Nick Shackelford – How to Run Facebook Ads 2.0

Master the Art of Facebook Advertising

The How to Run Facebook Ads 2.0 course by Nick Shackelford is a comprehensive guide for mastering Facebook advertising. Whether you’re a beginner or an experienced marketer, this program equips you with the knowledge and tools to create high-performing ad campaigns. With detailed modules covering everything from foundational concepts to advanced strategies, you’ll learn to optimize every stage of the funnel and achieve exceptional results.

Course Modules and Highlights

1️⃣ Mastering the Facebook Ad Foundations

This module provides a solid foundation for running successful Facebook ads. Learn essential terms, account setup, and the principles of creating effective dashboards and funnels. Designed for beginners, it ensures you start your advertising journey on the right track.

2️⃣ Top of Funnel Prospecting

Understand how to find and target the right audience at the top of the funnel. With templates, audience insights, and creative examples, this module teaches you to drive high-quality traffic efficiently, ensuring the best use of your ad budget.

3️⃣ Middle of Funnel – Re-Engagement Strategies

Learn to re-engage prospects effectively, driving them further down your sales funnel. This module covers crafting the right copy, choosing impactful landing pages, and using re-engagement campaigns to maximize conversions.

4️⃣ Bottom of Funnel – Remarketing for Scaling

Remarketing is critical for converting leads into customers. This module teaches you how to create compelling remarketing campaigns that engage potential buyers and drive consistent sales.

5️⃣ Ad Creative That Consistently Converts

Master the art of creating ad visuals and copy that drive results. Learn effective ad copy formulas, the importance of message matching, and the framework for designing creative that resonates with your audience.

6️⃣ Troubleshooting Common Problems

Overcome common roadblocks with confidence. This module provides a troubleshooting framework, highlights major ad issues, and offers practical solutions to ensure your campaigns run smoothly.

7️⃣ Thriving in the New Facebook

Adapt to the evolving Facebook advertising landscape with advanced strategies. Learn how to leverage first-party data, optimize lifetime value, and implement nine proven advertising strategies to stay ahead in the game.

8️⃣ Creative and Tactics

Dive deep into advanced tactics like influencer strategies, creative testing, and manual bidding. This module also covers narrative and static ad designs, providing actionable tips to elevate your campaigns.

Key Benefits of the Course

• Comprehensive training for every stage of the Facebook advertising funnel.
• Actionable templates, frameworks, and strategies for immediate implementation.
• Expert guidance on targeting, creative design, and campaign optimization.
• Real-world examples to enhance learning and provide practical applications.
• Advanced modules on troubleshooting and adapting to Facebook’s latest updates.

Elevate Your Facebook Advertising Game

The How to Run Facebook Ads 2.0 course is your ultimate guide to mastering Facebook advertising. Whether you’re aiming to generate leads, drive sales, or scale your business, this program provides the tools and strategies to achieve your goals effectively.

With expert insights, actionable lessons, and a focus on measurable results, this course is perfect for entrepreneurs, marketers, and business owners looking to harness the full potential of Facebook ads. Start your journey today and transform your advertising campaigns into a powerful growth engine.