Ryan Deiss – Script a High-Converting Video Sales Letter

Combine Classic Copywriting with Digital Video for Maximum Conversions

Create Video Sales Letters (VSLs) that transform cold leads into loyal buyers with this expert workshop led by Ryan Deiss, Co-Founder and CEO of DigitalMarketer. Learn how to craft personalized and scalable sales videos that leverage timeless copywriting principles and modern digital strategies. This workshop is designed to help you master the art of scripting, recording, and optimizing high-performing VSLs that drive results.

What We’ll Create Together

During this workshop, you’ll collaborate with Ryan Deiss to design a custom, high-converting VSL that automatically and predictably turns strangers into paying customers. Here’s what you’ll accomplish:

• Script a Video Sales Letter from Scratch: Use fill-in-the-blank templates to create a sales script, even if you’ve never written copy before.
• Understand Video Selling Concepts: Learn why video outperforms text alone and how to use this medium to grow your business.
• Leverage 5 Proven VSL Styles: Explore different video styles that are guaranteed to convert and choose the one that works best for your business.
• Tips for Recording & Producing: Get quick and cost-effective methods for recording your VSL, even without a professional setup.
• Optimize for Better Conversions: Improve your VSL’s performance without the need to re-record, using proven optimization techniques.

Workshop Description

Discover how to apply decades-old copywriting principles to cutting-edge video marketing techniques. This workshop will guide you through creating scalable, personalized sales videos that engage audiences and drive results. Whether you’re new to video marketing or want to enhance your current strategies, this workshop provides the tools and knowledge you need to excel.

✨ Key Takeaways

• A fully customized VSL ready to convert new leads and customers immediately.
• A clear understanding of the core principles of video selling and why it outperforms text-based strategies.
• Proven tips for recording and producing your VSL on any budget.
• Optimization strategies to improve conversion rates without re-recording.

Workshop Breakdown

Step 1: Core Concepts of Video-Based Selling

Understand the fundamentals of video sales and what makes a successful VSL. Explore prime examples of effective VSLs, learn the five proven video types, and discover why video outshines plain text in driving conversions.

Step 2: Scripting Your Video Sales Letter

Follow a step-by-step framework to create a compelling VSL script. Ryan Deiss will guide you through aligning your script with your brand’s goals, making a lasting impression on viewers, and converting leads into loyal customers.

Step 3: Recording and Hosting Your Video

Learn practical tips for recording your VSL, even on a limited budget. Whether you have professional equipment or just a smartphone, you’ll gain the skills needed to produce a polished video with high ROI potential.

Step 4: Optimizing Your Video Sales Letter

Discover the five key video metrics that matter most and learn how to optimize your VSL for better performance. You’ll also explore six elements worth testing to enhance conversions and get the most out of your video.

Why Video Sales Letters?

Video combines the personal charm of face-to-face sales with the scalability of digital marketing. It allows you to engage thousands (or even millions) of prospects while delivering a personalized sales pitch. This workshop teaches you how to harness video as a powerful tool to grow your business, reach new audiences, and boost conversions.

✨ Ready to Create Your High-Converting VSL?

Don’t miss the chance to learn from Ryan Deiss and craft a Video Sales Letter that turns leads into buyers. Sign up today and take the first step toward mastering video-based sales strategies!