Emma Bates – Brand Your Small Business

Create a Brand That Connects!

Stop the overwhelm and frustration of starting your small business with this comprehensive course! Emma Bates has designed this program to help you build your business step by step, offering practical, easy-to-implement lessons that empower you to move forward confidently and strategically.

Why This Course is Essential

Starting a small business can feel overwhelming, especially when you don’t understand the big picture or how to take actionable steps toward your goals. This course provides clarity, tools, and strategies to help you:

• Navigate the do’s and don’ts of naming your business effectively.
• Create a tagline that resonates with your target audience and leaves a lasting impression.
• Design a logo and graphics with easy-to-follow video tutorials, using tools like Canva.
• Understand why your pricing might be holding you back and learn how to fix it for better profits.
• Write a One Page Business Plan with a simple yet powerful video tutorial and template.

What You’ll Learn

This course is packed with valuable insights and practical tools to help you build a strong, recognizable brand for your small business. Here’s what you’ll gain:

Naming Your Business

Discover the do’s and don’ts of choosing a name that reflects your business values, resonates with customers, and aligns with your niche. Naming is the cornerstone of branding, and this module ensures you get it right.

Creating a Powerful Tagline

Learn how to craft a compelling tagline that captures the essence of your business and appeals to your target audience. A great tagline can set you apart and leave a lasting impression.

DIY Logo and Graphics

With step-by-step video tutorials, you’ll learn how to design a professional-looking logo and graphics using Canva. Whether you’re a creative novice or have some design experience, this module makes it easy to create visuals that align with your brand identity.

Pricing Your Product or Service

Are you struggling to price your products or services? This course explains common pricing mistakes and how to correct them, ensuring your offerings are both competitive and profitable.

One Page Business Plan

Create a clear, concise business plan with Emma’s expert guidance. The included video tutorial and template will help you map out your goals, strategies, and action steps on a single page, making it easier than ever to stay focused and organized.

Meet Emma Bates

Emma is a busy mom of three who understands the challenges of juggling family life and building a business. She turned a side hustle selling baked goods at her local farmer’s market into a successful vegan and gluten-free granola business that she sold to multiple interested buyers. Emma’s hands-on experience and practical teaching style make her the ideal guide for aspiring entrepreneurs.

Why This Course Works

Emma’s lessons are designed to fit into your busy schedule. Each module is short, easy to understand, and packed with actionable insights. Whether you have 15 minutes or an hour to dedicate to your business, this course ensures you make meaningful progress.

Your brand represents you. Get it right! Emma’s course will show you exactly what you need to do to create a professional, recognizable brand that aligns with your vision and values.

Additional Benefits

As part of this course, you’ll also learn how to:

• Create a mood board to solidify your brand’s look and feel.
• Ensure your business is legally registered and compliant.
• Use Canva to create eye-catching graphics and social media content.
• Identify and focus on your niche for maximum impact.
• Access Emma’s favorite resources for branding and business success.

Invest in Yourself

Have you been putting your creative idea on the back burner? Are you scared to make the leap and invest in the business you’ve always dreamed of? Now is the time to take action. This course gives you the tools, confidence, and knowledge to bring your vision to life.

Don’t have a business idea yet? Check out Emma’s FREE mini-course, Find Your Passion, to help you discover a business idea or refine the one you already have.

Course Curriculum

Welcome!

Welcome to Brand Your Small Business! In this introductory module, you’ll get an overview of the course and learn how to make the most of the lessons ahead.

Branding Your New Business

This module dives into the fundamentals of branding, helping you choose a niche, register your business name, and create a tagline that captures your brand’s essence. You’ll also learn how to design a DIY logo and create a mood board for visual inspiration.

Resources and Further Reading

Emma shares her favorite tools, books, and resources to support your branding journey. From design platforms to business planning templates, these recommendations will save you time and effort.

Additional Insights

Building a business is more than just creating a brand; it’s about connecting with your audience, standing out in a crowded market, and staying true to your vision. Emma’s course equips you with the mindset and skills needed to overcome challenges and thrive as an entrepreneur.

By the end of this course, you’ll have a clear plan, a professional brand, and the confidence to take your business to the next level. Invest in your future today and create a brand that truly represents you!