Jon Buchan – Always Be Winning

Master the Art of Cold Pitching and Unlock a Steady Flow of High-Quality Clients

The Always Be Winning program by Jon Buchan is an innovative course that teaches you how to generate leads and win new clients on command using the power of cold pitching. This course covers everything from building a credible online presence, developing compelling offerings, to mastering the art of cold emailing, direct mail, and LinkedIn outreach. Jon shares his unique “Charm Offensive” approach, which has successfully landed meetings with top brands like RedBull, Pepsi, and Symantec. Whether you’re a beginner or a seasoned professional, this course will help you gain the confidence to reach out to your dream clients and turn conversations into cash.

What You’ll Learn in Always Be Winning

• Build a social media presence that gives you credibility and trust.
• Develop a compelling offering that stands out in the marketplace.
• Find your ideal customers online and access their contact information.
• Effectively pitch through cold email, direct mail, and LinkedIn.
• Learn how to build and manage a consistent sales pipeline.
• Master the art of getting booked for podcasts and speaking engagements.
• Attract the attention of busy journalists and influencers to cover your business.
• Learn how to impress prospects on sales calls and meetings.
• Create proposals that separate you from competitors and increase your close rate.
• Close deals and turn prospects into long-term clients.

Why Cold Pitching is Essential for Your Success

There are many ways to attract clients, but cold pitching is one of the most effective tools in your arsenal. Unlike Facebook ads, PPC, or inbound marketing, cold pitching costs nothing and gives you complete control. It allows you to target the exact clients you want to work with and predictably book sales calls. Jon Buchan’s proven method of cold pitching has helped him secure meetings with decision-makers at some of the world’s biggest companies, and now, you can learn to do the same.

Who Should Take This Course?

Whether you’re just starting out or are an experienced business owner, Always Be Winning is for anyone who wants to learn the art of cold pitching and generate new business consistently. This course is ideal for:

• Beginners and advanced marketers looking to refine their pitching skills.
• Entrepreneurs who need a steady stream of new clients.
• Sales professionals and business coaches seeking to boost their closing rate.
• Affiliate marketers and online store owners looking to grow their network.
• Consultants and freelancers who want to secure high-ticket clients.
• Anyone wanting to impress prospects, build relationships, and close deals efficiently.

Course Breakdown

Subject 1: Your Pitch to the World

• Develop a compelling and specific offering.
• Define who your ideal clients are and how to reach them.
• Write the perfect story that resonates with your prospects.
• Create a one-line pitch that will grab attention.
• Craft a LinkedIn profile that builds credibility and generates interest.

Subject 2: Find Your Ideal Customers and Start a Conversation with Them

• Learn how to find your ideal clients online and gather their contact details.
• Write compelling cold email copy that gets responses.
• Use LinkedIn, direct mail, and email to initiate meaningful conversations.
• How to approach your target customers in a way that cuts through the noise.
• Manage the process and create consistent opportunities for new business.

Subject 3: Build Your Influence Online

• Learn how to get invited to podcasts that your clients listen to.
• Find and convince journalists and influencers to cover your business.
• Create and share content on social media that builds your influence.
• Start a Facebook group and engage with your target audience effectively.

Subject 4: Turn Conversations into Cash

• Impress prospects on sales calls and meetings.
• Learn the best practices for asking questions and following up after meetings.
• Create proposals that stand out from the competition.
• Write the perfect email to close deals with confidence.
• Learn how to pull out all the stops to win dream clients.

Access to All 11 Recorded Sessions

The course includes full access to all 11 recorded sessions, which cover a wide range of strategies to generate leads, build your influence, and convert prospects into clients. Topics include:

• Your Pitch to the World – Developing Your Story and Online Presence.
• Starting Conversations – Writing Cold Emails, Direct Mail, and LinkedIn Outreach.
• Building Influence – Getting PR Coverage, Booking Podcasts, and More.
• Conversations Into Cash – Creating Proposals and Following Up to Close Deals.

Exclusive Bonuses

• Content Marketing Strategy Guide – Learn how to create content that builds links, boosts visibility, and gets shared on social media.
• Win With Words – A deep dive into one of Jon’s most successful cold email templates.
• Facebook Group Blueprint – Learn how Jon grew the Charm Offensive Facebook group organically.
• Daring Sales & Marketing Swipe File – Get access to Jon’s personal swipe file for viral, guerrilla, and content marketing campaigns.

✨ Take Your Business to the Next Level

With the Always Be Winning course, you’ll gain the skills and confidence to consistently generate leads, win clients, and close deals. Learn how to master the art of cold pitching and leverage your influence online. Don’t let opportunities slip by—unlock the full potential of your sales strategy today and become the go-to expert in your field.