Dennis Moons โ Google Shopping Success
The **Google Shopping Success Course** by Dennis Moons is your step-by-step guide to creating profitable Google Shopping campaigns for your eCommerce business. With in-depth modules, real-world examples, and practical tools, this course ensures you get high-quality, wallet-out visitors to your store at a low cost, transforming your advertising efforts into a reliable revenue stream.
Finally, Learn How to Make Your Shopping Ads Profitable
Google Shopping is a game-changer for eCommerce businesses. This course dives deep into every aspect of setting up, managing, and scaling your Google Shopping campaigns to achieve long-term success. Whether you’re on Shopify, Woocommerce, or another platform, youโll learn how to optimize your ads, reduce costs, and boost profitability.
Course Modules
Module 1: Setting Up for Success
Getting the technical setup right is often a major hurdle for Google Shopping campaigns. This module simplifies the process, walking you through creating product feeds, integrating Google Merchant Center, and tracking results effectively. No matter your eCommerce platform, specific tutorials are provided to ensure seamless setup.
- From Product to Product Ad
- Product Feeds 101
- Setting Up Google Merchant Center
- Fixing Problems in Google Merchant Center
- Setting Up Google Ads and Analytics
Module 2: From Launch to Sales
After setting up your campaigns, itโs time to launch and optimize them. This module introduces the Optimization Pyramid framework, ensuring your campaigns improve over time. Follow real examples to understand account structure, bidding strategies, and effective sales tracking using Google Analytics.
- Launching Your First Google Shopping Campaign
- The Optimization Pyramid
- Keywords and Bidding
- Tracking Sales with Google Analytics
Module 3: Save and Scale
This module focuses on advanced tactics to save on ad spend while scaling the best-performing campaigns. Youโll learn about product feed optimization, competitive research, custom labels, and advanced bidding strategies to drive significant improvements in your campaign performance.
- Custom Labels
- Search Query Level Bidding
- Product Feed Optimization
- Target ROAS Bidding
- Advanced Google Analytics
Module 4: Beyond Google Shopping
Once your Shopping campaigns are optimized and profitable, this module shows you how to leverage additional tools within Google Ads. Explore remarketing strategies, RLSA, and how to transition from Shopping to Search campaigns for broader success.
- Dynamic Remarketing
- Static Remarketing
- RLSA (Remarketing Lists for Search Ads)
- From Shopping to Search
Bonuses Included
- Setup Checklist: Ensure every part of your setup is complete and accurate.
- Optimization Checklist: Streamline and refine your campaigns for better results.
- ROAS Calculator: Calculate and maximize your return on ad spend.
- Product Feed Template: Save time with a ready-to-use template for creating effective product feeds.
Why Choose This Course?
The **Google Shopping Success Course** offers 40 up-to-date video lessons with over 5 hours of HD content, notes, and resources to expand your knowledge. Itโs perfect for eCommerce businesses looking to lower costs, boost revenue, and outperform competitors in a highly competitive market. Whether youโre new to Google Ads or looking to improve your results, this course provides the tools and confidence to succeed.
Take Your Google Shopping Campaigns to the Next Level
Donโt let technical challenges or lack of experience hold you back. With Dennis Moonsโ proven strategies and detailed guidance, youโll learn how to set up, manage, and scale your Google Shopping campaigns effectively. Enroll today and start building a profitable, scalable advertising strategy for your eCommerce business!