Perry Marshall – Full Equity 2.0 Intelligence
Your AI-Proof Business Blueprint

Secure your business against AI disruption and unlock new opportunities. Build a powerful, defensible competitive moat with this comprehensive intelligence package.

Here’s What You Get: Choose Your Path to AI-Proofing Your Business

The “Full Equity 2.0 Intelligence” program is designed to help you navigate the disruptive landscape of artificial intelligence. This is not just a seminar; it’s a strategic framework for building a **defensible competitive moat** around your business. With three distinct options, you can choose the level of engagement that best fits your needs, from a foundational understanding to a hands-on, expert-led implementation. Each package provides powerful insights and proprietary tools to ensure your business thrives in the new AI economy.

Option 1: Full Equity 2.0 Intelligence Package ($1,599)

This is the complete intelligence suite for any business owner serious about mastering AI-driven change. This package gives you everything you need to understand, strategize, and build your AI-proof moat.

  • Complete recordings of all three days: Get full access to every session from this groundbreaking event to review and implement at your own pace.
  • Access to the revolutionary Moat Mapper tool: A proprietary tool to help you visually map out your business’s defensibility against competitive threats.
  • 30 days FREE access to RenAI: Scott Schang’s bi-monthly AI adventure ($199 value), giving you a head start with cutting-edge AI applications.
  • All frameworks, templates, and resources from the event: A complete toolkit for immediate implementation and strategic planning.
  • The complete AI-proofing roadmap for your business: A clear, step-by-step guide to building your competitive advantage.
  • An AI GPT trained on all seminar content: In the member’s area. Searchable; you can ask questions like “Who was the lady who talked about the Augusta Tax Rule?” And it will say “Shanyn Stewart, session 3, 27:43,” making the entire course content instantly accessible and searchable.

Option 2: Moat Session Only ($999)

Perfect for those who want to focus on the core concept of building a competitive moat. This option provides the essential tools and knowledge to protect your business from AI disruption and identify key opportunities.

  • Recordings of the groundbreaking first morning: Get the foundational knowledge on AI vulnerability and moat-building.
  • Access to the Moat Mapper tool: A crucial resource for visualizing your business’s competitive strengths and weaknesses.
  • 30 days FREE access to RenAI: ($199 value) to get you started with AI insights.
  • Core frameworks: For identifying AI vulnerabilities and opportunities, giving you a clear strategic direction.
  • An AI GPT trained on these sessions: In the member’s area. Searchable; you can ask questions like “When did Perry talk about Hot Wheels tracks?” And it will say “Session 2, 26:07.”

Option 3: Implementation Accelerator: Implement or Perish, includes full Equity Intelligence suite ($3,600)

For entrepreneurs who are truly **serious about not getting swallowed by the San Andreas chasm** of AI disruption, I’ve created an exclusive **Implementation Accelerator**. This is a high-touch, hands-on execution program with expert guidance that ensures you’re on your way to building your **AI-proof moat in 60 days or less**.

The Implementation Cohort gives you:

1. Direct Access to My Top Strategists
  • One transformative 1-on-1 call: With John McGee and Scott Schang to customize your implementation strategy to your specific business.
  • A follow-up 1-on-1 with John: Where you’ll solve real problems in real-time and get unstuck immediately.
  • Personalized guidance: On exactly which moats to build first based on your unique situation, ensuring your efforts are focused and effective.
2. Access to Our Proprietary Implementation Tools

Over the past year, John, Scott and I have developed powerful tools for implementing key Planet Perry concepts, including:

  • Power Promise Generator: Create irresistible offers that position your business for market dominance.
  • Espresso Machine Framework: Extract maximum value and profit from your existing business assets.
  • Recency Frequency Money Navigator: Identify your most valuable customer and audience segments to target with precision.
  • Network Effect Accelerator: Build compounding advantages into your business that are impossible for competitors to replicate.

As part of your implementation, John and Scott will give you access to and assistance with any of these tools that are appropriate for your situation—helping you get from red (vulnerable) to green (secure) faster!

The Core Benefits of Full Equity 2.0

  • Relief from uncertainty and anxiety: about AI disruption and its impact on your business.
  • Fuel for immediate, confidence-building action: so you can start making strategic moves right away.
  • Clarity about your next strategic moves: A clear roadmap to follow to build your moat.
  • A clear path to new revenue streams: In the AI economy, by identifying and capitalizing on new opportunities.
  • Elimination of at least one major competitive threat: By building an unassailable advantage with your new moat.

