Digital Marketer – Media Buyer Bootcamp

Become a Master Media Buyer with the Digital Marketer – Media Buyer Bootcamp. This intensive 4-week mentorship program is designed to equip you with the skills, knowledge, and hands-on experience necessary to thrive in the competitive world of paid media. Led by industry veterans Aaron Parkinson and Andy McDuff, this course is perfect for aspiring and experienced media buyers looking to overcome challenges like iOS updates, rising ad costs, and fluctuating conversion rates.

What You Get

• Expert Coaching: 4 weeks of live sessions, Q&A, and small group workshops with industry experts.
• Comprehensive Curriculum: Access to 8 modules covering every aspect of media buying.
• Exclusive Tools: Media Buyer Matrix templates, worksheets, and swipe files.
• Certification: Earn your Paid Traffic Mastery Certification and become a Certified Customer Acquisition Strategist.
• Community Access: Connect with fellow media buyers in a private Slack channel and an exclusive online community.
• Personalized Attention: A limited class size of 50 ensures tailored guidance and support.

How It Works

The Media Buyer Bootcamp offers a challenging yet rewarding training experience. The program combines live instruction, real-world projects, and interactive group discussions in a small classroom-style format. Each week, you’ll dive deep into the core skills required to excel as a media buyer, culminating in a final capstone project based on real-life business scenarios. All live sessions are recorded for convenient access.

Course Breakdown

Session 0: Kick-Off Call (July 1st)

Meet your instructors and fellow students, learn about grading and participation expectations, and prepare for the next 4 weeks of intensive training.

Session 1: Who – Avatar (Empathy Mapping)

Understand your audience deeply using empathy mapping. Learn to identify customer pain points, motivations, and journey stages to create campaigns that resonate.

Session 2: Where – Channel Selection & “Paid Organic”

Identify the best channels for your audience and product. Master the “Paid Organic” strategy to build authority and maximize ROAS.

Session 3: What – Metrics & Modeling

Develop a mathematical roadmap to track funnel performance. Learn to prioritize time effectively by planning every campaign element.

Session 4: How (Part 1) – Messaging & Creative

Create compelling ad messages and visuals tailored to each channel. Understand the metrics to measure creative performance.

Session 5: How (Part 2) – Facebook, Instagram, & TikTok

Master the fundamentals of advertising on social platforms. Learn how to achieve maximum ROAS on Facebook, Instagram, and TikTok.

Session 6: How (Part 3) – YouTube & Search Traffic

Delve into the intricacies of YouTube and Google search ads. Build campaigns that attract and convert your customer avatar.

Session 7: Testing and Optimization

Learn how to monitor, test, and optimize campaigns for ongoing success. Understand the steps needed to maintain high performance over time.

Session 8: Scaling and Optimization

Discover strategies to scale campaigns effectively, from 7-figure annual revenues to 7-figure monthly revenues.

Bonus Session: The 8-Figure Scaling Roadmap

Learn how to prepare your business for rapid scaling success with a step-by-step growth plan. Avoid common pitfalls and set your systems up for long-term profitability.

Who Should Attend?

• Aspiring Media Buyers: Gain the skills and confidence to excel in paid media.
• Marketing Professionals: Elevate your expertise and add value to your team.
• Entrepreneurs: Master ad strategies to grow your business and boost ROI.
• Agency Teams: Equip your staff with cutting-edge media buying techniques.

Key Benefits of the Media Buyer Bootcamp

• Hands-On Training: Apply what you learn to real-world scenarios.
• Expert Guidance: Learn from Aaron Parkinson and Andy McDuff, industry leaders with proven track records.
• Community Support: Build lasting connections with peers and mentors.
• Certification: Demonstrate your expertise with a Paid Traffic Mastery Certification.
• Scalable Strategies: Gain the tools and knowledge to grow campaigns from small to enterprise-level success.

FAQs

• Is this course suitable for beginners? Yes! The program is designed for all skill levels.
• What is the time commitment? The program runs for 4 weeks with live sessions and coursework, but recordings are available for flexibility.
• Will I receive a certificate? Yes, upon successful completion of the program and the final capstone project, you’ll earn a Paid Traffic Mastery Certification.
• What if I have questions? Support is available through a private Slack channel and live Q&A sessions.

Transform Your Media Buying Skills

Whether you’re a marketing professional, entrepreneur, or aspiring media buyer, the Digital Marketer – Media Buyer Bootcamp is your pathway to success. Learn from the best, gain hands-on experience, and take your paid media skills to the next level. Enroll today and join the exclusive group of professionals mastering the art of media buying!