Michal Eisik – CopyStarter
Original price was: $597.00.$33.00Current price is: $33.00.
Michal Eisik’s CopyStarter
Master the Art of High-Converting Copywriting
Are you tired of second-guessing every headline, email, and ad you write? With Michal Eisik’s CopyStarter course, you’ll get the exact frameworks and proven strategies that successful copywriters use every single day. Stop wondering if your copy will work, and instead, learn exactly why it works—and how to fix it when it doesn’t. This comprehensive program is your definitive guide to becoming a skilled, confident, and empowered copywriter.
What You Get Inside the CopyStarter Program 🎁
The CopyStarter course is packed with valuable resources designed to transform your copywriting skills and boost your confidence. You’ll receive a powerful combination of video trainings, proven templates, and essential cheatsheets.
4 Content-Packed Modules 📚
These four in-depth modules are designed to help you become a skilled and confident copywriter. Each module is 40-90 minutes long, providing ample time to cover every crucial detail. The content is full of real-life examples, allowing you to see copywriting principles applied in practice and understand their effectiveness.
4 Go-To Cheatsheets 📝
You’ll get four detailed cheatsheets that you’ll reference again and again. These detailed checklists and guides are crafted to boost your skills and confidence, providing instant clarity on what to keep in mind when writing any piece of copy, from emails to landing pages.
5 Guides & Templates 📄
Never start from scratch again with these five essential guides and templates. They prepare you for every part of the client process, including proposals, contracts, discovery calls, and interviews. Each resource includes clear guidance and practical examples to ensure you can use them effectively in any professional context.
9 Value-Packed Cheatsheets, Guides & Templates You’ll Keep Coming Back To ✨
This comprehensive toolkit provides the essential resources you need to streamline your workflow and produce exceptional copy.
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The 10 Commandments of Copywriting
Your go-to checklist for any piece of copy you produce. This guide outlines 10 key rules that every piece of copy needs to follow, serving as an easy-to-scan sweep check before you send off copy to a client. It provides powerful reminders of the fundamentals that sometimes get lost in the weeds of a project.
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The 7 Principles of Persuasion
A handy reminder of the core principles that underpin any effective marketing effort. This guide explains each principle and why it works, and includes practical ways to apply each one directly to your marketing copy to make it more impactful and persuasive.
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The Comprehensive Ads Cheatsheet
An overview of the most important things to keep in mind when creating a compelling ad. It details the main elements of a strong ad and their purpose, and lists the three essential things to remember when writing ad copy that converts.
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The Ultimate Copywriter’s Process
A clear and detailed breakdown of how to navigate a copy project from start to finish. This guide outlines what happens at each stage of a project and what to do next. It lists the important things to remember throughout the process—the things that are too often overlooked by newer copywriters.
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The Ultimate Proposal Template
A professional guide to writing proposals that get the desired outcome and win you more clients. It details the essential sections you need and what to include in them, and is full of examples so you can see the best practices in action.
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The Complete Freelancer Contract
So you don’t have to learn through pricey mistakes and weeks of grief. This contract includes the essential definitions, terms, and clauses compiled over 10+ years in business and dozens of conversations with colleagues. It includes a version for copywriters and a version for designers, making it a versatile tool for creative professionals.
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The Complete Client Discovery Questionnaire
Get all the information you need to write high-converting copy the first time around. This comprehensive questionnaire includes versions for smaller and larger projects, helping you get the full picture without having to constantly follow up with “just one more question.”
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The Customer Interview Template
Customer research is the backbone of all successful marketing. This template will empower you to deeply understand the customer’s wants, needs, and thoughts about your offer. It includes 33 already-prepared questions that you can edit as needed, detailing exactly what to ask and what those answers will tell you.
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The Ultimate Guide to Social Proof
Secure powerful testimonials that land you more clients and build trust. This guide provides clear guidance on what social proof is and why it matters, and includes the No-Fail Testimonial System along with a list of sample questions designed to elicit the most insightful and impactful feedback.
4 In-Depth Modules to Get You Started with Confidence
MODULE 01: COPYWRITING 101 💡
Introduction to Copywriting
This foundational module provides a complete introduction to the world of copywriting. It clarifies the differences between copy and content and explains why this distinction matters for your marketing efforts. You’ll get familiar with the different types of copy out there and gain a solid understanding of the marketing funnel and how your copy plays a vital role in each stage. Furthermore, you will discover the 10 Commandments of Copywriting, complete with clear rationales and dozens of live examples to illustrate each principle.
