Laura Belgray – Story Hero
Original price was: $249.00.$33.00Current price is: $33.00.
Laura Belgray – Story Hero
From the maker of Inbox Hero, it’s…
The Email Storytelling Superclass!
Learn to tell stories that get your emails devoured…
And your offers snapped up!
Quick Story
(It’s about YOU):
You hit “send” on a new email to your list. Your subscriber sees it hit their inbox. They open it right away, knowing there’ll be a great story inside. You’re their favorite email sender. They’re in the middle of a group Zoom meeting. They *should* save your email for later, but the story is just too good. They read it furtively while glancing occasionally at the laptop cam and nodding to look engaged. They accidentally snort-laugh at a funny joke you made, and pretend to the meeting that their cat just did something hilarious.
There’s an offer at the end of the email. The story was so good, they can’t help clicking that link. They’re with you. They’re feeling you. They want your thing. They hit “buy” and check out—while giving a well-faked thumbs-up to someone’s BS on the Zoom call about “shifting the paradigm.” While they give their attention back to the meeting, their payment hits your Stripe account. And not just theirs. All day long, as your subscribers open and devour your email content, the payments roll in.
You just got paid, over and over, for telling a compelling story. That’s what great email stories do. They get you paid.
Even when your story’s not tied to an offer, you’re getting paid in other ways. Here’s why. When you know how to tell them well (especially in emails), your stories:
- ✓ Make people remember you and your brand.
- ✓ Make your information and key message stick in their minds.
- ✓ Keep you top of mind and a go-to resource.
- ✓ Build the know, like, and trust factor that makes people buy, if not right away, then down the road when they’re ready.
That’s shorthand for: great stories make people obsessed with you. They make you a star. Potentially, a rich one.
You in?
📺 What You’ll Learn in this 2-Hour Video Training
- 1 The Art of The Start: How to jump into a story so we’re gripped from the get-go.
- 2 The seamless segue: How to get from your story to the sell without feeling like you’re awkwardly jamming them together.
- 3 Concrete details: the magic element that turns words into pictures. But how much to pack in and what to leave out? We’ll cover that, too.
- 4 Rhythm changes. (See what I did there?) Master the flow of your writing.
- 5 “How do I use dialogue and spoken lines?” ME: I’ve got you. Learn to use conversation to make your stories come alive.
- 6 Humor, or which words add the yuk yuks and make your audience laugh.
- 7 Length. How long is too long? Get the rules for writing the perfect email story.
- 8 The difference between a “who cares” anecdote and a real story that gets people to take action.
- 9 How to make a story “email appropriate” and perfect for your email list subscribers.
- 10 Who the story should be about when it’s in an email. You, the writer? The reader? Your purebred cockapoo, Roger?
🎁 What You’ll Get with Story Hero
Video, text, audio, puppet show… Consume it the way you learn best!
- ★ The 2-hour recorded video training, including a Q&A portion at the end for all your questions.
- ★ All 112 presentation slides, containing links to the full versions of all the example emails for easy reference.
- ★ The full presentation transcript, perfect for reading on the go.
- ★ The audio-only version so you can listen to it on the go, making learning flexible.
- ★ Future bonus resources. If I beef it up (along with the price), you get the upgraded version!
*Puppet show not actually offered. But you are free to reenact the entire thing with tube socks on your hands.
Be a Story Hero!
Write stories that get people to say, “If you sold stale toast, I’d buy it.” (People really say that.)
Super-snoozy emails begone!
💬 What Our Story Heroes Are Saying
“I learnt all the tricks for pulling rabbits out of the storytelling hat with Laura’s Belgray’s Story Hero course. It gave me confidence in moving forward with my own writing and now I can also help my clients with theirs – woop!”
– Jillian Pocock, Virtual Assistant at The Resourceful Badger
“People are signing up for my highest-tier coaching—all because of the stories in my emails! Story Hero is an incredible product and the lessons were immediately applicable. What makes it so special is that it helps you bring the real you to the table; it helps you–the real you– connect with your audience. Its practical tips get so many replies to my emails now and people are asking to sign up for my highest-tier coaching package, right after I raised the price—all because they’re loving the stories I tell in my emails!”
– Olu Burrell, Coach, Consultant, Copywriter
“Everything Laura teaches and creates gets me writing better with ideas that inspire my best work—whether it’s copy for my site, course sales pages, or an article for Business Insider. When I need inspiration to write, I go through anything I have from Laura (seriously!). She is a copy GENIUS!”
