Flowium – Klaviyo Mastery 2.0

A Step-by-Step Course to Master Klaviyo

The Klaviyo Mastery 2.0 course is designed to help you set up, use, and master Klaviyo within a week. Whether you’re an eCommerce business owner or a digital marketer, this course simplifies the technicalities and eliminates the confusion of email marketing. With six comprehensive modules, you’ll learn how to maximize your email marketing performance and unlock Klaviyo’s full potential.

What You’ll Learn

• Master technical setups to maximize the functionality of Klaviyo.
• Set up foundational automated email flows for the highest ROI.
• Effectively create, schedule, and split test email campaigns.
• Use forms to collect email subscribers and grow your list.
• Leverage analytics to evaluate and optimize email performance.

Course Modules Overview

Module 1: Introduction

• Course Overview (5:21)
• About Andriy & Flowium (2:22)
• Why This Course Was Created (1:53)
• Importance of Email Marketing (2:17)
• Types of Emails (2:44)
• Flowium Alumni Case Study (1:15)
• General Klaviyo Overview (12:15)

⚙️ Module 2: Klaviyo Setup

• Setup Checklist Overview (2:55)
• CAN-SPAM Act Compliance (2:52)
• Tracking Codes (6:11)
• Double Opt-In Setup (4:02)
• Email Preference Page – Setup & Segments (10:19)
• Profile Metrics and Analysis (3:24)
• Footer Opt-Ins (4:22)
• Email Framework + Templates (14:43)
• Coupons and Discounts (6:27)
• Product Feed Setup (5:33)
• Transactional Emails (3:25)
• Creating Lists and Segments (12:49)

Module 3: Flows

• Understanding the Customer Life Cycle (2:26)
• What Is a Flow? (2:00)
• How to Create a Flow (9:05)
• Triggering Flows and Email Filters (8:11)
• Klaviyo Flow Library Overview (3:22)
• High-Priority Flows (1:53)
• Abandoned Cart Flow Setup (6:04)
• Browser Abandonment Flow (4:37)
• Medium and Low-Priority Flows (1:05, 0:46)
• Pre-Purchase Welcome Flow (1:58)
• Post-Purchase Flow for New Customers (2:32)
• Re-Engagement and Win-Back Flows (2:49)
• Flow A/B Testing (5:49)

✉️ Module 4: Campaigns

• Creating Email Campaigns (6:07)
• Email Builder Walkthrough (9:12)
• How to Execute A/B Testing (2:20)
• Scheduling Campaigns (8:44)
• Planning and Benchmarking (3:36)
• Campaign Inspiration Ideas (1:53)
• Setting Campaign Benchmarks (3:27)

Module 5: Forms

• Forms Overview (1:37)
• Building Effective Forms (15:19)
• Tracking Form Benchmarks (3:50)

Module 6: Conclusion

• Maintaining Your Email List (2:54)
• Progress vs. Perfection (2:16)
• Additional Resources (1:39)
• Final Words and Closure (2:35)
• Flowium Partner Program Overview (1:56)

Why Choose Klaviyo Mastery 2.0?

The Klaviyo Mastery 2.0 course eliminates technical confusion and provides step-by-step guidance to help you leverage Klaviyo’s powerful email marketing features. By the end of this course, you’ll have a fully functional email marketing strategy designed to drive growth and maximize ROI. Whether you’re new to Klaviyo or looking to optimize your existing campaigns, this course equips you with the skills and confidence to succeed.

Get Started Today

Master email marketing with Klaviyo Mastery 2.0. This course provides practical tools, proven techniques, and expert guidance to help you optimize your email campaigns and achieve measurable results. Enroll now and transform your email marketing strategy into a growth powerhouse!