📚 Self‑Publishing 101 by Mark Dawson 📚

Ready to publish your novel, build an audience of passionate readers, and earn a full‑time living from your stories? Dive into Mark Dawson’s proven self‑publishing system—step by step, no fluff, all results! 👇

Welcome to Self‑Publishing 101, the ultimate masterclass from bestselling indie author Mark Dawson. Over 10 comprehensive modules, you’ll learn how to navigate the entire publishing process—from preparing your manuscript and crafting eye‑catching covers to launching on Amazon KDP and beyond. With Mark’s insider strategies, you’ll build a sustainable author platform, grow your email list, leverage Facebook Ads, and generate authentic reviews. This is the blueprint to transform your passion for writing into a thriving self‑publishing business. 🚀

Here’s Why This Course Is a Must for Every Aspiring Author:

• ✨ Proven Track Record: Learn the exact steps Mark used to sell millions of books worldwide and become a full‑time author in under two years.
• 📈 360° Author Platform: From building a dedicated website and email list to mastering SEO and metadata, you’ll attract and engage readers on every channel.
• 💰 Multiple Revenue Streams: Monetize through eBooks, print‑on‑demand paperbacks, audiobook editions, and serialized newsletters.
• 🛠️ Actionable Templates & Tools: Fill‑in‑the‑blank templates for email campaigns, Facebook Ads swipe files, cover design checklists, and review requests save hours of work.
• 🤝 Community & Coaching: Join a private author mastermind, weekly Q&As with Mark, and peer‑review sessions to refine your strategy live.
• 🔄 Lifetime Updates: Stay ahead of platform changes and new marketing tactics with ongoing course expansions and case studies.

What You’ll Achieve by the End:

• 🖥️ A professional author website optimized for SEO and reader engagement.
• 📧 An email list of loyal subscribers who eagerly await your next release.
• 🎨 A book cover and blurb that stand out in crowded online marketplaces.
• 🚀 A successful launch on Amazon KDP (and multiple other platforms if you choose “wide” distribution).
• 📊 A Facebook Ads strategy that drives targeted traffic and maximizes ROI.
• ⭐ A system for generating genuine book reviews to strengthen social proof and discoverability.

Course Modules Breakdown:

Each module combines in‑depth video lessons, downloadable guides, and hands‑on assignments to ensure you implement every strategy effectively:

MODULE 1 – Build Your Platform 🌐
Establish your author brand with a custom website, lead magnet strategy, and optimized blog. Learn how to integrate your mailing list sign‑up forms, craft engaging “About the Author” pages, and set up Google Analytics and SEO metadata to drive organic traffic.

MODULE 2 – Pre‑Publication Essentials 📝
Discover step‑by‑step formatting for eBook and print files using Scrivener, Vellum, or Kindle Create. Craft a compelling cover with professional design tools or vetted freelancers. Master the art of writing blurbs, back‑cover copy, and metadata keywords that boost your Amazon search rankings.

MODULE 3 – Amazon? Or Everywhere? 🌍
Weigh the pros and cons of KDP Select exclusivity versus wide distribution to platforms like Kobo, Apple Books, and IngramSpark. Understand royalty structures, territorial rights, and pricing strategies to maximize both exposure and revenue.

MODULE 4 – Amazon Exclusive Optimization 🔒
Unlock advanced tactics for Kindle Unlimited strategy, product page SEO, and Amazon Advertising. Learn how to leverage Amazon’s algorithms—using category selection, subcategory placement, and targeted ad campaigns—to propel your book toward bestseller status.

MODULE 5 – Going Wide & Retail Marketing 🌐
Expand beyond Amazon by setting up wide distribution channels for eBooks and print. Learn how to navigate retailer dashboards, run newsletter swaps with other authors, and optimize metadata for each platform to reach new audiences globally.

MODULE 6 – Generating Traffic & Leads 🚗
Implement proven traffic‑generation systems: Facebook Ads, BookBub promotions, Goodreads giveaways, and influencer partnerships. Set up a high‑converting lead magnet campaign—such as a short story or free novella—to grow your mailing list rapidly.

MODULE 7 – Ready to Launch? 🚀
Orchestrate a five‑day launch plan: email sequence workflows, social media blitz schedules, and early‑reviewer team recruitment. Use advanced countdown timers, cart abandonment follow‑ups, and bonus content to drive urgency and maximize first‑week sales.

MODULE 8 – Getting Reviews & Social Proof ⭐
Build a robust review strategy: ethically encourage early feedback from ARC readers, use reader magnets, and monitor review velocity. Leverage Goodreads, Amazon Vine, and direct outreach to amplify social proof and maintain visibility.

MODULE 9 – Scaling & Automation 🔄
Set up automated Facebook Ad funnels—cold to warm audiences to purchasers. Integrate your CRM and email automation workflows to welcome new subscribers, upsell related titles, and launch seasonally‑timed promotions without manual intervention.

Exclusive Bonuses & Resources:

• 🖥️ Website & SEO Checklist: Ensure your author site ranks high and converts visitors into subscribers.
• ✉️ Email Swipe Files: Pre‑written sequences for new‑release announcements, launch reminders, and reader engagement.
• 🎨 Cover Design Templates: PSD and Canva files optimized for top‑selling genre covers.
• 📊 Ad Campaign Blueprints: Editable dashboards and budget planners for scaling Facebook and Amazon Ads.
• 🤝 Author Community Access: Ongoing support, live mastermind calls, and peer feedback to refine your approach.
• 🔄 Lifetime Updates: Receive new modules, case studies, and platform changes as the self‑publishing landscape evolves.

Whether you’re penning your debut novel or a seasoned indie author, Self‑Publishing 101 delivers the proven road map, hands‑on tools, and expert mentorship you need to build a sustainable, six‑figure writing career. Your audience of loyal readers—and your dream author lifestyle—are just one strategic step away. ✍️

👉 Enroll in Self‑Publishing 101 today and turn your stories into a thriving business! 👈