– Marietta Gentles Crawford, Writer and Personal Brand Strategist
“My open rates jumped by 10%! Ever since I took this training and implemented the changes, my open rates and click-through rates have gone up by a whole 10%! 23% to around 33-35% and I am getting more replies from my subscribers. Everything Laura shares is magic!”
– Deepshikha Sairam, Biz Mentor + Lead Gen Expert
“I pretty much buy whatever Laura sells, so as soon as Story Hero became available I scooped it up. And Story Hero does not disappoint. As an email copywriter I know the importance of story in your copy. Laura’s story training has given me a new arsenal of story tips that I’ve already started to implement. Thank you for Laura for teaching me how to have a career crafting fun stories that help people sell their stuff.”
– Brenna McGowan, Email Copywriter
“I’ve taken all the courses. This training stands out! I’ve taken countless email marketing courses, I’m a member of several copywriting masterminds, and I’ve even taken storytelling and fiction writing workshops. This training stands out among all of those and I learned so much that I can instantly apply to my business!”
– Michael Campos, e-Commerce Email Copywriter
“I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills. I’m a writer by trade, so I write all day every day… and I couldn’t wait to get my teeth into Laura’s Story Hero. It was epic. Laura’s background in TV writing is a stand-out skill, and one I’ve not seen in other writing teachers. I applied a bunch of stuff right away… I launched a new service around a week after taking the training… Then I sold a £1,000 a month coaching programme with a little help from my newly minted storytelling skills. Thanks so much Laura. I do love a training course that’s fun AND profitable!”
– Vicky Fraser, Publisher and Author
“Every time I buy one of Laura’s courses, I make more money. Laura Belgray is one of the best email writers on the planet. Her emails are addicting. As an email copywriter myself, I was dying to learn exactly how she makes her stories so damn addicting. The fact is: in marketing, stories turn into sales. I’ve seen this firsthand with my own list. StoryHero was a complete no brainer. If you use email in your business, then get StoryHero now.”
– Chris Orzechowski, Email Marketing Expert
“This “non-writer” is feeling like a pro… Story Hero is for any/all my fellow self-proclaimed non-writers who want to fast track their email and/or social media writing. As a health coach I am sooo not a writer, but Laura’s tips on storytelling have me feeling like a pro… and it’s not just in my own head. I’ve gotten more responses than ever after implementing her tips. Plus her advice to write down ALL the details in the draft… and then grab those digital pruning shears and go nuts has made all the difference.”
– Mackenzie Holznecht, Running With Bacon
“From zero replies from my list to suddenly getting three or four an email! I’ve always enjoyed writing but when it comes to doing it for my business I struggled with keeping to my own voice. Laura’s “Story Hero” training got rid of that fear for good! I jumped straight in using some of her techniques for my social posts and my emails and instantly started seeing traction. This isn’t your basic writing lesson. No grammar drills, no “correct” way, just some amazing and informal training with Laura, embracing your own style and using it to your advantage.”
– Tessa Hull, Success Coach
“I’ve watched it twice and each time I come away with a new way to tell a story in my weekly email. StoryHero is really that girl. It’s so much more than learning a quick tip or two to punch up your writing. It’s how Laura’s brain works when she writes copy. I’m on my way to building a community that trusts me and it’s through Laura’s specific advice on how to use storytelling in my emails.”
– Tynisha Thompson, Copywriting Coach and Productivity Strategist
“This training stands out! You might already be a fan of Laura and have signed-up for all her other freebies and offers. You’re probably wondering what else could I learn from Story Hero, that I haven’t learned already? The answer is tons of tips on how to write a story. I’m not talking about the stories you were forced to write in school. I’m talking about turning your stories into connections with your clients. Story Hero will give you newfound confidence in your creative writing!”
– Stacie Lampkin, Health Educator
“This was one of the best (if not the best) writing coachings I’ve ever experienced! Soooo many takeaways and direct techniques to put into my writing till it becomes a habit on its own. It’s great how you showed real emails to reference each technique. Very helpful in bringing the point home.”
– Randi Seiff, Design and Product Development Expert
“It made me more ME. (40-60% open rate!) Thanks to Laura Belgray’s help in the writing and story-telling department, I have a 40-60% open rate on my emails… I especially LOVE Story Hero. It’s genius. It’s funny. It’s practical – and it actually did change my writing style. It made me more ME. It gave me the freedom and skills to write like I talk.”
