📣 Jonathan Dane – Facebook Ads Mastery

Master Facebook & Instagram Ads with clear, actionable strategies—no fluff, only the must-know tactics that drive real ROI! 👇

Unlock the full potential of paid social advertising with Facebook Ads Mastery. Jonathan Dane, a PPC expert who generated over $5 million in revenue and worked with 500+ clients including Airbnb and Stanford, distills his years of high-stakes ad experience into a focused, step-by-step program. From novice basics to advanced funnels, you’ll learn how to plan, launch, and optimize campaigns that consistently outperform expectations—backed by quizzes, expert interviews, and a dedicated Slack community for year-long support. Let’s dive into what makes this course your ultimate ad mastery toolkit. 🚀

🔑 Why Facebook Ads Mastery?

• Proven Expertise: Learn from Jonathan’s real-world success generating millions in ad revenue across industries. 💰
• Actionable Frameworks: Bite-sized lessons paired with worksheets and video demos ensure you implement every tactic immediately. 📋
• Hands-On Support: Get answers in real time via a private Slack channel—no more guessing or stalled campaigns. 💬
• Focus on ROI: Every module targets measurable results—lower CPMs, higher CTRs, and sustainable ROAS improvements. 📈

📚 Course Curriculum Overview

Structured into four progressive phases, each filled with video tutorials, live expert interviews, and practical quizzes:

1. Foundations & Setup

• Understand the evolution of Facebook advertising and why it outpaces alternatives like Google Ads. 🎓
• Deep dive into Business Manager: structure accounts, set permissions, and install tracking pixels flawlessly. 🔧
• Explore Instagram’s role in the ad ecosystem and how to leverage Stories, Reels, and feed placements. 📲
• Quiz: Test your setup proficiency before moving to campaign creation. ✅

2. Audience & Hook Mastery

• Master “Audience Hooks”: craft messaging that resonates with cold, warm, and hot segments. 🎯
• Build and layer custom, lookalike, and saved audiences with precision—no wasted ad spend. 🔍
• Leverage Graph Search and Audience Insights to uncover hidden targeting opportunities. 📊
• Worksheet: Map your customer avatar and test five “hook” headlines. ✍️

3. Creative & Offer Thermometer

• Explore five ad types—from static images to dynamic video—and when to use each for maximum engagement. 🎨
• Implement the “Offer Thermometer” framework to align ad creative with buyer readiness. 🌡️
• Test “Dark Posts” vs. organic boosts with split-test protocols for data-driven creative decisions. 💥
• Expert Interview: Hear Jonathan’s top tips for creating scroll-stopping visuals. 🎥

4. Campaign Optimization & Scale

• Set up conversion tracking for web, app, and offline events—gain granular ROI insights. 📈
• Implement weekly and monthly optimization routines: budget shifts, audience expansion, and bid tweaks. 🔄
• Understand attribution windows and their impact on reported performance. ⏱️
• Scaling Strategies: when to add ad sets, increase budgets, or duplicate winning campaigns. 📊

5. Advanced Funnels & Retargeting

• Build multi-step retargeting funnels that warm leads with video, lead magnets, and social proof. 🔄
• Integrate Messenger bots to qualify, nurture, and convert prospects seamlessly. 🤖
• Leverage ancillary audiences—site visitors, video viewers, and lookalikes of retargeted segments. 🌐
• Bonus Module: “Turbo Traction Video” for 3× faster funnel velocity. 🚀

🎯 Key Benefits & Support

• Year-Long Slack Channel Access: Direct access to Jonathan and community experts for ongoing troubleshooting. 🗣️
• Interactive Quizzes & Worksheets: Reinforce learning and apply concepts to your campaigns in real time. ✅
• Expert Interviews: Deep dives with industry leaders covering ad psychology, copywriting, and visual design. 🎤
• High ROI Focus: Templates and checklists calibrated to deliver returns that exceed course investment. 💎

👥 Who Should Enroll?

• Beginners needing a rock-solid foundation in paid social advertising. 🛠️
• Experienced marketers aiming to refine and scale Facebook & Instagram funnels. 📈
• E-commerce store owners craving higher ROAS and sustainable growth. 🛍️
• Agencies and consultants offering ad services seeking proven frameworks. 🏢
• Entrepreneurs and coaches ready to turn prospects into high-value clients. 💼

🚀 Ready to Master Paid Social?

Don’t let incomplete knowledge or guesswork hold back your campaigns. Join Facebook Ads Mastery today and gain unlimited confidence in planning, launching, and optimizing ads that deliver consistent, scalable results. Your next breakthrough campaign is just a click away! ✨

👉 Enroll now in Facebook Ads Mastery and crush your advertising goals!