Course Highlights: Why Full Equity 2.0 is a Critical Investment

The Full Equity 2.0 Intelligence program is more than a simple course; it’s a strategic intervention for your business in a time of unprecedented change. Its key highlight is its focus on building a **competitive moat**—a concept that goes beyond short-term tactics to create a long-term, sustainable advantage. The inclusion of the **Moat Mapper tool** and the exclusive AI GPT makes the complex process of strategic planning tangible and actionable. This program is a definitive guide to not just surviving, but thriving in an AI-driven world by giving you the intellectual and practical tools to secure your business for the future.

Benefits for Students: Secure Your Business, Unlock New Revenue

Enrolling in the Full Equity 2.0 program provides immediate and lasting benefits. You’ll gain a profound sense of relief as you move from uncertainty to a position of strength and clarity. The frameworks and tools provided will enable you to identify new revenue streams that are emerging in the AI economy, giving you a significant competitive edge. For the first time, you’ll have a clear, actionable plan to eliminate a major competitive threat by building an unassailable moat. This program is an investment in your business’s future, ensuring its resilience and continued profitability.

What’s In It for You? A Strategic and Tactical Blueprint

This program is for any business owner who feels the ground shifting under their feet due to AI. It provides not only the high-level strategy for understanding this new reality but also the tactical, hands-on tools for implementation. You will learn how to identify your unique vulnerabilities and opportunities, and then receive the exact frameworks and resources needed to build your defensible advantage. The exclusive access to top strategists in the Implementation Accelerator provides a level of personalized guidance that is unparalleled, ensuring you not only learn but also successfully execute your plan.

Who Should Enroll? Leaders Ready to Adapt and Grow

Full Equity 2.0 is designed for entrepreneurs, CEOs, and business leaders who are serious about future-proofing their operations. If you’re concerned about how AI will impact your industry, or if you’re looking for a definitive advantage over your competitors, this program is for you. It is particularly valuable for those who are ready to take immediate, strategic action and are seeking a clear, expert-guided path to building an enduring, resilient business.

Program Outcome: A Clear, Confident Path Forward

The ultimate outcome of the Full Equity 2.0 program is a profound transformation in your business’s strategic position. You will leave with a powerful, AI-proof moat that makes your business difficult to compete with. You will have a clear, actionable plan for leveraging AI to create new revenue streams and compounding advantages. The personalized guidance and proprietary tools ensure you’re not just learning theory but are actively implementing a strategy that will secure your business’s future and position you as a leader in your industry.

Leveraging AI as Your Co-Pilot

This program doesn’t just talk about AI; it shows you how to use it as an essential tool in your business. The inclusion of a custom AI GPT trained on all the seminar content is a revolutionary feature. This tool acts as your personal knowledge assistant, allowing you to instantly search, summarize, and recall information from the event. It turns passive learning into active application, ensuring you can access and apply the right information exactly when you need it. This feature alone demonstrates the program’s commitment to providing a cutting-edge and practical learning experience.

The Strategic Value of a “Moat”

In the business world, a “moat” refers to a company’s ability to maintain competitive advantages over its competitors. Full Equity 2.0 teaches you how to build a moat that is specifically defensible against AI-driven threats. This could be anything from a unique, data-driven system to a network effect that’s difficult to replicate. By focusing on this core concept, the program helps you stop chasing short-term trends and start building a business that is inherently resilient and primed for long-term success. This is a fundamental shift in mindset from reacting to planning.

The Time for Action is Now

The “Implement or Perish” philosophy of the Accelerator program is a stark but necessary warning. The rapid advancement of AI means that businesses that fail to adapt will be left behind. This program provides the urgency and the practical tools needed to take action immediately. You’ll gain the confidence to make swift, strategic decisions that will protect your business from future disruption and position you to capitalize on the vast opportunities that AI presents. This is not a course to be put on the back burner; it’s a call to immediate, transformative action.

From Vulnerability to Unassailable Advantage

Many businesses are unknowingly operating in a state of high vulnerability to AI. This program provides a clear framework to move from that position of risk to one of unassailable advantage. The proprietary tools and expert guidance help you to not only identify where you are exposed but also to systematically build layers of protection. This process creates a “full equity” in your business that is not easily eroded by new technology, ensuring your value proposition remains strong and your competitive position secure for years to come.

The Power of Peer-to-Peer Learning

While the program offers expert guidance, a significant portion of the value comes from connecting with other forward-thinking entrepreneurs. Engaging with the exclusive community allows you to share insights, solve problems, and collaborate on strategies for navigating the AI landscape. This collective intelligence is a powerful resource, providing you with diverse perspectives and a network of support that can help you adapt and innovate faster than you could on your own. It’s an opportunity to learn not just from the content, but from the real-world experiences of your peers.