– Lisa Natoli, Founder of The Healing Cure
“I used some key takeaways when I wrote a follow up email to a film festival I recently submitted to and received awesome feedback almost immediately. Most importantly, I made a personal connection, which I’m learning is the he(art) of Copywriting.”
– Daisy Salvacion-Shields, Creative Director/Founder of Alchemist: Portraits & Productions
“I am fresh out of excuses now for why I can’t write to my list. I took Story Hero with Laura Belgray and it was a game changer. I particularly loved Laura’s tips around how to transition from telling an interesting story about your day to getting back on track, back to business as it were. Those tips around transitioning were worth the program in itself.”
– Katy Prince, Squirm-Free Sales Coach
“So, yeah: you should buy Story Hero. I’ll say this as candidly as possible: I’m good at storytelling… and yet, I found myself pausing to take notes, saying “man, Laura worded that perfectly” and generally walking away feeling energized by all of her ideas.”
– Mike Pacchione, Speaking Coach
“Talking Shrimp products/goodies are like jet fuel in the writing jetpack. You go so much farther, so much faster, every time you use the tools and insights. People write back, people click-thru, people buy your stuff. Jetpack ON!”
– Becky Karush, Writer, Podcaster, Gateles Writing Instructor
“Story Hero is EPIC! I got six replies right away to my email the next morning—and my average before was 1-3. I’d already written the email, but I went back and applied several of the tools from Story Hero, and BOOM! I just have to watch the recording every time I write an email to keep all of these great reminders top-of-mind.”
– Cindy Childress, PhD, The Expert’s Ghostwriter
“The best! This is the best training I took all year.”
– Irina Leoni, Photographer and Personal Branding Expert
“I don’t have knots in my stomach anymore when I start an email. I spent over a decade unlearning any creativity in my writing. Story Hero is helping me do just that. Laura’s step-by-step breakdowns of how to use story in an email from the start to the end helped me understand that it doesn’t always have to be a grand novel to be interesting.”
– Clarissa White
“You gave me the boundaries for what makes a compelling, eye catching story that others want to read. I loved the exercise where I focused on a specific room in my house. It brought back detailed memories that will be perfect for my future messaging. Thank you! Super helpful. And, a big bonus of the workshop? It was fun. I like how you call out the crazy into the middle of the room. Makes me feel normal. :)”
– Rebecca Thorne, Founder of The Art of Expansion
“Story Hero inspired me to charge for a masterclass I previously would’ve offered for free. The sales emails were fun and easy! I had ideas pinging of what stories I could start telling within minutes of the session, having felt bored or repetitive with my stories before. I was so inspired I even pulled up an old dusty Word doc with my “one day I’ll write a book” ideas in it and started tapping away again. Since Story Hero, I also ran a masterclass that I would previously have offered for free – this time I charged for it, sent out sales emails that felt easy and fun (full of stories) – and had the most interest (and sales!) I’ve ever had for this type of offer.”
– Danielle Brooker, Joy Coach
“I LOVED Story Hero. My favorite part was the seamless segue. I’m leaning into telling stories for the sake of telling stories, but nothing beats the sense of smugness that comes from delivering a truly smooth transition — smooth like Segways on an F1 race track (not on Roman cobblestones).”
– Danbee Shin, Website Designer for Health Coaches
“Story Hero cracked me open and the ideas and words started to flow! Laura provides the structure that busts writer’s block. After months of this pandemic, Story Hero made me feel like I had been on vacation to the South of France. I had a new outlook on life, I couldn’t wait to write, and was excited to tell my stories! Laura opens you up, makes you realize it’s doable, and never imposes her style on you. She makes you believe that your own style is the stuff people want to read!!”
– Kelly Shannon
“Each section is simple, immediately actionable, and also universally applicable. Everything was useful, tbh. I appreciated how it was structured so that each section was simple, immediately actionable, and also universally applicable to writing (not just to writing emails). I really wish I’d found out about you earlier on in my entrepreneurial journey – but then again, I also feel like I’m part of the exclusive club now, “in the Talking Shrimp know.””
– Riya
Be a Story Hero!
Learn to write stories that get your emails devoured…and your offers snapped up.
This shizz really works!
📆 Frequently Asked Questions (FAQ)
What if I’ve already got The Copy Cure? Is this different from what’s in there?
