Savannah Sanchez – TikTok Ads Course

Welcome to Savannah Sanchez’s TikTok Ads Course! Unlock the power of TikTok to drive incredible results with paid social advertising. Learn how to leverage the TikTok platform to boost your business, whether you’re a seasoned marketer or just starting out.

What You Get

This course is a comprehensive guide to TikTok ads, designed to help you achieve great results with your campaigns. Whether you’re new to TikTok advertising or looking to optimize your current strategy, Savannah Sanchez shares everything you need to know about maximizing your ad performance.

Introduction

• What to expect in this course: Learn how TikTok can be leveraged for paid social advertising and why it’s the best platform for advertisers in 2022.
• The impact of the iOS 14.5 change: Understand how the iOS14.5 update affects paid social advertising.
• Which industries/products perform best on TikTok ads: Learn which sectors are thriving on TikTok and how to target your campaigns accordingly.

Determining Budgets & Seasoning The Pixel

• Optimizing the pixel: Learn how to season your pixel for the best results by understanding the funnel and knowing where to start.
• Rule of 50: Understand this critical rule and its importance in optimizing TikTok ad performance.
• Budget strategies: Learn the exact budget required to optimize your ads for success.
• Proven formula for daily budgets: Learn how to calculate your daily TikTok budget for maximum performance based on your metrics.
• Cost estimators: Access tools to estimate costs for add-to-cart, initiate checkout, and purchase events.

⚙️ Account Structure & Building In Ads Manager

• Effective account setup: Discover Savannah’s easy-to-implement yet highly effective ad setup.
• Campaign structuring: Learn how to structure your campaigns with a Google Sheet calculator and launch your ads efficiently.
• Setting up the TikTok Pixel: Get a complete walkthrough on how to set up the TikTok Pixel and track your campaign performance.
• Interest stacking & targeting expansion: Learn how to utilize advanced targeting options for maximum reach.
• Lookalike audiences: Learn the secret to creating effective lookalike audiences and expand your ad reach.

Optimizing & Scaling

• Key metrics to track: Learn which metrics matter most for TikTok ad optimization, from CTR to ROAS.
• Effective scaling strategies: Discover how to scale your campaigns effectively and ensure continued success.
• Tips for improving ad performance: Get tips on how to make existing ads perform even better.

Attribution & Reporting

• Third-party attribution tools: Learn which tools to use to track and measure TikTok ad performance effectively.
• Post-purchase survey attribution: Learn how to use post-purchase surveys for better attribution.

TikTok Ad Creatives

• Creating high-performing TikTok ads: Learn tips and tricks for shooting ads that capture attention and drive conversions.
• Ad creative tools and software: Discover the best tools for editing your TikTok ads and making them stand out.
• Filming tips: Learn how to shoot TikTok ads that look professional, even on your iPhone.
• Effective ad transitions: Master the use of transitions to keep your audience engaged throughout the ad.

Ad Creative Tutorials

• Editing TikTok ad creatives: Learn how to edit your TikTok ads using CapCut, Instagram Reels, and other powerful tools.

Working With TikTok Creators

• Finding TikTok ad creators: Learn how to find and work with creators who can help take your ads to the next level.

⚡ Spark Ads

• Using Spark Ads: Understand how Spark Ads work and how they can boost your TikTok advertising campaigns.

Ready to Scale Your TikTok Ads?

This course provides all the tools and insights you need to create highly successful TikTok ad campaigns. By leveraging the tips, strategies, and best practices shared in this course, you’ll learn how to drive traffic, increase conversions, and scale your TikTok ad campaigns for maximum impact. If you’re ready to take your TikTok advertising to the next level and start seeing results, this is the course for you.