Jose Caballer – CORE Discovery

**CORE Discovery** by Jose Caballer is a powerful program designed to help businesses define, align, and design with confidence. Through this course, you will learn how to run effective discovery sessions with clients, ensuring that everyone is on the same page from the very first meeting. CORE Discovery provides a simple yet highly effective approach to understanding, prioritizing, and focusing on a clear vision and actionable plan for your business and your clients.

Why Choose CORE Discovery?

CORE Discovery is more than just a design process—it’s about connecting with your clients on a deeper level to truly understand their needs, goals, and vision. Through collaborative exercises, you’ll work with clients to create custom solutions that align with their brand’s true identity. This program helps you define what makes a brand unique, go beyond just the logo, and turn strategy sessions into a valuable service that you can charge for.

What You Get

The **CORE Discovery** program includes a comprehensive toolkit to help you take your client sessions to the next level. It focuses on providing a clear vision and roadmap for your clients’ businesses, ensuring that both parties are aligned throughout the process. Here’s a breakdown of what you’ll learn and receive:

Discovery Work Sessions

• **Ask questions that lead to solutions**: Learn how to understand your client’s needs, define their customer profiles, and establish a creative brief that sets the direction for the entire project.
• **Identify brand attributes**: Gain insights into your client’s brand essence and begin the process of defining what makes them unique in their market.

Strategy Facilitation

• **From “order-taker” to strategic leader**: Learn how to transition from being a passive service provider to an active collaborator, guiding clients to their ideal vision with confidence.
• **Land on the client’s vision**: Take the lead in these strategy sessions, helping clients exceed their goals while clearly providing a plan of action that serves as the foundation for everything to come.

Build & Define Brands

• ✨ **Find the X-factor**: Identify what sets your clients’ brands apart and help them articulate their unique selling proposition (USP), so their brand doesn’t just blend in.
• **Create unique and exciting designs**: Use the insights gained during the discovery session to develop creative concepts that perfectly align with the client’s brand and vision.

Charge for Discovery

• **Turn strategy sessions into a service**: Discover how to monetize your discovery sessions by charging for these invaluable meetings that lay the groundwork for the entire design process.
• **The most valuable asset**: Learn how discovery sessions can become your business’s most important asset—setting the stage for long-term client relationships and future business growth.

CORE Discovery – A New Way to Work With Clients

The **CORE Discovery** approach not only helps you better understand your clients but also equips you with a clear, strategic framework to execute on their vision. By aligning both parties early on, you reduce the risk of miscommunications or delays during the design process, making your workflow more efficient and effective.

As you implement the CORE Discovery method, you’ll quickly see that it provides more value to your clients. It’s not just about designing something that looks good—it’s about designing something that moves the needle for your client’s business. By asking the right questions and delving deeper into their goals, you create designs that drive real results.

This method is perfect for agencies, freelancers, or designers looking to streamline their process and enhance the quality of their client relationships. By focusing on discovery, you will gain a deeper understanding of your clients’ needs, allowing you to offer strategic advice that goes beyond aesthetics.

One of the key benefits of **CORE Discovery** is its focus on **client collaboration**. This approach ensures that you and your client are always on the same page, allowing for quicker decision-making and more effective outcomes. Your clients will appreciate the clarity and direction that your process brings, and this will position you as a trusted strategic partner rather than just a service provider.

In the fast-paced world of business, it’s important to stand out, and **CORE Discovery** helps you do just that. By offering a structured, valuable service upfront, you not only build stronger client relationships but also position yourself for greater success in your design and branding projects. Don’t just be a designer—be a business partner who drives results.