Ryan Deiss – The Machine
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Ryan Deiss – The Machine
The Ultimate 6-Week Advanced Coaching Program to Build a Fully Automated Email Marketing System That Generates Leads, Customers, and Profit on Demand.
💰 What is “The Machine”?
“The Machine” by Ryan Deiss is simply about making money from your email list. BIG money! It’s a proven, systematic approach to turn your email list from a simple communication tool into a powerful, automated asset that drives the growth of your entire business.
⚙️ In a nutshell this is how The Machine works.
This revolutionary system is built on a 5-stage customer journey that intelligently guides your subscribers from cold leads to loyal, repeat buyers.
If you aren’t using all five stages of the series you are making a big mistake that is costing you money.
After you have gotten a good grasp on how these stages work you will know where to put individual marketing email series that will create a new income stream. You don’t always have to start at the beginning. It might be doing an Ascension Series is what will do the trick. An important point to note however, your list has to initially be through the steps in order. For example they need to be indoctrinated before they will really be engaged enough to ascend and on it goes. By following The Machine system you will be truly putting a purpose to your emailing sequence so you can move your customers to where they really are and prime them for the next buying steps. This way they will be more receptive and more responsive to “buy now” offers.
🤝 Stage 1: Indoctrination
Here is where you have a new subscriber. Your job at this point is to let your sequence introduce your new prospect to your and your business. Tell them who you are and what you are about. Make sure you set yourself apart from the rest by explaining why YOU are different. Tell your new member what they can expect from you over the weeks to come and let them know how often you will be mailing them. At this point you also want to tell them what THEY should do next as well.
🧲 Stage 2: Engagement
This stage is intended to convert your prospects into paying customers. Rather than explain this one more, take a few moments to watch this video where Ryan walks you through a 7 Day Engagement Series that you can copy and use now. (Video content would be embedded here on your WordPress site).
📈 Stage 3: Ascension
This is all about getting more money out of your buyers. The fact is – of the people who buy your stuff, some of them would happily buy even more. Upsells, cross sells, addon’s, all go into this plan. This is where you maximize the lifetime value of every customer.
📥 Stage 4: Segmentation
This is for when they say no to your ascension offers. This is where you try and find out what your prospect is truly interested in so you can move them to the right place. Once you get them to do this you can put them in an engagement series that will better motivate them to buy.
👋 Stage 5: Reengagement/Win Back Emails
This is what to do when they no longer open your emails. After you have determined people aren’t opening their emails anymore – or if they are – not clicking on anything, there is still much you can do. Through proper segmentation (see above) you can move the non-responsive list into a “Win Back” series aimed at bringing them back into the fold. The other (very important) part of segmenting your non-openers into a different list and a different server is because keeping them on your regular list is causing harm overall to your email deliverability rate. Your non-openers could be going directly to spam or being segregated. All which can harm your senders score.
How The Machine Impacts Your Business
- ✔️ Produce prospects that will be more engaged with your sequence. Creating users who actually look forward to receiving the next communications from you.
- ✔️ Using a properly crafted email autoresponder series to liven-up an under used service or even bring forward a product from the past.
- ✔️ Use The Machine email sequence to get even more returns from existing customers by implementing an Ascension Series.
- ✔️ Just ask yourself, do you have people on your list that haven’t opened your emails in a long time? Would re-engaging them and truning some back on to you and into buyers make a difference? Now you have an alternative to deleting the “dead”!
The 6-Week ADVANCED COACHING Class
The Machine is a 6 week email marketing ADVANCED COACHING class. Everything you need to know and didn’t know to ask. The coaching is advanced, but still lots of room for the beginner.
EVEN IF YOU DON”T HAVE A LIST!
Whether you own a local business or do online affiliate marketing you really do need a list and Ryan will teach you what you can do with it to get the most money out of it.
1. 3 Types of Segmentation
- How to mix and match your lists to improve your sales numbers.
- How to effectively use your autoresponders sequencing and broadcasting for optimum performances.
- What are the best landing pages and what to do to make them convert.
2. How The Machine Works
- The indoctrination series turning cold contacts into customers
- Access the initial series of templates
- How to structure the winning email that will entice the reader to do what you want them to do
- Learn the difference between making your indoctrination to you or your business/brand.
3. The Engagement
- Use the professionally crafted templates included
- How to make the best and biggest impression
4. Copy & Paste Templates
- How to increase the buying rate using this series.
- How to get a buyer to buy even more
- How to put your winning buyers sequence on autopilot.
5. Flash Sale Campaign
Learn all you need to know about segmentation and then some! This module dives deep into creating urgency and driving immediate sales.
6. Reviving the dead!
- How and why move subscribers to a whole new place
- Getting your own Machine running using the tools and templates
- Join in the Coaching Program
💡 From Random Blasts to a Profit-Generating System
The single biggest mistake businesses make with their email list is treating it like a megaphone for random offers. They blast promotions without context, burn out their subscribers, and then wonder why their open rates and sales are plummeting. This reactive, short-sighted approach is not a strategy; it’s a recipe for failure. “The Machine” was created to completely replace this broken model with a proven, strategic, and automated system.
This program teaches you to view your email list not as a static group of contacts, but as a dynamic customer journey. The 5-stage process is a masterclass in marketing psychology, designed to meet your subscribers exactly where they are. By systematically guiding them from a cold prospect (Indoctrination) to an engaged fan (Engagement) and then to a repeat, high-value customer (Ascension), you build a relationship based on trust and value, which makes selling feel natural and effortless.
What makes “The Machine” so powerful is that it is a complete, closed-loop system. It doesn’t just focus on the “happy path”; it has a built-in strategy for every possible outcome. When a subscriber isn’t ready to ascend, you don’t give up; you intelligently segment them to find out what they truly want. When a subscriber goes cold, you don’t delete them; you deploy a strategic Win-Back campaign to revive their interest. This ensures that you are maximizing the potential of every single lead you generate.
While the coaching is advanced, its principles are universal and accessible even for beginners. The program is packed with professionally crafted, copy-and-paste templates that remove the guesswork and allow you to implement these sophisticated sequences quickly. This is not about learning abstract theory; it’s a hands-on coaching program where you will be building your own profit-generating Machine from the ground up, with expert guidance every step of the way.
By enrolling in “The Machine,” you are investing in the single most valuable asset your business can ever own: a predictable, automated system for turning leads into lifetime customers. This is your opportunity to stop the endless cycle of chasing new leads and instead build a strategic asset that generates more leads, more customers, and more money on autopilot. It’s time to build your own Machine.
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