MODULE 02: THE PRINCIPLES OF PERSUASION 🧠
7 Techniques You Need to Ensure Effective Copy
In this module, you’ll understand the true role of persuasion in creating effective—not cringey!—copywriting. You’ll be introduced to Cialdini’s 7 Principles of Persuasion and analyze real-life examples of each one in action. You will develop practical tools and methodologies to start applying each principle in your own copy, making it 10x more effective and compelling to your target audience.
MODULE 03: MARKETING STRATEGY 101 📈
An Overview of Marketing + How to Think Like a Strategist
This module teaches you what marketing strategy really means and how copywriting fits into the larger puzzle. You will understand what makes a marketing strategy successful and, just as importantly, why it can sometimes fall flat. You’ll learn the essential steps you can take to train yourself to think like a smart marketer, ensuring your copy is always aligned with a clear business objective.
MODULE 04: FOUNDATIONS OF AD COPYWRITING 📢
What You Need to Know About Crafting Effective Ads
Dive into the specific world of advertising with this module. You will identify the anatomy of a strong ad by learning its three core building blocks. You’ll also learn the essential ABC formula that ensures a striking, resonant ad. Furthermore, you’ll understand why copywriters need to think like designers and how to effectively convey visual direction. You will also determine the crucial balance between body copy and your customer’s level of awareness, and analyze 15 examples of real ads to dissect what makes them truly great.
Course Highlights: Your Path to Copywriting Mastery 🌟
CopyStarter is built on a foundation of practicality and real-world application. The course highlights include its focus on providing not just theory, but proven frameworks and templates that you can use immediately. This program teaches you to think like a strategic copywriter, moving beyond just writing words to understanding the psychology and business goals behind them. With its video trainings, detailed cheatsheets, and comprehensive guides, CopyStarter provides a complete toolkit for anyone serious about improving their copywriting skills and building a successful career. The emphasis on using tools like ChatGPT effectively is a modern highlight that sets this course apart.
Benefits for Students: Why CopyStarter is Your Best Investment 💼
Students who enroll in CopyStarter will experience a significant boost in their professional confidence. The course eliminates the guesswork from writing, allowing you to produce copy that you know will be effective. You will save countless hours by using the provided templates and frameworks, avoiding the frustration of starting from scratch. By learning how to use AI tools like ChatGPT as a strategic partner, you’ll dramatically increase your productivity. The course also equips you with essential business tools, such as contracts and proposal templates, helping you professionalize your freelance career and secure higher-paying clients.
Why CopyStarter? The Ultimate Solution for Aspiring Copywriters 🥇
Michal Eisik’s CopyStarter stands out because it addresses the core pain points of aspiring and intermediate copywriters. Unlike other courses that are purely theoretical, CopyStarter provides tangible, ready-to-use resources. It bridges the gap between understanding copywriting principles and applying them in a professional setting. The inclusion of a comprehensive freelancer contract and client questionnaires demonstrates a deep understanding of the challenges freelancers face. It’s a holistic program that covers not just the “how-to” of writing, but the “how-to” of building a sustainable, professional business.
What’s In It for You? Your Career, Transformed 💪
Upon completing CopyStarter, you will have a clear, repeatable process for every copywriting project. You’ll possess the ability to write compelling, high-converting copy for a variety of formats, from social media ads to sales pages. You will be able to confidently navigate client relationships, from the initial proposal to final delivery, using the provided professional tools. Most importantly, you will have the knowledge to analyze your own work and understand exactly why it succeeds or fails, giving you the power to consistently improve and deliver outstanding results for your clients.
Who Should Enroll? Your Ideal Audience for CopyStarter 🎯
This course is perfect for aspiring copywriters who feel overwhelmed and don’t know where to start. It’s also ideal for freelance writers who want to professionalize their process and land better clients. Small business owners and marketers who need to write their own copy will find immense value in the strategic frameworks and practical templates. Essentially, anyone who wants to write more effectively and with greater confidence will benefit from the structured, no-fluff approach of CopyStarter.
Course Outcome: The Confident, Strategic Copywriter 🏆
By the end of the CopyStarter program, you will be a confident and strategic copywriter. You’ll possess a deep understanding of the foundational principles of persuasion and marketing strategy. You will be fully equipped with a toolkit of templates and checklists to streamline your workflow and ensure quality. Your ability to write effective, results-driven copy will be a powerful asset, whether you are building your own freelance career or enhancing the marketing efforts of your business. This course provides the blueprint for lasting success in the world of copywriting.
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