✍️ Kim Kraus Schwalm – Copywriting Velocity ✍️

Master the Art of Writing Copy That Sells

Unlock the secrets of high-performing copy with *Copywriting Velocity*, a comprehensive training program by Kim Kraus Schwalm. Perfect for both seasoned marketers and budding copywriters, this program offers step-by-step guidance on crafting persuasive copy, from writing compelling headlines to creating irresistible offers. Kim shares her approach to writing successful control promotions, with contributions from industry experts like Carline Anglade-Cole and “Big Jason” Henderson. This course is designed to help you master the techniques that drive sales, engagement, and conversions.

What You Get:

Copywriting Velocity Copy Intensive

In this intensive program, Kim Kraus Schwalm presents her proven methods for writing high-converting copy. Learn everything from conducting research, developing the big idea, and structuring persuasive copy that drives sales. With insights from industry heavyweights, you’ll gain practical tips on how to write copy that resonates with your audience and delivers results.

️ Module #1: The Art and Science of Writing Headlines

• Discover nine types of killer headlines, with real promo examples for each type.
• Explore “Which headline won?” real-life tests to see the impact of different headlines on conversions.
• Learn the secrets of using a unique mechanism successfully in your headline.
• Understand how to choose the right headline for your product and market.
• Get eye-opening critiques of headlines to help strengthen your own copy.
• And much more!

✍️ Module #2: Secrets to Writing Leads

• Learn about the six most powerful types of leads, with examples and analysis of what makes them effective.
• Discover five easy opening sentences that grab attention and keep readers engaged.
• Understand the three essential things your lead must do to double your chances of making a sale.
• Learn how to choose the best type of lead for your product and market.
• And much more!

Module #3: The Truth About Fascinations

• Master 27 fascination formulas that make writing your bullet points effortless (with examples for each formula).
• Understand why writing multiple fascinations is essential for effective selling.
• Discover 10 rules for writing fascinations that create insatiable curiosity in your audience.
• Learn how to adapt fascinations into headlines, email subject lines, or main hooks to maximize impact.
• Apply fascination-writing exercises and critiques to enhance your copywriting skills.
• And much more!

Module #4: Powerful Offers and Closes

• Learn about the four primary types of offers and the do’s and don’ts of each.
• Understand how to structure an offer that maximizes your royalties and gives you the best shot at a control.
• Get tips for creating compelling guarantees that build trust and increase conversions.
• Analyze the most effective closing techniques, including a breakdown of one of Kim’s top-performing controls.
• Discover the most essential elements of a killer close and how to create upsells, cross-sells, and down-sells that work.
• And much more!

Module #5: Evolution of a Control

• Get an in-depth look at the process behind creating a successful anti-aging VSL control, from start to finish.
• Learn how to gain an edge by requesting essential materials and conducting thorough research.
• Understand how to analyze existing controls and identify their strengths and weaknesses to improve your own work.
• Explore the research articles that sparked the big idea and helped Kim develop a winning control.
• Get an inside look at the communication with clients and how to move the approval process along quickly.
• And much more!

Bonus: Interview with Lee Euler

In this bonus interview, Lee Euler, the founder of Green Valley Natural Solutions and Cancer Defeated, shares invaluable insights on copywriting and tips for success. Learn how Lee developed unbeatable controls, his strategies for overcoming writer’s block, and how to increase customer lifetime value. With practical advice for freelance copywriters, this interview is a must-watch for anyone looking to break into the supplement and information publishing industries.

Why Choose *Copywriting Velocity*?

*Copywriting Velocity* is more than just a course—it’s an in-depth training program that helps you become a master copywriter. With Kim Kraus Schwalm’s proven techniques, you’ll learn how to write copy that sells, capture your audience’s attention, and close more sales. Whether you’re just starting out or an experienced writer looking to refine your skills, this course will elevate your copywriting game and help you achieve success in the competitive world of marketing.

Start Your Copywriting Journey Today!

Are you ready to take your copywriting skills to the next level? With *Copywriting Velocity*, you’ll learn the strategies and techniques that top copywriters use to create copy that converts. Don’t miss out on the opportunity to learn from Kim Kraus Schwalm and other industry experts. Enroll today and start writing copy that sells!