective techniques to get people to say what they REALLY feel about your idea (getting an honest answer is harder than you think!). And finally, discover how to get other business owners in your space (including your COMPETITORS) to help validate your idea and ensure your success, a powerful networking and research strategy.
Lesson 3 – Listening to What Your Audience is Telling You
Learn how to go beyond the surface level—this is where most “market researchers” stop—and decode what your audience is REALLY telling you. We’ll provide guided, step-by-step instructions on how to sort and analyze your audience’s feedback, and we’ll hold your hand through the tricky parts. You’ll gain the critical skill of using this data to determine if your next idea will be a success or not, all without risking a penny creating it.
Lesson 4 – Generating Solid Ideas
Learn to confidently and SCIENTIFICALLY validate which of your digital product ideas will be most profitable. Skipping this step could result in many months and thousands of dollars down the drain. You’ll be able to easily put aside remorse, confusion, or fear about investing your time and energy in building the wrong thing, and rest assured you will connect with the people you want to help. Confidently press forward toward building your pilot, knowing you have an audience nearly guaranteed to respond favorably. If done right, they’ll be on standby, champing at the bit to buy as soon as you to hit “play.”
MODULE 2: TEACHING AND DELIVERY
Lesson 5 – Teaching Basics
Quickly master the fundamentals of teaching and instructional design to ensure your audience truly benefits from your course, book, or community. Rapidly overcome any reservations you have about being a LEADER and EDUCATOR in the online world. Learn the most effective teaching short-cuts as used by some of the world’s most renowned and respected educators. You’ll also discover why you’re PERFECTLY suited to teach and lead… even if you don’t know it yet.
Lesson 6 – Planning a Curriculum
Learn how to QUICKLY turn the validated idea you generated into an effective pilot, and then a full-blown product. We will teach you how to structure your curriculum to maximize engagement and “stick-ability.” We’ll reveal the REAL reason why some courses have such high drop-off and refund rates, and how to safeguard against those critical mistakes. You’ll master the easy, stress-free method that I’ve personally used to rapidly build my own curriculums… that have resulted in near-perfect retention. Finally, understand the theory of “small wins” and how they lead to MASSIVE successes for you and your business.
Lesson 7 – Understanding Online Learning
Learn the crucial differences between online and offline learning—skipping this can sink your product’s success. You’ll be able to skyrocket your retention rates by understanding and leveraging how students absorb new information in a digital format. We will teach you how to encourage participation, engagement, and most of all… help your students achieve their highest possible results, which leads to more referrals and repeat customers for you.
Lesson 8 – Effective Onboarding
Discover how to get students invested in the learning process from the very beginning and build in the motivation they need to continue. We’ll reveal the key things you absolutely MUST do to make an amazing first impression and establish trust with new students. Learn the common mistake that most online businesses make in their first post-purchase interaction that absolutely DESTROYS trust and results in a flood of refunds. You’ll also learn how to overcome post-purchase objections and avoid the dreaded buyer’s remorse, ensuring your students feel confident and excited about their purchase.
MODULE 3: SELLING PILOTS AND COURSES
Lesson 9 – Timelines and Deadlines
Learn how to navigate and plan through the most vital deadlines involved in quickly creating and selling a profitable education product. You will overcome confusion and ambiguity, and enjoy the confidence of knowing things are on track for you and your audience. We’ll show you how to protect yourself from falling behind schedule, throwing yourself off track, and not being able to deliver what you promised to your audience. And learn how to effectively “get back in the saddle” and course correct when something unexpectedly disrupts your process (because let’s face it… things rarely ever go exactly as planned).
Lesson 10 – Selling through Email, Landing Pages, and Blog Posts
Learn the best and most effective mediums and technologies for selling your pilot course, appropriate for ANY budget or tech-level. We’ll reveal the simplest, most effective way to write high-converting sales copy, even if you don’t think you have a copywriting bone in your body. We’ll also provide a list of the technologies we recommend you use to set up these pages, as well as the VERY popular ones that you should avoid at all costs (or risk having major headaches and expenses down the road).
Lesson 11 – Selling with Partners
Discover why attracting the right joint venture (JV) partners is the quickest way for you to exponentially grow your business (not to mention the most enjoyable). Learn where to find the RIGHT type of partner (it’s not always the biggest player), and how to approach them in a way that magnetically attracts them into your circle, making selling much easier. We’ll provide the tested and proven process I use to reach out to partners to secure their support, as well as the real-world templates that you can copy-and-paste that I developed for approaching partners and getting them excited to promote my products (this works amazingly well!). You’ll also learn what you absolutely MUST do to keep your joint venture partners happy and a trusted ally for the long haul.
Lesson 12 – Effective Webinars
Learn how to create and deliver a webinar that adds subscribers, builds relationships, and sells your amazing products. I even include a full deconstruction of the high-converting webinar I’ve used to sell hundreds of thousands of dollars worth of products and services. We’ll show you the winning structure that underlies almost every effective webinar I’ve ever seen, and how to use it as the foundation for your own webinars—your blueprint for success, even if you’ve never done a webinar in your life. Finally, you’ll get my secret list of “black belt” webinar tricks that will take the effectiveness of your webinar into the 99th percentile and dramatically improve the number of sales you make from each presentation.
Why Course Builders Laboratory is Essential for Your Business
The **Course Builder’s Laboratory** is more than just a course on creating digital products; it’s a complete, risk-free business launchpad. In an industry where most entrepreneurs spend months on a product only to find it doesn’t sell, this program flips the script. It is built on a “validate-first, build-later” philosophy, ensuring you create something your audience is already eager to buy. This approach eliminates the devastating financial and emotional cost of failure. It is the only system that provides a reliable, repeatable process for turning your expertise into a profitable online business with minimal risk.
What’s In It for You? The Transformative Outcome
By enrolling in the **Course Builder’s Laboratory**, you are investing in a future where your business success is predictable and scalable. You’ll gain the confidence to create and launch products knowing they are validated by your target market. You will move from being a hopeful creator to a strategic business owner. This program empowers you to stop gambling with your time and money and start building a portfolio of high-demand digital assets. The skills you learn will serve you for life, enabling you to build, launch, and grow multiple online businesses, creating financial stability and freedom on your terms.
Who Should Enroll?
This program is a perfect fit for a wide range of individuals, from aspiring content creators to established experts. It is especially beneficial for:
- 👩🏫 Educators and Coaches: Who want to package their knowledge into a scalable online course without the fear of it not selling.
- 💡 Aspiring Entrepreneurs: Anyone with a business idea who wants to test its viability and build a customer-centric product before spending a dime on development.
- 📈 Established Business Owners: If you’re looking for a new, highly-profitable revenue stream by creating digital products for your existing audience.
- ✍️ Writers and Creators: Who have a massive amount of valuable content but struggle to turn it into a high-ticket, successful product.
Your Path to Profitability
The ultimate outcome of completing the **Course Builder’s Laboratory** is the ability to reliably and repeatably create profitable digital products. You will emerge with a clear, actionable plan to launch your next course, knowing it is precisely what your audience wants. The course will empower you to transition from a speculative builder to a confident entrepreneur who builds products with guaranteed market demand. You will gain a deep understanding of market research, content delivery, and sales strategies that will serve you for a lifetime of successful product launches. This program is your ticket to building a thriving, scalable online business that provides both financial and personal freedom.