Who Is This For?

If you’re struggling with unpredictable ad performance and account growth, **Failing to Scaling 2018** is a must-take course for you! Even if you’ve taken the **Scaling** course before, you’ll find immense value in the updated content and additional strategies specifically focused on turning underperforming accounts around.

Training Overview

This course is similar to the **spring 2018 Scaling course**, but it has been revamped with the latest content, better techniques, and a stronger focus on turning struggling accounts into successful, profit-generating assets. The training consists of two 90-minute webinar lessons, each including a presentation and 30 minutes of live Q&A. If you’re unable to attend the live sessions, replays will be made available to ensure you don’t miss out on any of the valuable information.

Lesson Details:

• ✅ **Lesson 1:** Sustainable Growth Fundamentals – Tuesday, July 24 at 3pm EDT
• Set up accounts for scale, manage performance declines, and turn short-term wins into long-term ROI.
• ✅ **Lesson 2:** Advanced Techniques from the Pros – Thursday, July 26 at 3pm EDT
• Deep dive into scaling tactics with a focus on sustainability and horizontal scaling.

Topics Covered

This course covers a wide range of topics to ensure you can optimize and scale your ad accounts effectively:

• ✅ Horizontal vs. vertical scaling
• ✅ Account structure and naming conventions
• ✅ Demystifying the learning phase
• ✅ Audience overlap strategies
• ✅ Social proofing techniques
• ✅ Bidding and budgeting methods
• ✅ Pixel optimization strategies
• ✅ DPA Windows and cross-selling
• ✅ Quality checking your Product Catalog
• ✅ Immediate steps to take when accounts begin to decline
• ✅ Restructuring an account based on past performance
• ✅ Stabilizing your account and saving money

What You’ll Learn

After completing this course, you’ll have a deep and thorough understanding of the most advanced strategies for scaling Facebook and Instagram accounts for long-term success. You’ll learn the following:

• ✅ How to assess when your account is ready to scale
• ✅ Step-by-step guidance on how to scale the right way
• ✅ Techniques to turn around poorly performing accounts
• ✅ How to intentionally plan your ad builds for consistent growth
• ✅ Setting clear expectations for results and understanding the pros/cons of different scaling methods

‍ About Andrew Foxwell

Andrew Foxwell is a digital marketing expert and co-founder of **Foxwell Digital**, where he has worked with over 250 businesses, non-profits, and organizations to launch and optimize more than $10 million in Facebook and Instagram advertising campaigns. His past clients include major names like **Square, Eventbrite, Fitbit, KIND Snacks**, and many more. Andrew is a frequent contributor to **Jon Loomer’s Pubcast**, co-host of the **Ecommerce Influence podcast**, and has been featured in top publications like the **New York Times** and **TechCrunch**.

Final Thoughts on Failing to Scaling 2018

**Failing to Scaling 2018** offers invaluable strategies for anyone looking to recover and scale their Facebook and Instagram ad accounts successfully. Whether you are a beginner or an experienced marketer, this course provides expert insights and actionable techniques that you can apply right away. Don’t miss out on the opportunity to learn from industry leaders and take your online business to the next level!

Ready to Scale Your Ads and Achieve Sustainable Growth?

Enroll in **Failing to Scaling 2018** today and start implementing advanced strategies for account recovery and growth. With expert-led lessons and proven techniques, you’ll be able to stabilize your accounts, scale effectively, and achieve long-term success with Facebook and Instagram ads.

**Start Today and Achieve Success with Failing to Scaling!**