Sarah Stockdale – Growclass Academy

Become a Certified Growth Marketer in Just 8 Weeks

The Growclass Academy, led by Sarah Stockdale, is an 8-week certification program designed to teach you the practical, real-world growth marketing strategies needed to boost your business. In a friendly, approachable environment, you’ll learn from industry experts with hands-on experience. This course focuses on developing your skills as a growth marketer with a strong emphasis on experimentation, customer psychology, and data-driven decision-making. Whether you’re looking to scale a startup or drive more conversions for an established company, this course provides you with the tools and knowledge to succeed.

Through this intensive program, you’ll explore key marketing strategies across several modules, including growth mindset, customer psychology, goal setting, copywriting, and advanced digital marketing tactics like Facebook Ads, Google Ads, email marketing, and SEO. Each module is carefully designed to provide actionable insights and skills that can be directly applied to your business, helping you drive results faster and smarter. You’ll also receive valuable templates and bonus materials to streamline your learning and execution.

What You’ll Get in Growclass Academy

• 8 Weeks of Expert-Led Training: Get certified in growth marketing with step-by-step guidance from experienced professionals.
• Practical and Actionable Knowledge: Learn real-world growth strategies that you can apply immediately to drive business results.
• Comprehensive Marketing Modules: Dive deep into customer psychology, goal setting, copywriting, and growth strategies for Facebook Ads, Google Ads, email marketing, and SEO.
• Bonus Templates and Resources: Access over 10 helpful templates, including experimentation blueprints, customer persona templates, and landing page frameworks.
• Personal Growth and Networking: Join a community of like-minded professionals and receive personalized guidance throughout your journey.

Course Breakdown

1️⃣ Growth Mindset and Experimentation

In this foundational module, you’ll learn how to cultivate a growth mindset to accelerate your marketing efforts. Understand the importance of data-driven decision-making and how to experiment effectively to uncover insights that save time and resources. You’ll also explore the full growth funnel, focusing on strategies for awareness, acquisition, activation, engagement, retention, and referral—critical for achieving long-term business growth.

2️⃣ Customer Psychology

Module two dives into the psychology of your most valuable customers. You will learn how to develop deep customer insights through day-in-the-life mapping and customer interviews, helping you build effective user personas. These personas will become the backbone of your marketing strategy, influencing everything from content creation to ad targeting and email campaigns. This module helps you communicate with your audience more effectively, leading to higher conversions and stronger relationships.

3️⃣ Goal Setting and Tracking

Setting clear, measurable goals is key to your growth marketing success. In this module, you’ll learn how to set goals that focus your team and track your progress. Master tools like Google Analytics to track experiments, set up dashboards, and measure your key metrics. You’ll also explore customer acquisition cost (CAC) and how to optimize marketing spend for maximum efficiency. This module gives you the tools to measure what matters and refine your strategy for greater success.

4️⃣ Copywriting for Conversion

In the world of growth marketing, copywriting is crucial for driving conversions. This module covers how to write compelling landing pages, ads, and emails that speak directly to your target audience. You’ll learn how to define and communicate your unique value proposition, ensuring your marketing materials resonate with your customers. By applying the Growclass framework for landing pages, you’ll know exactly how to structure your content for maximum impact.

5️⃣ Facebook Ads

Facebook Ads are one of the most powerful tools for digital marketing—if used correctly. This in-depth 10-part lesson takes you through setting up campaigns, building ad audiences, and structuring your campaigns for optimal performance. You’ll learn how to budget effectively, test your ads, and scale successful campaigns. Expert Facebook Ads manager Gordon Leslie teaches this module, sharing real-world insights that have helped companies like Clearco and Wattpad achieve massive success with Facebook Ads.

6️⃣ Google Ads

Google Ads is an essential tool for targeting customers who are actively searching for your product or service. In this module, you’ll learn how to create effective campaigns by researching both positive and negative keywords. You’ll also learn how to structure your campaigns, create compelling ad copy, and set budgets that align with your goals. With guidance from Google Ads expert Adam Scanlon, you’ll learn how to track your campaigns and optimize them to generate maximum ROI.

7️⃣ Email Marketing

Email marketing remains one of the most powerful revenue-generating strategies. In this module, you’ll explore how to build a high-quality email list, ensure deliverability, and write emails that convert at every stage of the customer journey. You’ll also dive into behavioral psychology and learn how to craft emails that compel readers to take action. With pro tips from seasoned marketers, you’ll refine your email strategy and maximize engagement with your audience.

8️⃣ SEO for Humans (and Machines)

SEO is key to driving organic traffic, and this module will teach you how to optimize your website and content for both users and search engines. You’ll learn how to audit your site, optimize your landing pages, and improve your content for better search rankings. This module also covers off-site SEO techniques, like building your website’s credibility through PR and backlinks, to improve your overall SEO strategy.

Why This Program is a Game-Changer

The Growclass Academy program offers a comprehensive, hands-on learning experience that’s designed to deliver measurable results. Unlike other marketing courses, this one teaches you how to apply what you learn directly to your business. By the end of the 8 weeks, you’ll be able to take full control of your marketing efforts, from defining your customer personas to scaling your paid advertising campaigns. This program isn’t just about theory; it’s about real-world, practical application that will move your business forward.

What sets Growclass apart is its emphasis on experimentation and data-driven decision making. With each module, you’ll learn how to test new strategies, track results, and pivot when necessary to ensure you’re on the right track. Whether you’re a startup or an established brand, this course offers the flexibility and tools to adapt to any marketing challenge.

By completing Growclass Academy, you will become a certified growth marketer, equipped with the skills and confidence to lead your business through the rapidly changing digital landscape. You’ll not only gain technical expertise but also a mindset shift that will help you think strategically, experiment boldly, and execute efficiently.

Enroll today to start your journey towards mastering growth marketing and achieving scalable success. With a curriculum that’s both challenging and accessible, you’ll be ready to make an immediate impact on your business and career.

Join the Growclass community now and gain access to cutting-edge marketing strategies, actionable templates, and expert insights that will help you grow your business faster. Don’t miss out on this opportunity to transform your marketing approach and take your business to the next level.