🚀 Sarah Stockdale – Growclass Academy

Become a certified growth marketer in just 8 weeks—with hands-on modules, templates, and expert community support! 👇

Ready to supercharge your marketing career? Growclass Academy is Sarah Stockdale’s immersive 8-week certification program that teaches you exactly how to scale businesses using data-driven growth tactics, customer psychology, and rapid experimentation. Learn directly from industry leaders, apply real-world projects each week, and graduate with a portfolio of success stories—no fluff, just actionable strategies to drive measurable results. Whether you’re a startup founder or an established marketer, this academy equips you to outpace competitors and lead any growth team with confidence. 🌟

📚 What You’ll Get in Growclass Academy

• 🎓 8 Weeks of Expert-Led Training: Weekly live workshops, on-demand videos, and hands-on labs taught by Sarah and top practitioners.
• 🛠️ Actionable Frameworks: Blueprint templates for experimentation, customer personas, landing pages, and growth funnel maps.
• 📈 Comprehensive Modules: Deep dives into growth mindset, customer psychology, goal setting, copywriting, Facebook & Google Ads, SEO, and email marketing.
• 📂 Bonus Resources: Over 10 downloadable templates, cheat sheets, and swipe files to streamline execution and ensure rapid implementation.
• 🤝 Community & Mentorship: Private Slack channel, peer feedback sessions, and one-on-one office hours with Sarah and guest experts.
• ✅ Certification & Portfolio: Official Growclass certification badge plus a completed capstone project to showcase your new skills.

🗂 Course Breakdown

1️⃣ Growth Mindset & Experimentation

Lay the foundation for success by adopting a growth mindset and mastering the scientific method in marketing:

• 🔬 Experimentation Blueprint: Design A/B tests, set hypotheses, and learn to interpret results effectively.
• 🔄 Growth Funnel Framework: Map and optimize each stage—Awareness, Acquisition, Activation, Engagement, Retention, Referral.
• 💡 Fail-Fast Culture: Embrace rapid iteration to uncover high-leverage tactics and discard underperforming ideas swiftly.

2️⃣ Customer Psychology

Dive into the minds of your audience to craft messages that resonate and convert:

• 🧠 Persona Development: Use day-in-the-life mapping and interview guides to build ultra-detailed customer avatars.
• 🔍 Behavioral Triggers: Identify emotional and rational triggers that drive user decisions.
• ✍️ Empathy Mapping: Understand pain points and aspirations to tailor your value proposition precisely.

3️⃣ Goal Setting & Tracking

Focus your efforts with precise, data-driven targets and real-time dashboards:

• 🎯 SMART Objectives: Frame goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
• 📊 Analytics Mastery: Configure Google Analytics, custom dashboards, and event tracking for clear insight.
• 💰 CAC & ROI: Calculate Customer Acquisition Cost, Lifetime Value, and optimize spend across channels.

4️⃣ Copywriting for Conversion

Learn the art and science of persuasive copy that drives action:

• ✏️ Value Proposition Crafting: Define and articulate unique selling points in your headlines and CTAs.
• 🖼️ Landing Page Blueprint: Structure pages for maximum readability, trust signals, and conversion flow.
• 📧 Email Sequencing: Write drip campaigns that nurture leads, reduce churn, and upsell effectively.

5️⃣ Facebook Ads (10-Part Series)

Unlock advanced tactics from expert Gordon Leslie to scale profitable campaigns:

• 🛠️ Campaign Architecture: Build ad sets and funnels tailored to awareness, consideration, and conversion stages.
• 🎯 Audience Targeting: Layer demographics, interests, lookalikes, and custom lists for precision reach.
• ⚖️ Budget & Bidding: Allocate spend dynamically, test bid strategies, and scale winning ads.

6️⃣ Google Ads

Master search intent campaigns with guidance from Adam Scanlon:

• 🔑 Keyword Research: Identify high-value and negative keywords to maximize relevance.
• 💬 Ad Copy Optimization: Craft headlines and descriptions that align with search queries.
• 📈 Conversion Tracking: Set up goal tracking and optimize landing pages for search traffic.

7️⃣ Email Marketing

Turn your list into a revenue engine:

• 📬 List Building Tactics: Leverage lead magnets, pop-ups, and segmentation for growth.
• 🧠 Behavioral Triggers: Use psychology to send timely, relevant emails that boost open and click rates.
• 🔄 Automated Flows: Design workflows for welcome, cart abandonment, and re-engagement sequences.

8️⃣ SEO for Humans (and Machines)

Drive sustainable organic growth:

• 🔍 Site Audits: Identify technical issues and on-page optimizations to improve crawlability.
• ✍️ Content Strategy: Plan keyword-focused articles and pillar pages that satisfy search intent.
• 🔗 Link Building: Leverage PR, partnerships, and content outreach to boost domain authority.

🎯 Why Growclass Academy?

Unlike generic courses, Growclass is built for real-world impact—each lesson equips you to launch live experiments, measure outcomes, and iterate rapidly. You’ll finish with a certified skill set, a tangible capstone project, and a network of growth professionals ready to support your career or startup ambitions.

👉 Enroll in Growclass Academy now and become a certified growth marketer in just 8 weeks!