In Adil Amarsi’s insightful session, you’ll discover advanced AI copywriting strategies that move beyond basic prompting. Learn how to imbue artificial intelligence-generated content with your unique voice and personality, making it indistinguishable from human-written copy. This masterclass focuses on deep personalization and strategic prompts for maximum impact in marketing and advertising.

• The **“Prompt Like a Psychologist” Hack** – How Adil uses buyer traits, emotional triggers, and cult-brand tactics to train AI before a single word of copy is written, ensuring targeted and resonant content.
• The **AI Branch Breaker** – Why writing a 5-email sequence in one go ruins your creative flow and how a simple, one-sentence fix can save your writing and boost engagement.
• The **“Only One Email” Rule** – Adil’s powerful sequencing strategy that makes ChatGPT write individual emails that truly connect and convert prospects into loyal customers.
• The **“Don’t Polish a Turd” Rule** – Why editing AI-generated garbage still gives you garbage results and what to do instead to get high-quality, effective content from the start.
• The **“Instant Yes” Buyer Primer** – How Adil intelligently prompts AI to target ADHD buyers who need concise, impactful messaging, eliminating the need for long, drawn-out nurture funnels.
• The **3-Year Adpocalypse Forecast** – Why Adil predicts that the widespread use of AI will crash digital marketing and advertising markets before direct response copywriting roars back stronger than ever.

In Bill Mueller’s compelling session, you’ll learn a unique approach to email marketing using AI to create engaging, story-driven content. Discover how to transform mundane product descriptions into captivating narratives that build trust and drive conversions. This module is about making your copywriting memorable and emotionally resonant.

• The **“Drop-In Dialogue” Hack** – How Bill uses 3–5 lines of AI-written conversation to give flat emails a heartbeat, a punchline, and a crucial trust boost that resonates with readers.
• The **Skeptical Friend Framework** – A dead-simple AI prompt that skillfully turns common customer objections into relatable humor and laughs, getting readers to nod in agreement instead of deleting your emails.
• The **“Show, Don’t Tell” Mini Script** – Why incorporating fictional dialogue into your email copywriting feels more authentic and real to your audience than simply stating facts, stats, or testimonials.
• The **Inbox Story Shortcuts** – How to get ChatGPT to effortlessly hand you 10 narrative angles for any product or service, eliminating creative block and the frustration of staring at a blank screen.
• The **“Little Library” Hook Formula** – How a neighborhood birdhouse unexpectedly led to a killer sales email and how you can apply this same principle with your own everyday stories to find powerful hooks.
• The **“Just Talk to Me” Prompt** – Bill’s go-to AI line that turns ChatGPT into a trained journalist, designed to dig great stories and compelling narratives out of your own brain.

In this session, Bob Bly, a renowned direct-response copywriter, demystifies the role of AI in his process. You’ll learn how to treat ChatGPT not as a replacement for human creativity, but as a powerful research and analysis tool. This module provides a pragmatic and effective framework for leveraging AI in high-stakes copywriting.

• The **“Strait of Hormuz Test”** – How Bob turned a breaking news headline into a fully fleshed-out financial promotional piece using just one well-phrased ChatGPT prompt for maximum efficiency.
• The **“Stock Shuffle” Shortcut** – Discover the exact follow-up AI prompt Bob uses to get ChatGPT to list which stocks to dump and which to buy, based on current global events and financial news.
• The **Personal Story Barrier** – Why ChatGPT will never be able to write Bob’s Giga Pet Cemetery ad or any other compelling copy based on his real-life, personal experiences.
• The **$10K Napkin Principle** – Why Bob famously refuses to outsource his core writing—even if AI could “almost” match him—and what a valuable lesson from Picasso has to do with it.
• The **“News Jacking Engine”** – How Bob strategically uses artificial intelligence to scan world headlines, find hidden angles, and pitch clients with fresh, timely ideas in under 24 hours.
• The **“Predictive Isn’t Personal” Principle** – Why ChatGPT can effectively remix data and information but cannot live through the unique moments that are essential to making great, emotionally impactful copy truly great.

Chris Orzechowski’s session provides a clear, actionable framework for deciding where AI fits into your copywriting workflow. Learn to identify which parts of the process are best handled by AI for efficiency and which require your unique human touch to achieve maximum conversion rates.

