🎥 Ryan Deiss – Script a High-Converting Video Sales Letter

Blend timeless copywriting with video power to turn cold leads into loyal customers! 💡📈

Unlock the full potential of Video Sales Letters (VSLs) with Ryan Deiss, CEO of DigitalMarketer. This hands-on workshop equips you with the tools to create persuasive, scalable videos using proven copywriting principles and digital video techniques. If you’re ready to script, record, and optimize sales videos that convert, this course is your roadmap to success. 🎯🎬

🚀 What You’ll Create With Ryan

• ✍️ Script a VSL From Scratch: Even beginners can write a compelling sales video using Ryan’s fill-in-the-blank templates.
• 🎥 Understand the Power of Video: Discover why video converts better than text—and how to leverage that edge.
• 📺 Master 5 High-Converting VSL Styles: Choose from multiple video types proven to drive sales.
• 📽️ Easy Recording Strategies: Record professional-quality VSLs without needing a studio or fancy gear.
• 🛠️ Optimize for Conversions: Make your video work harder with smart tweaks—no need to re-record.

📚 Workshop Description

This workshop merges the power of vintage salesmanship with today’s digital reach. You’ll learn how to turn viewers into buyers with emotionally-driven storytelling, persuasive copy structures, and clear calls-to-action—all packaged into a VSL tailored to your brand and market. Whether you’re starting out or refining your strategy, this experience delivers unmatched clarity and results. 🧠💼

📌 Key Takeaways

• ✅ A complete, personalized VSL script ready to deploy and drive conversions.
• ✅ A strong grasp of why video marketing works and how to apply it to your niche.
• ✅ DIY tips for professional video production—even on a tight budget.
• ✅ Conversion-focused tweaks to increase performance without costly reshoots.

🧩 Workshop Breakdown

🔹 Step 1: Core Concepts of Video Selling

Discover the psychology behind video persuasion and why video outperforms traditional sales copy. Learn about the five most effective VSL formats and explore examples that deliver real ROI.

🔹 Step 2: Crafting the Script

Follow Ryan’s easy-to-adapt framework to write a powerful VSL script that captures attention, nurtures trust, and converts viewers. Whether you’re pitching a product, service, or membership, you’ll learn how to tell a story that sells. ✍️📢

🔹 Step 3: Recording and Hosting

Get real-world tips for recording your VSL—even with just a smartphone. Learn what matters most in video presentation, tone, and visuals to keep production fast, budget-friendly, and effective. 🎙️📱

🔹 Step 4: Optimization Strategies

Fine-tune your video performance using data-backed metrics. Ryan walks you through the five KPIs to track and the six testable elements that can double or triple your VSL’s impact. 📊💡

🎯 Why Video Sales Letters?

Video blends the trust-building intimacy of in-person selling with the reach and scalability of digital platforms. Done right, your VSL becomes a 24/7 sales rep, delivering your perfect pitch thousands of times a day. Ryan’s workshop teaches you how to harness this power to scale fast, win loyalty, and out-convert your competition. 🧲📈

✨ Ready to Craft a VSL That Converts Like Crazy?

Learn directly from Ryan Deiss, one of the most respected minds in digital marketing. By the end of this workshop, you’ll have a high-converting Video Sales Letter ready to deploy—crafted with precision, persuasion, and purpose. Don’t miss this opportunity to level up your business with the power of video! 🚀🎤