You bet. I design all my Talking Shrimp trainings to complement and enhance, never replicate, The Copy Cure. This training focuses specifically on the art of storytelling for email, a crucial skill that stands alone.
What if I’ve already got Inbox Hero? Do I need this, too?
That’s a yes! Story Hero is a spinoff of Inbox Hero. Or, a sequel. It’s a giant closeup on the storytelling part of email writing. And, it brings you a different style of learning. Inbox Hero is all on the page, while Story Hero is a video training (or, if you prefer, audio. Or you can read the transcript along with the slides).
👩💻 Who am I? Meet Laura Belgray
I’m Laura Belgray, an award-winning copywriting expert, founder of Talking Shrimp, co-creator of The Copy Cure, and unapologetic lazy person. I also like to be called “Laura F*cking Belgray.” That’s the fame status you achieve telling great stories: {first name} f*cking {last name}.
I’ve taught email writing to thousands of entrepreneurs and marketers, through live events like Copy Chief Live, Traffic and Conversion, and Unfair Advantage Live, and online conferences like Teachable’s, Marketing Profs’, and lots more.
Before segueing to copywriting in the online entrepreneur world, I spent decades writing promos for big TV clients like Nickelodeon, Nick at Nite, TV Land, HBO, Bravo, and Fandango. A dream job, for sure. But my real dream was always to make a living writing my own stories.
I constantly wished, “Can’t I just write emails?” Recently, when I discovered I essentially *could* do that, I retired from client work and went whole-hog (or whole shrimp?) on emails.
Think you have to have a huge list or charge huge prices to make it? In one affiliate promotion, I made 6 figures from a 6k list. Up against affiliates with lists 100 times the size, I was number one for sales. All because I kept at it and put story into every email. My first launch for Inbox Hero, a true “lazy launch,” brought in just under $200k. For a (then) $299 product. That’s the power of writing great emails with great stories.
You can do that, too! I’m here to show you how.
📚 Course Highlights and Benefits
💪 Why Storytelling is the Ultimate Marketing Superpower
In a world saturated with information, a great story is what cuts through the noise. It’s the most powerful tool you have to connect with your audience on a human level. Storytelling transforms a dry, sales-focused message into an engaging, emotional experience that builds trust and loyalty. Story Hero teaches you how to wield this superpower, turning every email you send into an opportunity to deepen your relationship with your list and, in turn, drive more sales. It’s the key to making your audience feel like they’re a part of your journey, not just another number on your list.
💻 Benefits for Creative and “Non-Writers”
Story Hero is not just for professional copywriters; it’s a game-changer for anyone who struggles with email marketing. If you’ve ever felt like your writing is too “technical” or you can’t find your unique voice, this course is designed for you. It provides a simple, fun framework for creative writing that feels natural and effortless. You’ll learn how to overcome writer’s block and the fear of “not being good enough.” Laura’s informal, humorous style gives you permission to be yourself and inject your personality into every word, which is precisely what makes people fall in love with your brand.
💰 From Engagement to Revenue: The Direct ROI
The testimonials from Story Hero participants speak for themselves. This isn’t just about boosting open rates; it’s about a direct, measurable return on investment. Whether it’s a 10% jump in open rates, an increase in replies, or the ability to sell a high-ticket coaching program, the principles taught in this course translate directly into revenue. Laura’s proven “seamless segue” method ensures that your stories naturally lead to a profitable call to action, making your sales emails feel less like a pitch and more like a helpful recommendation from a friend. This skill is priceless for any business owner.
📈 Course Outcome: Master Your Marketing Voice
Upon completing the Story Hero training, you will have a newfound confidence in your writing abilities. You will no longer see writing as a chore but as a fun and powerful tool. The course provides a structured yet flexible framework that will help you generate endless story ideas, craft compelling narratives, and turn your emails into a key driver of engagement and sales. The ultimate outcome is the ability to write in a way that is authentic, memorable, and highly profitable, building a loyal community that not only buys from you but also looks forward to hearing from you.
📚 Your Journey to Becoming a Story Hero
This course is your formal invitation to unlock the power of personal storytelling in your business communications. It’s about transforming your emails from a “snooze fest” into a highly anticipated event for your subscribers. The combination of Laura’s proven techniques, her engaging teaching style, and the wealth of examples and resources provided will give you everything you need to succeed. Stop worrying about what to write and start looking forward to it. Join the ranks of satisfied “Story Heroes” who are building thriving businesses and communities, one compelling email at a time.
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