Justin Wilcox – The FOCUS Framework

Finding Product-Market Fit can feel overwhelming, but with the FOCUS Framework developed by Justin Wilcox, the process becomes clear and actionable. This framework is designed to help entrepreneurs and business owners systematically navigate the process of validating their product, understanding their market, and refining their business approach to find long-term success. The FOCUS Framework will provide you with the exact steps to take, from identifying early adopters to scaling your business, helping you find Product-Market Fit with clarity and confidence.

With each step guided by a structured video tutorial, the FOCUS Framework includes practical exercises and valuable resources to ensure you move from concept to validation efficiently. This process will not only guide you in finding the perfect market fit but also help you test and refine your offer, maximizing your chances of success. Whether you’re just starting or looking to refine an existing product, the FOCUS Framework is your key to aligning your business with market demand.

Table of Contents

The FOCUS Framework consists of several workbooks, each focusing on different stages of the Product-Market Fit process. Every workbook is designed to walk you through practical, hands-on exercises with step-by-step video guidance.

‍ ‍ Workbook 1: Finding Early Adopters

• Declaring Victory
• Idea Generation
• Customer Storming and Role-izing
• Who are your Early Adopters?
• SCALE your Segments
• 50 ways to talk to 5 People
• Interview Channel Costing
• How to Ask for Interviews
• What to Ask
• Interviewing Like a Pro
• ✅ 5 Interview Checkpoints
• You’ve Found your Early Adopters When…

Workbook 2: Offer Testing

• ❓ What is Offer Testing?
• Interview Analysis
• Problem Synthesis
• Solution Ideation
• Offer Design
• Path to Victory
• Offer Experiment Design
• Success Metric Stoplight
• ⚠️ Failure Protocol
• ✅ You’ve Validated your Offer When…

Workbook 3: Currency Testing

• ❓ What is Currency Testing?
• Currency Ladder
• Currency Calculator
• Currency Experiment Design
• Increasing your Conversion Rate with A/B Testing
• Increasing your Conversion Rate with Solution Tests
• How to Pre-Sell Anything
• Science of Pricing
• How to Test your Price
• ✅ You’ve Validated your Currency When…

Workbook 4: Utility Testing

• ⚙️ Utility Testing vs MVP
• ️ What Features Should you Utility Test?
• How to Build a Utility Test
• Utility Testing Metrics
• Utility Testing Design
• Increasing Customer Lifetime Value
• Increasing your Viral Coefficient
• ✅ You’ve Validated your Utility When…

Workbook 5: Scaling

• Scaling to Victory
• ‍ Building your Dev Team
• Scaling your Solution
• Scaling your Channels
• Scaling your Segments
• ✅ You’re Finished Scaling When…

Achieve Product-Market Fit with Confidence

The FOCUS Framework provides you with a proven, step-by-step approach to finding and scaling Product-Market Fit. With each workbook focusing on critical aspects of your business, from finding your early adopters to scaling your business, you’ll be able to move forward with clarity and precision. Whether you’re launching a new business, refining an existing one, or optimizing your product-market strategy, the FOCUS Framework gives you the tools to succeed.

This comprehensive training is designed for entrepreneurs and business owners who are serious about ensuring their products meet market demand. The framework not only helps you validate your product but also provides insights on how to maximize the value you deliver to your customers, increasing both retention and conversion rates.

You’ll benefit from actionable insights that can be applied immediately, allowing you to test and refine your offerings without the guesswork. Each workbook comes with a clear, concise structure that keeps you focused on achieving measurable outcomes at every stage of the process.

Furthermore, by following the structured process in the FOCUS Framework, you will be able to scale your business effectively, ensuring sustainable growth and profitability. From refining your offer to expanding your market reach, you will have the knowledge and tools to scale your business to new heights.

Enroll today and take the first step toward achieving Product-Market Fit. With the FOCUS Framework, you’ll have a proven methodology that works for any business, any offer, and any stage of development. Don’t miss out on the opportunity to gain clarity and confidence in your business journey—start scaling your business with the FOCUS Framework today!