Josh Earl – Email Copywriting Workshop

The **Email Copywriting Workshop** by Josh Earl is the ultimate guide to mastering the art of email marketing. Whether you’re a seasoned copywriter or a beginner, this workshop is designed to help you craft compelling emails that grab attention and drive conversions. With in-depth lessons and real-world examples, Josh walks you through the key elements of effective email copywriting. From understanding the basic structure to using storytelling techniques, this workshop will help you create high-impact emails that resonate with your audience.

What You’ll Learn in the Email Copywriting Workshop

The **Email Copywriting Workshop** is structured to provide you with actionable insights and practical strategies for creating high-performing emails. Below are the key takeaways from this comprehensive course:

Understanding Email “Beats” and the SLP Formula

• **Master the SLP Formula**: Learn the structure of email “beats” using the SLP (Structure, Logic, and Persuasion) formula, ensuring your emails remain effective, persuasive, and engaging.
• **Critiques of Real-World Examples**: Study various email beats and learn from the critiques, including practical applications for industries like real estate, internet marketing, and more.

How to Find and Tell Compelling Stories

• **Find the Best Stories**: Discover how to find and craft engaging stories that captivate your audience and help you connect on a deeper level.
• **Storytelling Tips**: Learn the art of storytelling with Josh’s top tips, including understanding your audience and asking the right questions to dig deeper for stories.
• **Real-World Critiques**: See how storytelling plays a vital role in email copywriting by reviewing email and blog post critiques across different industries, such as fitness, internet marketing, and architecture.

Writing Emails that Drive Results

• **Effective Email Structure**: Understand how the right structure can make or break your emails, and learn how to create emails that hold your reader’s attention from start to finish.
• **Email Critiques**: Learn from a variety of critique sessions, where Josh breaks down successful email campaigns and identifies what works and why.

Class Curriculum

The **Email Copywriting Workshop** includes a well-structured curriculum that guides you step by step through the core principles of email marketing. Each module offers insightful strategies, practical tips, and real-world critiques to help you hone your skills.

Module 1 – Email “Beats” and the SLP Formula

• **In-depth Lesson**: Understand how to structure your emails using the **SLP formula** and write emails that get results.
• **Critiques of Real-World Emails**: Review examples from various industries, including real estate and internet marketing, to learn what works and how to apply the principles to your emails.

Module 2 – Story

• **Storytelling Techniques**: Learn how to find and tell engaging stories that will resonate with your audience and drive action.
• **Storytelling Resources**: Gain access to helpful storytelling resources to elevate your writing and craft compelling narratives in your emails.
• **Critiques and Real-World Applications**: See how storytelling principles are applied across various niches such as fitness, architecture, and more.

✨ Why You Need This Workshop

The **Email Copywriting Workshop** is designed to help you become a master at writing persuasive, engaging emails that drive results. Whether you are a business owner, marketer, or copywriter, this workshop will teach you how to use storytelling and proper structure to engage your audience and convert leads into clients.

The course is full of practical examples and real-world applications that show you how to apply the lessons to your own email marketing efforts. Each module builds on the previous one, offering actionable advice and critiques that will improve your email writing skills with every lesson.

One of the key aspects of this workshop is learning the **SLP formula** for structuring your emails. With this proven formula, you will be able to write emails that are not only effective but also impactful, ensuring that your message resonates with your target audience every time.

Additionally, the storytelling lessons will teach you how to engage readers emotionally. Whether it’s for a product launch, email marketing campaign, or regular communication, learning how to tell stories in your emails will make your writing stand out and drive conversions.

The **Email Copywriting Workshop** is perfect for anyone looking to up their email marketing game. It will help you write more compelling, high-converting emails that turn casual readers into loyal customers, helping you increase your sales and grow your business.