• The **“Mashed Potato Brain” Line** – How one absurd but deeply relatable phrase helped Chris emotionally hook his audience on a cold sales page, proving the power of unique, human-centric language.
• The **Email Panic Attack Prompt** – What specific instructions to give ChatGPT to create emotionally raw, hilarious, and highly effective ad copy that still converts like crazy.
• The **“Go Nuts With It” Directive** – Why Chris tells AI to go wild and how that seemingly chaotic approach unlocks creative hooks and angles he would never have written himself.
• The **Emotional Specificity Trick** – How Chris makes AI dig for pain point stories and personal anecdotes that feel more like a therapeutic session than a traditional marketing pitch.
• The **“No Funnel Needed” Proof Bullet** – How Chris strategically used AI to anticipate and squash the #1 cold traffic hesitation, addressing prospect concerns before they even have a chance to voice them.
• The **AI-Fueled Edit Process** – How Chris brilliantly rewrote his entire FAQ block in under 20 minutes with a single, powerful prompt and absolutely no regrets.

In Daniel Throssell’s contrarian session, you’ll learn the crucial human skills that AI simply cannot replicate. This training provides a powerful competitive advantage by focusing on what makes you, the copywriter, irreplaceable in an increasingly automated world. It’s an essential guide for anyone concerned about the future of copywriting.

• The **5 Human Skills That AI Still Can’t Touch** — and why doubling down on these essential human-centric areas is your guaranteed ticket to outselling the robots and their human handlers.
• The **Hook That Crushed 8 AI-Powered A-List Copywriters** — how Daniel outsold a bunch of other AI-wielding affiliates in a competitive launch without ever using AI himself.
• **How To Charge More By NOT Using AI** — a powerful and real-life ‘case study’ of one e-commerce agency that is successfully bucking the trend in 2025 and increasing its prices.
• Why **“AI Will Be Amazing in 10 Years” Is a Flawed Argument** — and the critical, hidden bias that no one is talking about that proves the argument is deeply flawed.
• Why You **Should Never Run a Great Hook Through AI** — this sounds completely counterintuitive and against all advice, yet Daniel proves why it’s absolutely true and necessary.
• **Ways AI Market Research LIES To You** — including the critical emotional fear and core desires it always misses that real human buyers actually respond to and are motivated by.

David Deutsch’s session reveals his strategic, AI-powered playbook for refining and optimizing copy. Learn how to use artificial intelligence as a virtual focus group and scientific testing lab to transform underperforming sales pages into high-conversion winners. This is about data-driven, iterative improvement powered by AI.

• The **“Control Is the Enemy” Strategy** – Why clinging to your best-performing copy might be the number one thing killing your long-term conversions and how AI helps you constantly beat your control.
• The **Virtual Focus Group Trick** – How David intelligently builds a 15-person AI focus group with diverse personas—skeptical dads, soccer moms, price-sensitive B2B buyers—and uses their feedback to stress test his copy.
• The **Negative Space Framework** – How AI effectively finds what’s missing from your copy (like a risk-reversal, a compelling chart, or an FAQ section) and fills it in with persuasive precision and clarity.
• The **Testing Like a Scientist Principle** – Why guessing what’ll win in a split test is a losing game and how using AI allows you to scientifically find the true winner before launching your campaign.
• The **“ABC Stress Test” Setup** – How to strategically simulate three different buyer reactions before running a single advertisement and use AI to collect the verdict on which approach is best.
• The **Pre-Test Persona Hack** – How to make artificial intelligence tear your copy apart as if it were a highly judgmental, critical 55-year-old procurement officer from Ohio.

David Garfinkel’s session focuses on leveraging AI to generate powerful, authentic stories that build trust and drive sales. You’ll learn his unique framework for transforming your own experiences into persuasive narratives without the need for epic, over-the-top tales. This module is about creating copy that is both believable and highly effective.

• The **“Workhorse Story” Secret** – Why everyday, believable moments and simple stories consistently crush epic hero’s journeys when it comes to selling products with genuine trust.
• The **5-Question Formula** – How a single, dead-simple interview framework can turn your personal experiences into short, highly converting persuasion stories for your marketing.
• The **Writing Guide Generator** – David’s exact method for teaching AI to mimic your unique voice, tone, rhythm, and structural style with nothing more than a simple book or a few blog posts.
• The **“Interview Me” Prompt** – How David uses ChatGPT to ask him better, more insightful questions than most copy coaches ever do and then uses the answers to build killer copy.
• The **“No Genie” Rule** – Why treating AI like a magic lamp that instantly produces brilliant copy guarantees nothing but junk and what you must do instead to consistently get gold.
• The **Vibe Replicator Prompt** – Why David’s custom AI not only mimics his writing style but also replicates the very mood and emotional vibe of how he talks, for a truly personalized touch.

