Ezra Firestone – Train My Traffic Person 2022

What You Get:

The *Train My Traffic Person 2022* program offers you a comprehensive approach to mastering paid traffic. With expert guidance and over 40 hours of updated content, you’ll gain the skills needed to optimize campaigns and drive consistent results. This course is designed for aspiring media buyers who want to achieve scalable and profitable paid traffic systems on platforms like Facebook, Google, YouTube, and TikTok. The curriculum includes hands-on lessons, proven strategies, and real-world examples to help you succeed in today’s dynamic digital advertising landscape.

How This Mentorship Will Help You Succeed:

MOLLY…

That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks. With a wealth of experience managing multi-million dollar campaigns, I’m here to guide you step-by-step in becoming a skilled media buyer who generates real results.

EXPERT COACHES

To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!) With my expert coaches at your side, you’ll receive personalized attention and insights from professionals who are experts in the field, ready to help you succeed in the ever-evolving world of paid traffic.

UPDATED CURRICULUM

The *Train My Traffic Person 2022* program includes 25 sessions and over 40 hours of content, updated to reflect iOS 15 and other key changes to the traffic landscape in 2022. This ensures you’ll learn the most up-to-date techniques and strategies that work in today’s market. You’ll be ahead of the curve with knowledge of new trends and updates impacting the paid advertising industry.

WEEKLY ACTION ITEMS

To hold you accountable and help you reach your goals, each week you’ll receive action items to implement what you’ve learned. These tasks are designed to help you practically apply the strategies and knowledge from the course to real campaigns, ensuring you make tangible progress.

50 HOW-TO VIDEOS

With over 50 how-to videos, you’ll get detailed implementation tutorials that help you set up, launch, and manage your campaigns. These step-by-step guides will walk you through the technical aspects of ad creation, campaign setup, and performance tracking to ensure you can confidently handle all aspects of paid traffic management.

RESOURCE LIBRARY

The course comes with a comprehensive resource library, including fill-in-the-blank worksheets and templates that I personally use every day in my own campaigns. These resources will guide you through each module and help you stay organized and efficient as you build your traffic system.

Q&A SESSIONS

Each week, get answers to your questions and expert feedback on your work to accelerate your progress. The Q&A sessions are an invaluable opportunity to clear up any confusion and gain deeper insights from the experts guiding you through the program.

3 BONUS Q&A SESSIONS

After we make it through the modules, we’ll ensure you have everything you need with 3 extra Q&A sessions to address any final challenges or questions. These bonus sessions are designed to refine your knowledge and ensure you leave the course feeling fully prepared to take on your traffic challenges.

SESSION BREAKDOWN:

SESSION 1: Setting The Strategy

Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems. You’ll also get an overview of everything you need to succeed as a media buyer.

SESSION 2: Crafting The Offer

A great paid traffic campaign starts with a solid offer. In this session, you’ll learn how to craft compelling offers that will convert for any paid traffic platform.

SESSION 3: Defining The Who & Why

Eye-catching ads start with knowing your audience. This session will teach you how to define your customer persona and find them online, ensuring your campaigns reach the right people.

SESSION 4: Ideating Campaign Assets

In this session, Molly provides 20 proven hooks for your ads and shows you how to customize them to your business and target audience. Get ready to create highly engaging campaign assets.

SESSION 5: Creating Campaign Assets

Now that you have your hooks, it’s time to build your campaign assets. Learn how to turn the tools you’ve developed into high-converting ads that grab attention and drive sales.

SESSION 6: Building & Launching The Campaign

In this session, Molly explains how to structure and launch Facebook campaigns that will convert. Learn the essential steps to avoid costly mistakes and optimize your campaigns right from the start.

SESSION 7: Analyzing The Results

Once the campaign is live, it’s time to analyze the results. Learn how to assess performance, identify winning campaigns, and understand how to measure success in the age of iOS 15.

SESSION 8: Optimize The Campaign

Not all campaigns work perfectly right away. In this session, Molly shows you her 5-step troubleshooting process to optimize campaigns and salvage good assets, saving you time and money.

SESSION 9: Scaling The Campaign

Once optimized, it’s time to scale. Learn the ins and outs of horizontal and vertical scaling to maximize your ad spend and increase returns.

SESSION 10: Retargeting

Retargeting is a powerful tool for increasing conversions. This session will teach you how to master retargeting to turn potential customers into loyal buyers.

SESSION 11: Scaling To Google & YouTube

Scaling off of Facebook? Learn how to scale to Google and YouTube to ensure your success and diversify your ad spend across platforms.

SESSION 12: How To Succeed As A Media Buyer

Congratulations! You’ve mastered the 9-step Traffic Engine. Now it’s time to expand your skills and explore additional tools and strategies to increase your media buying success.

BONUS SESSION: Mastering TikTok

A brand new bonus session on TikTok ads! Learn how to master the fastest-growing platform for digital advertising, taught live by Maxwell Finn, a TikTok ad agency expert who works with clients spending over $50k/day.

WHY CHOOSE *TRAIN MY TRAFFIC PERSON 2022*?

With this program, you’re not just learning theory—you’re getting actionable strategies, direct coaching, and real-world resources to help you succeed. Whether you’re new to media buying or looking to scale your campaigns, this program will equip you with everything you need to become a top-tier media buyer. The updated curriculum reflects the latest changes in the ad landscape, ensuring you’re using the most current techniques for success.

Join us today to start transforming your paid traffic skills into measurable results. Don’t miss the opportunity to learn from industry leaders and gain the tools you need to make your campaigns more effective and profitable!