Sarah Stockdale โ Growclass Academy
Become a Certified Growth Marketer in Just 8 Weeks
The Growclass Academy, led by Sarah Stockdale, is an 8-week certification program designed to teach you the practical, real-world growth marketing strategies needed to boost your business. In a friendly, approachable environment, youโll learn from industry experts with hands-on experience. This course focuses on developing your skills as a growth marketer with a strong emphasis on experimentation, customer psychology, and data-driven decision-making. Whether youโre looking to scale a startup or drive more conversions for an established company, this course provides you with the tools and knowledge to succeed.
Through this intensive program, youโll explore key marketing strategies across several modules, including growth mindset, customer psychology, goal setting, copywriting, and advanced digital marketing tactics like Facebook Ads, Google Ads, email marketing, and SEO. Each module is carefully designed to provide actionable insights and skills that can be directly applied to your business, helping you drive results faster and smarter. Youโll also receive valuable templates and bonus materials to streamline your learning and execution.
What Youโll Get in Growclass Academy
- 8 Weeks of Expert-Led Training: Get certified in growth marketing with step-by-step guidance from experienced professionals.
- Practical and Actionable Knowledge: Learn real-world growth strategies that you can apply immediately to drive business results.
- Comprehensive Marketing Modules: Dive deep into customer psychology, goal setting, copywriting, and growth strategies for Facebook Ads, Google Ads, email marketing, and SEO.
- Bonus Templates and Resources: Access over 10 helpful templates, including experimentation blueprints, customer persona templates, and landing page frameworks.
- Personal Growth and Networking: Join a community of like-minded professionals and receive personalized guidance throughout your journey.
Course Breakdown
1๏ธโฃ Growth Mindset and Experimentation
In this foundational module, youโll learn how to cultivate a growth mindset to accelerate your marketing efforts. Understand the importance of data-driven decision-making and how to experiment effectively to uncover insights that save time and resources. Youโll also explore the full growth funnel, focusing on strategies for awareness, acquisition, activation, engagement, retention, and referralโcritical for achieving long-term business growth.
2๏ธโฃ Customer Psychology
Module two dives into the psychology of your most valuable customers. You will learn how to develop deep customer insights through day-in-the-life mapping and customer interviews, helping you build effective user personas. These personas will become the backbone of your marketing strategy, influencing everything from content creation to ad targeting and email campaigns. This module helps you communicate with your audience more effectively, leading to higher conversions and stronger relationships.
3๏ธโฃ Goal Setting and Tracking
Setting clear, measurable goals is key to your growth marketing success. In this module, youโll learn how to set goals that focus your team and track your progress. Master tools like Google Analytics to track experiments, set up dashboards, and measure your key metrics. Youโll also explore customer acquisition cost (CAC) and how to optimize marketing spend for maximum efficiency. This module gives you the tools to measure what matters and refine your strategy for greater success.
4๏ธโฃ Copywriting for Conversion
In the world of growth marketing, copywriting is crucial for driving conversions. This module covers how to write compelling landing pages, ads, and emails that speak directly to your target audience. Youโll learn how to define and communicate your unique value proposition, ensuring your marketing materials resonate with your customers. By applying the Growclass framework for landing pages, youโll know exactly how to structure your content for maximum impact.
5๏ธโฃ Facebook Ads
Facebook Ads are one of the most powerful tools for digital marketingโif used correctly. This in-depth 10-part lesson takes you through setting up campaigns, building ad audiences, and structuring your campaigns for optimal performance. Youโll learn how to budget effectively, test your ads, and scale successful campaigns. Expert Facebook Ads manager Gordon Leslie teaches this module, sharing real-world insights that have helped companies like Clearco and Wattpad achieve massive success with Facebook Ads.
6๏ธโฃ Google Ads
Google Ads is an essential tool for targeting customers who are actively searching for your product or service. In this module, youโll learn how to create effective campaigns by researching both positive and negative keywords. Youโll also learn how to structure your campaigns, create compelling ad copy, and set budgets that align with your goals. With guidance from Google Ads expert Adam Scanlon, youโll learn how to track your campaigns and optimize them to generate maximum ROI.
7๏ธโฃ Email Marketing
Email marketing remains one of the most powerful revenue-generating strategies. In this module, youโll explore how to build a high-quality email list, ensure deliverability, and write emails that convert at every stage of the customer journey. Youโll also dive into behavioral psychology and learn how to craft emails that compel readers to take action. With pro tips from seasoned marketers, youโll refine your email strategy and maximize engagement with your audience.
8๏ธโฃ SEO for Humans (and Machines)
SEO is key to driving organic traffic, and this module will teach you how to optimize your website and content for both users and search engines. Youโll learn how to audit your site, optimize your landing pages, and improve your content for better search rankings. This module also covers off-site SEO techniques, like building your websiteโs credibility through PR and backlinks, to improve your overall SEO strategy.
Why This Program is a Game-Changer
The Growclass Academy program offers a comprehensive, hands-on learning experience thatโs designed to deliver measurable results. Unlike other marketing courses, this one teaches you how to apply what you learn directly to your business. By the end of the 8 weeks, youโll be able to take full control of your marketing efforts, from defining your customer personas to scaling your paid advertising campaigns. This program isnโt just about theory; itโs about real-world, practical application that will move your business forward.
What sets Growclass apart is its emphasis on experimentation and data-driven decision making. With each module, youโll learn how to test new strategies, track results, and pivot when necessary to ensure youโre on the right track. Whether youโre a startup or an established brand, this course offers the flexibility and tools to adapt to any marketing challenge.
By completing Growclass Academy, you will become a certified growth marketer, equipped with the skills and confidence to lead your business through the rapidly changing digital landscape. Youโll not only gain technical expertise but also a mindset shift that will help you think strategically, experiment boldly, and execute efficiently.
Enroll today to start your journey towards mastering growth marketing and achieving scalable success. With a curriculum thatโs both challenging and accessible, youโll be ready to make an immediate impact on your business and career.
Join the Growclass community now and gain access to cutting-edge marketing strategies, actionable templates, and expert insights that will help you grow your business faster. Donโt miss out on this opportunity to transform your marketing approach and take your business to the next level.