John McIntyre’s session is a deep dive into practical, everyday AI tricks that boost productivity and income. Learn how to strategically use AI for brainstorming, refining prompts, and even building new business ventures. This is a masterclass in treating AI as a powerful, profit-generating tool.

• The **“Thinking Before Prompting” Rule** – Why the most important and impactful part of your AI workflow happens long before you even touch the keyboard.
• The **Self-Interview Hack** – The exact script John gave GPT to extract a brilliant, high-converting prompt from his own brain, just three questions at a time.
• The **Prompt Refinement Loop** – How John used ChatGPT to build and meticulously revise a prompt through over 10+ conversational rounds until it was perfect.
• The **GPT Business Builder Prompt** – The powerful command John used to brainstorm high-demand, low-complexity custom GPT ideas for trades like plumbers, roofers, and other tradies.
• The **“Don’t Worship the Tool” Warning** – A crucial reminder of why your years of hard-won copywriting experience still matter more than any AI tool ever will in the long run.
• The **Identity Injection Framework** – How to stand out and create a unique competitive advantage in a world where everyone has access to the exact same powerful AI tools.
• The **Lazy Man’s Guide to Building a Custom GPT Business** – A step-by-step guide to starting your own custom AI business with a low budget, low tech know-how, and surprisingly effective results.

Jon Benson, the master of video sales letters, shares his unique process for using a free AI tool to go from a simple idea to a compelling, ready-to-sell book concept. This session is a testament to the power of AI in generating creative content and structured narratives that resonate with an audience.

• The **Autoresponder + Marriage Meltdown Mashup** – How Jon successfully combined two totally unrelated ideas into a coherent, highly compelling book using the power of AI.
• The **Anaphora Advantage** – Why repeating a phrase like “It wasn’t the money…” creates a powerful hook that captivates your reader and how Benson’s AI system uses it by default.
• The **Used Car Salesman Detector** – What specific, cringey phrases Benson meticulously filters out of AI-generated content to avoid hype, generic sales pitches, or 1950s sales-guy vibes.
• The **Real Reason AI Copy Sounds Weird** – And how Jon built a proprietary system to make it sound raw, emotional, and authentically human, eliminating the robotic feel.
• The **No-Outline Needed Trick** – How Jon lets AI build the entire outline for him, leveraging built-in persuasion patterns that are a hallmark of every major bestseller.

Lukas Fisher’s session is a goldmine of practical, workflow-enhancing tips. Learn about a powerful but underutilized ChatGPT feature that can dramatically increase your speed and efficiency. This is a must-see for anyone looking to streamline their content creation process and scale their output.

• The **“Don’t Copy Paste from GPT” Rule** – Why a broken paste job can ruin your creative momentum and what clever system Lukas built to fix this common problem.
• The **Command That Pulls Headlines, Summarizes Articles, and Writes Your Newsletter** – All from a single URL and a set of ultra-specific instructions, saving you countless hours of work.
• The **“Teach AI to Think Like You” Blueprint** – How Lukas uses powerful heuristics to give ChatGPT a detailed user manual for his own brain, resulting in highly personalized content.
• The **AI ADHD Advantage** – How Lukas successfully built a system that works perfectly for him precisely because his brain tends to jump all over the place.
• The **“If This, Then That” Prompting Rule** – How to teach AI to follow your specific copy instincts and unique creative direction like a loyal, professional ghostwriter.
• The **Template That Writes Templates** – Lukas’ brilliant meta-move to scale AI content creation and marketing across multiple platforms with ease and consistency.

Rob Marsh shares his expertise in creating custom, purpose-built GPTs that mimic the thought processes of a professional copywriter. This session is for those who want to move beyond generic prompts and build specialized AI tools that deliver consistent, high-quality results for specific copywriting tasks.

