Michael Oliver – How to ‘Sell’ The Way People Buy!

**How to ‘Sell’ The Way People Buy!** is a transformative online course designed to help you increase your sales without friction, tension, or resistance.
Michael Oliver walks you through the **#1 proven approach** to selling by using natural selling conversational dialogue that resonates with your potential clients.
This complete step-by-step system equips you with the tools and techniques to sell in a way that feels natural, authentic, and highly effective.
If you’re ready to sell the way people buy, this course is the perfect resource to enhance your sales process and achieve greater success.

**Lesson Breakdown: Detailed Overview**

**Lesson 1: Essential Basic Sales Skills**

In this lesson, you will master the essential sales skills that serve as the foundation for all successful sales conversations.
You’ll learn key techniques such as how to define your three primary objectives, identify problems your clients face, and understand what they truly want and why they want it.
The focus is on establishing their level of desire and commitment to change, ensuring your sales approach is aligned with their needs.

**Lesson 2: Your Natural Selling Conversational Dialogue Framework**

In Lesson 2, you’ll discover how to structure your sales conversations using a natural, conversational dialogue framework.
This approach ensures that your sales tactics don’t feel forced or transactional, but instead flow naturally, making the conversation feel like a helpful exchange.
You will also learn how to address the “elephant in the room” without making the conversation awkward or uncomfortable.

**Lesson 3: The Connecting Stage**

The **Connecting Stage** focuses on how to build rapport and connect with your prospects early in the conversation.
In this lesson, you will learn **SMART Pre-Planning** techniques to ensure that you approach each sales conversation with clarity and confidence.
You will also discover **10 ways to start conversations without tension**, making sure that you make a strong, positive first impression.

**Lesson 4: The Discovering Stage**

The **Discovering Stage** is all about uncovering the true needs and desires of your clients. By asking the right questions, you’ll be able to truly understand their pain points, desires, and what drives their decision-making process.
This stage ensures that you align your offering with their needs, providing value that directly speaks to their core concerns.

**Lesson 5: The Discovering Stage Cont…**

In this continuation of the **Discovering Stage**, you will learn how to ask effective background, needs awareness, and development questions.
These questions will help you dig deeper into the prospect’s motivations, allowing you to better understand their challenges and needs.
You will also see a practical example of how these questions work in a financial advisory setting.

**Why Choose This Course?**

**How to ‘Sell’ The Way People Buy!** is not just about pushing products or services; it’s about creating meaningful, authentic sales conversations that feel natural and persuasive.
Michael Oliver’s proven techniques teach you how to connect with potential clients in a way that is free of tension and resistance, focusing on their needs and desires.
Whether you’re new to sales or an experienced professional, this course will refine your approach and improve your results, helping you close more deals with less effort.

This course is perfect for anyone looking to enhance their sales approach, from entrepreneurs and small business owners to seasoned sales professionals.
By the end of the course, you will have developed a **natural, conversational selling style** that not only increases sales but also builds stronger, long-lasting relationships with your clients.