Shana Bresnahan – Cultivate Course

The Cultivate Course by Shana Bresnahan is a comprehensive training program designed to teach you how to build, nurture, and grow a thriving community. Whether you’re starting from scratch or looking to optimize an existing community, this course provides the frameworks, strategies, and tools you need to succeed. From creating a safe space to crafting effective onboarding experiences, this course will help you transform your community into a powerhouse of connection, progress, and growth.

What You Get

MODULE 0: COMMUNITY REIMAGINED

Uncover the three hidden foundations you need to understand before effectively creating and cultivating a thriving community.

• Why communities are like super-glue: Learn how communities forge unbreakable bonds between your customers and your brand.
• The 3 psychological needs: Discover the essential psychological needs that make your community irresistible.
• The 6 phases of member growth: Understand the stages your members will go through and why getting to the final phase isn’t always the goal.

MODULE 1: BECOME A COMMUNITY CULTIVATOR

Discover why a thriving community is essential and how to establish a solid foundation using the Community Cultivated™ framework. This proven framework consists of the four elements of a thriving community and serves as the foundation for the entire course.

• Define the role of a community cultivator: Gain clarity on whether this role suits you or a team member.
• Create a culture of progress: Learn how to foster a culture that encourages long-term engagement.

MODULE 2: CREATE A SAFE SPACE

A safe space is the cornerstone of any thriving community. In this module, you’ll dive deep into the principles of safety and learn how to choose, protect, and amplify your community culture.

• Foundations of safety: Explore the essential elements of building a secure environment.
• Optimize your space: Learn how to enhance and refine your community space for maximum engagement.

MODULE 3: CRAFT YOUR ONBOARDING

Onboarding plays a critical role in ensuring members feel welcomed and engaged. This module provides a step-by-step guide to crafting an onboarding experience that activates members quickly and effectively.

• Understand ROI of onboarding: Learn how onboarding drives value for your community and your business.
• Set clear outcomes: Define the specific outcomes you want from onboarding to shape your process.
• Create a step-by-step guide: Develop a streamlined onboarding process for seamless member integration.

MODULE 4: MASTER OUTGOING COMMUNICATION

Effective communication is key to driving member engagement and action. This module teaches you how to develop a communication plan that’s simple yet impactful.

• Write better posts: Learn how to create posts that grab attention and encourage participation.
• Plan with ease: Develop a communication plan that feels effortless but drives real results.

MODULE 5: MODERATE LIKE A BOSS

Moderation may not be the most glamorous topic, but it’s essential for maintaining a healthy, sustainable community. This module equips you with tools and techniques to moderate with confidence.

• Set healthy boundaries: Establish systems that scale and handle conflict with ease.
• Save time and energy: Learn efficient moderation strategies to maintain balance and sanity.

MODULE 6: ENGAGE WITH INTENTION

Engagement is the lifeblood of a thriving community. This module provides strategies to spark meaningful conversations and foster a sense of connection among members.

• Spark engagement: Create intentional interactions that lead to deeper connections.
• Day-to-day tasks: Understand the responsibilities of a community manager to keep the momentum going.

Additional Insights

A thriving community doesn’t just happen—it requires intentional planning, consistent effort, and a deep understanding of your members’ needs. The Cultivate Course gives you the tools to create a space where members feel supported, connected, and inspired to take action. With a focus on sustainable growth, this course ensures your community continues to thrive for years to come.

By implementing the proven frameworks and strategies outlined in this training, you’ll transform your community into a vibrant hub of engagement and progress. Whether you’re a seasoned community manager or new to the role, the lessons in this course will elevate your approach and help you build a lasting, impactful community.