️ Kelsey Formost – Copy Class ️

Master the Art of Copywriting and Boost Your Business with Persuasive Content

Welcome to **Copy Class: Copywriting 101**, a comprehensive course that will take you from a novice writer to a professional copywriter. This program is designed to teach you how to craft compelling and persuasive content that speaks directly to your ideal customer, builds trust, and drives sales. Whether you’re creating website copy, writing email campaigns, or developing your brand’s voice, Kelsey Formost will guide you every step of the way with clear, actionable strategies and insider tips. Ready to master the art of copywriting and transform your business? Let’s get started!

What You’ll Get:

Kelsey Formost’s **Copy Class: Copywriting 101** is a hands-on, step-by-step program that covers all the fundamentals of successful copywriting. You’ll learn exactly how to write copy that grabs attention, connects with your audience, and converts readers into paying customers. From crafting your unique brand voice to writing emails and website copy that sells, this course equips you with the skills to create impactful and persuasive content that delivers results. Plus, Kelsey’s bonus materials, including templates and worksheets, ensure you have all the resources you need to succeed.

Module 1: “COPYWRITING 101”

In this module, you’ll get a solid understanding of the core principles of copywriting. Kelsey explains the difference between regular writing and persuasive copywriting, as well as the philosophy behind why copywriting works. You’ll learn how to write from your ideal customer’s perspective and discover the one goal every piece of copy should aim for—driving action.

• Understanding the difference between writing and copywriting.
• The philosophy behind why copywriting works and how to harness its power.
• How to write from the mindset of your ideal customer.
• The ultimate goal of all copywriting: driving action and conversions.
• How to gain and keep your readers’ trust through compelling copy.

Module 2: Discover Your Ideal Audience & Your Unique Voice

Module 2 focuses on defining your ideal audience and discovering your unique voice as a copywriter. You’ll learn how to deeply understand the needs and desires of your target audience, and how to develop a brand voice that resonates with them. Plus, Kelsey shares her favorite Writer’s Block Busters to help you overcome any obstacles along the way!

• How to define exactly who you’re writing for and target them effectively.
• Developing and using your unique brand voice to connect with your audience.
• Overcoming Writer’s Block with simple, actionable techniques.

Module 3: How to Write a Website That Sells!

Module 3 dives into the mechanics of writing website copy that converts visitors into customers. Kelsey breaks down the process step-by-step, teaching you how to write persuasive headlines, body copy, and calls to action. She also shares design tips to ensure your website is user-friendly and easy to navigate, making it a pleasure to read.

• How to write headlines and sub-headlines that grab attention and convert.
• Creating a unique value proposition that stands out.
• The importance of site and page goals and how to set them.
• How to write body copy that doesn’t overwhelm but drives action.
• Design tips to make your site visually appealing and easy to read.

Module 4: Writing Emails That Connect & Convert!

Module 4 emphasizes the importance of email marketing. Kelsey teaches you how to craft email copy that connects with your audience, keeps them engaged, and encourages them to take action. Learn how to create irresistible opt-ins, write engaging subject lines, and design drip campaigns that nurture your leads into loyal customers.

• Why email should be your business’ #1 priority for conversions.
• Creating the perfect opt-in to excite your audience and grow your list.
• The 3 essential types of emails every business needs.
• How to write subject lines that get opened and clicked.
• My “High Five” method for writing drip campaigns that convert.

Bonus Resources & Downloads

In addition to the core modules, you’ll receive exclusive bonuses that will accelerate your copywriting skills:

• Ideal Customer Avatar Worksheet-meets-mini-course.
• A fully-written email welcome sequence template-meets-mini-course.
• Proven website headline generator to help you write impactful headlines.
• And other essential bonuses that will improve your copywriting process.

Why Take Copy Class: Copywriting 101?

If you’re serious about becoming a professional copywriter and want to learn how to write persuasive content that converts, **Copy Class: Copywriting 101** is the perfect course for you. Kelsey Formost has distilled her years of experience into this easy-to-follow, action-packed program, ensuring you learn everything from the fundamentals to advanced techniques. With clear modules, practical exercises, and bonus resources, you’ll be ready to craft copy that drives results for your business or clients in no time!

Start Writing High-Converting Copy Today with Copy Class: Copywriting 101!

Enroll in **Copy Class: Copywriting 101** now and begin mastering the art of persuasive copywriting. Learn from one of the industry’s best and gain the skills you need to drive engagement and sales through your writing. Don’t miss out on this opportunity to boost your business and career!