Depesh Mandalia – The BPM Method (Facebook Ads 2020)

Depesh Mandalia – The BPM Method (Facebook Ads 2020) ⚙️📊

Transform your Facebook advertising into a scalable, brand-driven profit engine with The BPM Method by Depesh Mandalia. This all-in-one operating system blends high-impact branding principles with advanced performance marketing tactics—backed by over $30 million in managed ad spend. Updated for 2020 and beyond, you’ll gain frameworks, templates, and insider strategies to dominate your niche, optimize every campaign, and achieve consistent, exponential growth. Ready to stop guessing and start winning? Let’s build your lead funnel, creative assets, and scaling blueprint—together! 🚀

🔑 Core Philosophy: Relevance → Relationship → Rapport

Most advertisers focus on clicks or impressions. The BPM Method teaches you to target the right person at the optimal moment with the perfect ad—creating a seamless funnel that builds trust, nurtures prospective customers, and converts them into loyal buyers. You’ll master how to:

• 👥 Identify and segment high-value custom audiences using demographic, behavioral, and engagement signals.
• 💬 Craft messaging that resonates—leveraging emotional triggers, brand storytelling, and social proof.
• 🔄 Automate conversion pathways that guide prospects from awareness to purchase with minimal waste.

📚 Comprehensive Module Breakdown

Each of the ten core modules is packed with over-the-shoulder tutorials, swipe files, and step-by-step playbooks to implement immediately:

1. Full Account Setup

• 🚀 Configure Facebook Business Manager, ad accounts, and permission tiers for agencies or teams.
• 📈 Install and validate your Pixel, set up event tracking, and create custom conversions for precise attribution.
• 📂 Deploy high-converting funnel templates—lead magnet, webinar, tripwire, and sale sequence structures ready to plug in your offer.

2. Supercharge Audiences

• 🔍 Build granular custom audiences: website visitors, video engagers, and lookalikes of top customers.
• ⚙️ Use structured A/B testing frameworks to compare audience segments rapidly and identify your highest-ROI pockets.
• 📝 Access a “mega list” of 50+ audience ideas spark new targeting strategies beyond basic interests.

3. Ace Your Creative

• ✍️ Apply proven copywriting formulas—headline hooks, subheadline expansions, and bullet-driven benefits.
• 🎨 Leverage right-sized creative formats: carousel, instant experience, and short-form video best practices to capture attention.
• 📊 Implement engagement triggers—polls, dynamic product ads, and user-generated content—to lower cost per result.

4. Fast & Furious Testing

• ⚡ Use the Graduation Framework: escalate budgets slowly on winners, kill losers early, and rotate new creatives weekly.
• ⏱️ Optimize test durations and budget allocations to detect performance signals within 24–48 hours.
• 🔀 Employ multi-variant testing to find the ideal combination of creative, copy, and CTA for your audience.

5. The Profitability Matrix

• 🎯 Deploy the Ads Sniper Strategy to focus spend on highest-converting audiences and placements.
• 🔪 Use The Punisher Method—aggressive bid caps and budget reallocation—to eliminate underperforming ad sets instantly.
• 💰 Monitor cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV) to maintain profitability as you scale.

6. Laser Optimization

• 🔧 Conduct ad-by-ad and campaign-level audits using custom dashboards to spot leaks in performance.
• 📈 Apply incremental lift testing and holdout audience controls to validate incremental revenue gains.
• 📉 Reduce frequency fatigue with automated creative rotation rules and ad scheduling triggers.

7. Sales Funnel Conversion

• 🌐 Integrate landing page best practices—fast load times, persuasive copy, and social proof countersigns—for higher funnel conversions.
• 🧲 Use retargeting sequences—cart abandoners, video engagers, and past purchasers—to recapture lost prospects.
• 📲 Leverage Messenger bots and dynamic product ads for frictionless checkouts and upsell opportunities.

8. Automation & Rules

• 🤖 Set up semi-autonomous ad management using custom automated rules, alerts, and Campaign Budget Optimization (CBO) strategies.
• 📊 Integrate third-party tools like FunnelFlux and Hyros for advanced attribution and automation workflows.

9. Scaling Strategies

• 📈 Master GT-CBO (Goal-Targeted CBO), V-Scaling (vertical audience expansion), and H-Scaling (horizontal ad set duplication) for predictable growth.
• 🚀 Plan incremental budget increases while preserving efficiency through phased scaling blueprints.

10. Regular Updates

• 🔄 Stay ahead with rolling course updates reflecting the latest Facebook algorithm changes, policy shifts, and live agency case studies.

🎁 Exclusive Bonuses

• 📁 Agency Templates Pack ($4,000+ Value): Client briefs, creative briefs, reporting dashboards, and proposal decks.
• 📊 Mega Audiences Swipe File: 100+ hidden targeting segments for rapid audience ideation.
• 👥 Private Student Community: Access to past training videos, live Q&A replays, and peer feedback in an active Facebook group.
• 📆 Content Planning Matrix: Downloadable copy and avatar templates to streamline ad planning and reduce creative bottlenecks.

🚀 Who Is This For?

• 📣 Marketers seeking to elevate ROI and master the art of data-driven performance advertising.
• 🏢 Business Owners wanting profit-focused ad systems to scale revenue without ballooning budgets.
• 💼 Agencies aiming to deliver premium frameworks, transparent reporting, and predictable results to clients.
• 🎯 Entrepreneurs building self-sustaining ad operations for their brands or side hustles.

🔥 Ready to Transform Your Facebook Ads?

Enroll in The BPM Method today and gain lifetime access to Depesh Mandalia’s complete Facebook Ads operating system. With proven templates, automation blueprints, and a thriving community, you’ll have everything needed to outpace competitors, minimize wasted spend, and drive unstoppable growth—year after year. Let’s build your profit machine! 🌟