Shannon Lohr – Factory45

Are you passionate about launching your own sustainable fashion brand but unsure where to start? Factory45, led by Shannon Lohr, is the ultimate solution for aspiring sustainable fashion entrepreneurs. This comprehensive, self-paced program takes you from idea conception to a full-fledged business launch. With expert guidance on sourcing, branding, pre-production, and ecommerce marketing, you’ll gain the tools and knowledge needed to build a successful and ethical fashion brand that aligns with your values.

What is Factory45?

Factory45 is an action-oriented program tailored for sustainable fashion entrepreneurs. It includes step-by-step modules, vetted supplier databases, ready-to-use templates, and virtual training sessions to support you in creating an eco-friendly apparel line or product. Whether you’re completely new to the industry or have prior experience, Factory45’s resources are designed to help you launch a brand that prioritizes ethical production, responsible sourcing, and sustainability.

What’s Inside Factory45?

Module 1: Sourcing

The foundation of any sustainable fashion brand lies in sourcing eco-friendly materials. This module teaches you to research and connect with vetted suppliers specializing in sustainable fabrics and low minimums.

• Fabric & Material Research: Discover how to find materials that bring your vision to life.
• Supplier Relationships: Use scripts and strategies to build meaningful connections with suppliers.
• Technical Aspects: Learn the essentials of creating professional spec sheets and sketches.

Module 2: Brand Identity

Building a strong brand identity is crucial for standing out in the crowded fashion market. This module focuses on creating a cohesive brand strategy that resonates with your target audience.

• Customer Identification: Understand your ideal customer and craft messages that connect with them.
• Visual Identity: Develop a brand image that reflects your values and appeals to your audience.
• Pre-Launch Marketing: Implement strategies to generate excitement before your product launch.

Module 3: Pre-Production

Transform your ideas into tangible products with guidance on navigating the production process, budgeting, and connecting with industry experts.

• Industry Connections: Access vetted pattern makers, sample creators, and production partners.
• Production Process: Learn to navigate sewn manufacturing and prepare for bulk production.
• Cost Management: Plan and manage your production budget effectively.

Module 4: Ecommerce Marketing

A strong marketing strategy is key to a successful launch. This module provides proven techniques to attract, engage, and convert customers.

• Content Strategy: Create engaging content that aligns with your brand and attracts customers.
• Media & PR: Leverage media outlets to generate buzz and increase brand visibility.
• Launch Strategies: Implement proven tactics to build anticipation and drive sales.

Module 5: Preparing for Launch

Finalize your pre-launch activities with a focus on capital raising, creative direction, and storytelling.

• Pre-Selling: Test your product in the market and raise funds for production.
• Creative Direction: Plan impactful photography, video, and marketing campaigns.
• Brand Storytelling: Craft a compelling narrative to connect with your audience and attract media attention.

Bonus Workshops & Resources

Factory45 includes access to over 100 recorded workshops covering topics like managing supply chains, influencer partnerships, and email marketing automations. These resources ensure that no aspect of launching your brand is overlooked.

Who is Factory45 For?

• Aspiring Entrepreneurs: Perfect for those starting from scratch with a business idea.
• Eco-Conscious Creatives: Ideal for those committed to ethical and sustainable practices.
• Established Designers: A valuable resource for scaling production and building a brand.

Why Choose Factory45?

Factory45 stands out with its focus on sustainability, comprehensive support, and industry connections. You’ll not only learn how to launch a business but also how to do it responsibly, aligning with eco-conscious values and ethical production methods.

Start Your Sustainable Fashion Journey Today!

Are you ready to create a meaningful and sustainable fashion brand? Join Factory45 by Shannon Lohr and gain lifetime access to an extensive collection of resources, workshops, and expert guidance. Transform your dream into a thriving, ethical business today!