Jonathan Dane – Facebook Ads Mastery

Master Facebook & Instagram Ads with Simple, Effective Strategies

Jonathan Dane’s *Facebook Ads Mastery* course is a comprehensive guide to mastering Facebook and Instagram advertising. Instead of overwhelming you with unnecessary information, this course focuses on exactly what you need to know to get results with paid ads. Whether you’re a beginner or looking to refine your skills, this course provides clear, actionable steps to help you drive real results. With year-long access to a custom Slack channel, quizzes, expert interviews, and bonus materials, you’ll have everything you need to succeed in Facebook and Instagram advertising.

Course Highlights:

• Step-by-step learning: Master the fundamentals of Facebook and Instagram ads, then progress to advanced strategies.
• Expert insights: Access interviews, quizzes, and worksheets designed to enhance your understanding and skills.
• Comprehensive support: Get full-year access to a custom Slack channel for personalized help and advice.
• High ROI: The course is designed to provide returns far greater than the investment, making it a worthwhile experience.

Your Instructor:

Jonathan Dane is a PPC (pay-per-click) expert and conversion rate strategist. As an international speaker and founder of two successful agencies, Jonathan has generated over $5 million in annual revenue within just two years. With experience working with over 500 clients, including high-profile companies like Airbnb and Stanford, Jonathan simplifies complex concepts, breaking down Facebook and Instagram ads into bite-sized, actionable strategies that you can implement immediately.

Class Curriculum:

Facebook Ads Basics

• What is Facebook Advertising?
• The History of Facebook Advertising
• How Do Facebook Ads Work? + VIDEO (3:07)
• Facebook vs AdWords – Who Wins? + VIDEO (5:17)
• Where Instagram Fits In
• Endless Targeting Possibilities + VIDEO (5:15)
• New & Different Networks
• Audiences Are Your New Hooks
• Navigating Facebook Business Manager + VIDEO (6:05)
• Structure of Facebook Ads + VIDEO (6:12)
• The Unknown Facebook Secrets + VIDEO (9:41)

The Most Powerful Audiences

• Understanding Audiences
• Exhausting & Order of Audiences + VIDEO (8:05)
• Cold & Hot Audiences + VIDEO (7:31)
• The Offer Thermometer + VIDEO (6:27)

The Ad Blueprint

• New Ad Types
• Ad Variety
• Building War Chests
• Unknown Dark Posts? + VIDEO (3:56)
• Iterations vs Redesigns
• Stronger Research
• Full Funnel Analysis + VIDEO (2:23)
• Graph Search + VIDEO (2:00)
• Audience Insights + VIDEO (2:28)
• Why Am I Seeing This?
• Competitor Comparisons?

Setting Things Up For Success

• Tracking Everything + VIDEO (5:11)
• Types of Campaigns + VIDEO (2:49)
• Campaign Setup
• Ad Set Setup + VIDEO (4:24)
• Full Funnel Importance + VIDEO (5:30)
• Unknown Targeting Combinations
• Bidding & Budgets
• 1 Ad Set = 1 Audience
• Power Editor + VIDEO (2:40)

Optimization Work

• Weekly Routines + VIDEO (5:07)
• Monthly Routines
• Attribution Knowledge + VIDEO (2:58)

Instagram Ads

• Silo vs Combo
• The Mobile Only Focus
• Influencer Marketing + VIDEO (3:16)

Scaling & Growth

• Colder Audiences
• The Patience Focus
• Ancillary Audiences + VIDEO (3:44)

The Most Important Things To Remember

• North Star Metrics
• Layers Are The Enemy
• CRO Vitality
• Achieving Turbo Traction + VIDEO (4:47)

Get Started with Facebook Ads Mastery Today!

Join Jonathan Dane’s *Facebook Ads Mastery* and learn how to craft winning ads on Facebook and Instagram. With detailed modules, expert insights, and hands-on support, you’ll be ready to take your advertising skills to the next level and see real results.