• The **“What Do You Know About Me?” Prompt** – How Rob uses one simple, elegant question to audit and clean up ChatGPT’s memory before it starts to hallucinate or provide irrelevant information.
• The **Cross-Niche Collision Crisis** – Why using a single GPT for multiple audiences (like finance bros and protein powder bros) can backfire and how to fix it with a single, simple toggle.
• The **Strategy-First Custom GPT Method** – Rob’s proven way of building tailored GPTs using his own strategic brain, not just relying on OpenAI’s best guesses or default settings.
• The **Recall Research Trick** – How a simple, inexpensive $7 tool helps Rob summarize lengthy YouTube videos, build insightful idea maps, and prep sales pages in half the time.
• The **AI Middleman Opportunity** – Why creating valuable layers between a generic GPT and the end user is the next major frontier and business opportunity for professional copywriters.
• The **Deep Research Shortcut** – How Gemini’s new, powerful feature can replace weeks of tedious Googling with one hyper-focused, comprehensive report, streamlining your research process.

Sam Woods’ session is all about using AI for high-level business strategy and opportunity identification. Learn how to transform raw data like client interviews and call recordings into valuable insights that can lead to high-ticket copywriting projects and substantial revenue gains.

• The **“Highlight Reel Trap”** – Why standard client questionnaires only give you surface-level fluff and the powerful AI strategy Sam uses to go 10 layers deeper and uncover true insights.
• The **Sales Call Goldmine Decoder** – Sam’s unique method for turning raw transcripts and call recordings into high-converting angles and persuasive copy using advanced AI tools like Claude and O3.
• The **“Why Is This Client Great?” Prompt** – How the O3 AI tool can successfully reverse-engineer your top clients’ winning traits to help you find 10 more high-quality clients just like them.
• The **Pattern Finder Pipeline** – Sam’s process of uploading client data, asking specific questions, and getting strategic insights your client didn’t even know they had, positioning you as a trusted advisor.
• The **Outreach Message Drafting Duo** – Why Sam strategically uses Perplexity to draft initial ideas, then meticulously uses GPT-4.5 to polish them into outreach messages that actually get replies.
• The **Cold Outreach Personalization Hack** – How AI finds something genuinely real and personal to say in every single cold message, eliminating generic junk and boosting your response rates.

Shiv Shetti’s session is a masterclass in building powerful, specialized AI tools without any coding knowledge. Learn how to leverage “vibe coding” and other simple AI prompts to create custom solutions that can dramatically boost your conversion rates and client results.

• The **Vibe Coding Trick** – Why Shiv completely skips traditional developers and instead builds effective marketing tools using simple AI prompts and his unique “vibe coding” technique.
• The **Cartoon Ad Format That Even Hedge Funds Are Using** – Why powerful GPT-powered storyboards are currently dominating the Meta ads platform right now.
• The **“Ask Fathom” Prompt** – A single, powerful command that can turn your Zoom call recordings into dozens of email ideas, compelling copy hooks, or even lucrative product bonuses.
• The **Slack-to-Sales Page Flow** – How one simple client Slack message can become a full-fledged sales email in minutes using Shiv’s streamlined AI workflow.
• The **GPT Humor Filter** – Why humor works better and is less cringeworthy in storyboard format and how to effectively avoid cringe-inducing AI comedy in your copy.
• The **Copywriter’s Shortcut to Originality** – Shiv’s expert take on why AI is actually better at uncovering real, raw hooks from customer transcripts than it is at “being creative from scratch.”

Tom Ruwitch’s session provides a crucial guide for getting high-quality, brand-consistent output from AI, rather than generic, low-effort content. Learn the importance of frameworks and strategic inputs to transform AI from a “garbage dump” into a reliable assistant for all your content needs.

• The **“Framework First” Secret** – Why AI outputs consistently suck when you skip this one crucial step and how to instantly fix your results by starting with a solid framework.
• The **Garbage Dump Problem** – Why ChatGPT often pulls from the worst parts of the internet and how Tom successfully stops it by providing it with better, cleaner inputs.
• The **Custom GPT Shortcut** – Why Tom completely skips traditional prompt engineering in favor of using preloaded, framework-driven workflows for consistent results.
• The **Assistant, Not Engineer Mindset** – How AI can transform into a loyal, effective junior copywriter if you stop trying to make it a creative genius and treat it as a tool.
• The **Access Control Hack** – Why meticulously restricting what AI reads and learns from leads to consistently better, more on-brand copy every single time.
• The **Blog-to-Email Rewrite Flow** – How AI can effortlessly turn dry, informative blog posts into juicy, conversion-ready marketing emails in just a matter of minutes.